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Diploma in Travel and Tourism
Unit Number and Title
Unit 7 Sustainable Tourism Development - London Olympics
This unit 7 sustainable tourism development london olympics assignment will helps us in understanding the concept of sustainable tourism development. Sustainable development refers to the process of growth which can be achieved by utilizing the limited resources in the most efficient manner and saving the natural resources for the future generation. Importance of planning, role of various stakeholders in the tourism planning, PPP concept and other aspects of sustainable development in tourism will be discussed. With the help of a case study on London Olympics, and other destinations; the concept of sustainable tourism and its role in the economic growth will be cleared.
Sporting events are a great source of growth for the tourism industry as well as for the local communities. The event of London Olympics 2012 is one such event which has attracted the tourists from all over the world. It was an international event in which various countries had participated. Stakeholders including the owners, investors, employees, government, regulatory and other authority bodies and local communities of London had the responsibility of planning the event efficiently.
Tourism helps in growth and development of an economy. It provides benefits to each and every stakeholder associated with the tourism. Like in this case, it has benefitted many stakeholders like:
London Olympics or any other such tourism events are an effective mode of generating revenues and creating employment opportunities for the local people. The infrastructure also developed on a large scale, the no. of stadium and swimming pools, restaurants, hotels, resorts etc. were created for the event. This has resulted in the increase of countries reputation and goodwill in the world (Sautter, and Leisen, 1999)
The partnership between the private and public sectors is very important for the successful execution of any sporting or other tourism event. The private sector will use the latest technology, expertise and skills to complete the event on time and the public sector can helps in clearing all the legal requirements and allocating the huge funds for the events. This partnership can be fruitful for the success of the event. The partnership has both the advantages and the disadvantages which are as follows:
Advantages of Public Private Partnership (PPP):
Disadvantages of PPP
Tourism arranging can occur "at different levels going from the large scale, national and regional levels to the different micro scale levels". Plans created for a particular level, must focus on that level only, but it should be made in such a manner that it can coordinate with the other levels as well because planning on one level could affect the planning of another level.
Tourism planning in UK will focus on developing activities and system at different levels for the London Olympics. The development on various areas will be planned;
Conducting the sports events like London Olympiad is a very complex process as it is an international event, where various countries participate and the national reputation of London is at risk as it a host country and world will expect extraordinary arrangements from it. In such developments, the interactive planning system plays an important role as it concerned with achieving the future objectives by improving the current situations and scenarios. It is based on three main elements which are:
In order to develop, maintain and improve the sustainable tourism development; interactive planning is very essential because:
By investigation of market structure efficient market segmentation may be facilitated. It is also helpful in dividing sub-groups and groups.
Due to London Olympics, the tourism has increased a lot in UK. In the same way, various tourism activities impact the economy of the country. In order to measure the impact of tourism on the country, following models or tools can be used:
Keynesian Multiplier Model:
Fig: A Keynesian Model
This model is used to measure the growth in regional area due to increase in tourism. It measures the change in IS due to spending or expenses.
Input-Output Matrix Model: This model is concerned with the national economy. It measures the tourism flow. The receipts from tourism are represented on the supply side and the output/expenditure is shown on the demand side of the model. It measures the relation between the demand and supply of tourism industry in an economy.
3. Computable General Equilibrium Model:
Fig 3: A CGE Model
The CGE Model has included all the sectors or units in a single model. This model is utilized when the two models (mentioned above) fails to measure the exact impact of tourism on the economy of a country.
Sustainable tourism development is also known as eco-tourism which focuses on increasing the tourism rate without negatively affecting the environment. It focuses on the environmental development along with the social, economic and other aspects of any country. It requires the contribution and involvement of all the stakeholders to ensure the safety, protection and development of the environment and social factors. Sustainable tourism development provides positive changes and improvements in the conservation of natural resources, culture, traditions, diversity etc. to provide the visitors a wonderful experience of a lifetime. It also creates awareness and encourages others to follow and contribute in the green or eco-tourism.
The tourism industry was affected by the frequent climatic changes, loss of flora and fauna, diversity, low energy etc. Hence; the Olympic Committee decided to incorporate the concept of sustainable tourism in the mega event of Olympics to improve and promote the concept in the world.
In 1996, the Olympic committee made few amendments in the Olympic charter to bring the attention on the social activities which could increase the sustainable tourism. In developing the 2012 Olympics, the IOC (International Olympics Committee) paid special attention towards the sustainable development. It was the key issue which was follow2ed throughout the duration of the Games. IOC was responsible to reduce the environmental effects and improve the sustainability.
“Brundland Report of 1987”: In this report the main concentration was to explain the factors influencing the issues as such “global environment and related developments”. The five principles were mentioned in this report which was adopted by the IOC to improve the sustainable development were:
“Triple Bottom Line, World Travel and tourism council (WTTC)”: In the 2012 Olympics Games the method of “triple bottom line” is implemented. This method was used in analysing the development strategies in connection with “sustainable tourism development along with administrating “Corporate Social Responsibility”. It is essential to implement and follow the sustainable development in all the fields especially in tourism otherwise the tourism industry will be in loss and will vanish with time.
London Olympiad is a mega event for which thousands of visitors will visit the country. But still there are various factors which prevent the sustainability in the tourism development:
IOC has developed a plan to achieve the goal of sustainable tourism development in the London Olympics. Proper planning has been done which comprises of following steps:
In west of central Madrid casa de campo is one of the most amazing urban park, In Spain this is one of the most renowned park almost 1750 hectares area is covered by it. The city of zoo and amusement park is the main attractions of the casa de campo park.
Many problems which is faced by the two governments such as the difference between in two countries culture is the major problem which turn in to the conflicts. While on the other hand as we know that the political system of two countries also different so it led the problem of peace because of this factor the tourism level is reduced. Because of this problem which is faced by the two countries government the revenue of the tourism industry also reduced. While on the other hand there is conflict between two countries tour operators because of different languages.
It is very necessary and important for both countries to get rid of the conflicts and resolved them because they have negative impact on both countries tourism. Because of unrest political system the tour companies’ condition is not safe and secured. To avoid this kind of problems a peaceful communication is required between the both countries government.
Demand analysis: In the present business world the consumer’s demands are increasing day by day. A tourism destination demand in the market can be understand with the help of demand analysis. In the demand analysis there are many kinds of things included such as travelling pattern, the destination features, arrival of tourists, and what kinds of market developments are there. At the same time competition in the market can also analysed with the help of demand analysis.
Supply analysis: supply analysis considered that thing which creates the demand of the destination in the market such as accommodation and attractions. The tourism industry importance can be understand and analysed through supply analysis. While on the other hand human resources management activities in the tourism industry, what kind of transportation and infrastructure the tourism industry has also determined by the supply analysis.
Enclave Tourism: Because of various fun-filled activities the tourists are attracted towards the destinations. All this is done with a motive so that the tourist feels satisfied by enjoying every experience over one place. Given below is the example of enclave tourism. (Answers, n.d.). In the topical and costal region most of the destination of encava toursim are located. Casa de campo is one of the example for it. Casa de campo is one of the beautiful tourist place so most of the part is covered by the enclave toursim according to the self contained needs. At the same time the main problems which is faced by the toursim that the level of intraction are very less in between local people and toursits and whatever the services is provided by the local people they get very less amount from the toursits.
“Moral and ethical issues regarding enclave tourism of Casa de Campo”
This unit 7 sustainable tourism development london olympics assignment has cleared the concept of Sustainable Tourism Development with the help of case study on London Olympics. It has been discussed in the report that sustainable development is very essential to protect the environment, provide a healthy atmosphere for living, improving and increasing the tourism rate in the UK. Every stakeholder including the local residents, and citizens of UK and every other country must contribute in maintaining an ecological balance by adopting the environment friendly methods, products and way of living.
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