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The use of internet has increased in the last decade and this is motivating the organizations to make their presence online. E-business means to manage transactions electronically. Businesses are going online to create more customers and revenues. This will help them to understand customers and their desires. This Unit 29 Internet and E-Business Assignment Sample helps in learning different e- business model and their future development. Various business models, transaction types and benefits of e-business will be studied in task 1 whereas task 2 will describe the implementation of e-business using right internet approaches. Study on revenue generation and impact of different factors on revenue will be analysed in task 3. The final task will assist to create the own online shopping presence with e-commerce website. For instance, the study is made on e-business of F&M Company which is the oldest and reputed company in the UK. F&M offers gift hampers to buy online.
Internet technology is a common term used for E-business system. The global system is interconnected by a computer network. There are billions of users scattered across the globe. Internet technology is integrated part of the business to reach consumers. It uses following internet technology which is important for E-business and helpful to expand business:
HTML stands for Hyper Text Mark Up Language. It is a standard mark up language that is used to make web pages. HTML codes are written by its elements and elements consist of tags. The tags are written in angular brackets (like <html>). The opening and closing tags are <h1> and tag is closed by </h1>. The web browser uses <html/> and </html> to interpret the content of web page. HTML elements are considered as a building block for websites. Web developers insert fundamental features of the web page in HTML elements. The elements are encoded by tags, data type, entity reference, and colour and character reference (Cundall.et.al.2013). HTML allows inserting heading, subheading, paragraph, images, tables, forms and frames.
A simple example of HTML codes
<title> Good morning </title>
<h1> Heading level 1</h1>
<h2> Heading level 2</h2>
<p> Paragraph 1 </p> <p> Paragraph 2 </p>
<p> Hello dear </p>
The first tag <html> and closing tag </html> is used for interpret the content of web page. Title tag is used to insert title of web page. Main heading, sub heading, images, paragraph and tables are included in body tag.
Clients are individual components which are connected to the server via the internet. Client- server model allow the client to send request and server respond according to the query of clients. A server host can run one or more server procedural programming. Network servers are accessible by multiple consumers but it requires additional memory, storage and high processing speed to handle a load. Common network servers are the web, proxy, game, and FTP server. The client-server model also allows using a central storage which is shared by multiple servers on a computer network. Servers are mainly connected with data warehouse, bigger disk drives and power central processor. Clients are only connected to the server and send a request to the server only. Clients are not allowed to interact with the underlying system (Xuefu and Ming, 2012). The above diagram defines two-tier architecture between client and server.
Search engines and web browser tools are important for F&M in order to discover information on the web. In the present scenario, search engine marketing is used for online marketing. The organization can expose their products and reach to the consumer with the help of web browser. Web browsers and search engines are the main interest of advertisers. The web page is divided into organic and sponsored part. The left side screen is mostly used for sponsored link. F&M Company can improve their selling by display sponsored link on web browsers (Dou.et.al.2010). Yahoo is a common search engine for sponsored links.
An intranet is a network which is used within organization only. It allows exchanging information between human resources of the company. For example- An employee of F&M post a question then it can be answered by an employee who is expertise to solve that problem within the organisation on the internal network. Corporate information is very sensitive and intranet allows it flow within company environment. It does not allow access to outsiders. The intranet is now used for operational support, coordination between business activities and collaboration. F&M Company should use it for the purpose of employee engagement, learning, make innovative ideas, risk mitigation and decision support within the organization (Uckelmann.et.al.2011). An Extranet of F&M company is accessible by employees and also available for authorised outsiders. The primary goal of the extranet is to establish a link with internet resources that can be accessed by suppliers, business associates, customers and partners. It gives significant value to the business by improving relationship between F&M and its suppliers and partners. It makes business entity closure to satisfy their needs and expectation. This would strengthen overall business. Sometimes enterprises need to include their business associates to take a critical decision. The Extranet allow secure communication between them (Spralls.et.al.2011).
E-business models are useful to implement the right design rationale based on the type of business done by the organization. Design models provide important information regarding the conduction of business on the internet. Well-known models are:
Organizations are using different e- business models that have the ability to generate revenue. The capacity of generating revenue is different from one model to another. The above-described revenue generating models associate with benefits and challenges.
Internet and communication technology is emerging new communication tools. Customers are connected from all over the world. There are great chances to generate revenue from e-business. Therefore, future development is required for above-explained e-business revenue model. Their development should be based on the following model:
The structure of website basically comprises of body, description, navigation and Meta tags. The key elements of website are appearance, clear navigation, contrast, simplicity and good attention to usability. Such elements are basic building block of every website.
The above template is suggested for F & M website. This template has good colour contrast. This would be eyes pleasing for visitors. Images are clear and attractive. The contents are properly categorised a home page. It also shows latest offer on products at home page. It would retain visitors to check out such products. It will boost quality of structure (Garrett, 2010).
The bottom of the home page also includes a link to connect with social networking sites. The customers can solve their query by using contact number and E-mail address of the website. It is required to add contact details and live chat option for the customer. The above template depicts well to solve such purpose. This website includes complete product detail at home page so that visitors immediately choose their prefer product. The main feature of the website is user-friendly and easy to understandable about what company is promoting.
There are three aspects that impact sales of products. Following aspects would contribute for customer preference and business improvement:
F&M organization need to focus on some issues that degrade quality of website. It would reduce interest of customers and affect selling of goods. Such issues are explained as follows:
The Unit 29 Internet and E-Business Assignment Sample has concluded that establishment of a business as an e–commerce is important to build a global market. Various business contract and implementation factors have been analysed to determine correct strategies and to depict e-business opportunities. The study also describes that selection of right internet tools and services are important to build brand value as well as the market. HTML like technologies has been studied to start with online business. Also, benefit and limitations of approaches have been analyzed to select right choice for business. The study also depicts the future and scope of F&M Company in gift market with e-commerce implementation. A detailed analysis is made to eliminate issues in e-businesses.
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This Unit 29 Internet and E-Business Assignment Sample helps in learning different e- business model and their future development, We are posting Locus units solutions so scholars can explore the our Assignment Help in UK and get review the quality of our work.