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Tourist destination is a place where tourist visits for gaining the knowledge and spend quality time with the friends and family members by exhibiting the natural and cultural values. Destination management involves characteristics, attraction, amenities and accessibility. The tourist destinations are the key places of the county and region that have major impact on the economy as well help to generate the revenue through various activities. The report will analyze the top five destination of UK and rest of the world considering the numbers of visitors, and analyze the statistics to determine tourism destination trends according to future trends. Moreover the report will compare the appeal of current leading tourist and evaluate the characteristics of tourist destinations. At the end, report will analyze issues that affecting the popularity of tourist destination and discuss the potential for new destination.
According to current scenario, there are many destinations around the world that are popular among the people and attracting the visitors. The national and local governments are working to improve the conditions and facilities to encourage the tourism. Following are the major tourist destination of the UK that has potential to attract the visitors around the globe.
Table 1: Top five destinations of UK
Numbers of visits
Income generated (2015) £
Purpose of spending
Tower of London
Spending leisure time
Churchill war room
Gain information about leading people
Victoria and Albert museum
Spending leisure time
Improve the understanding
Top five destinations of Europe:
Table 2: Top five destination of Europe
Purpose of spending
Van Gogh Museum
Top five destination of world:
Table 3: Top five destination of world
Total Visits in 2015
Income Generated in 2015
Purpose of Spending
Spending Holiday and leisure time
$ 2.2 billion
$ 1.4 billion
500 million pounds
Gaining knowledge and exploring past history
Adventure trips and holiday purposes
The top management of TUI tour operator can have concern over the identified location of UK, Europe and world for planning the holiday packages and attract the visitors that looking to visit such places. Moreover by focusing on these high incomes generated destination the TUI management could influence the financial conditions of organization.
The trends of the tourism and destination management are changing with the time and needs of the people. The tourism organizations are majorly focusing on the different forms of the tourism that involve adventure, sports and dark tourism activities. These types of activities are having significant impact as the globalization has provided many changes in the purpose and gaining the knowledge about the process of tourism and demand of the services (Spencer, 2016). According to current analysis of trends and statistics, people are spending more on the tourism activities and showing the interest in the different tourism plan of the leading and domestic organizations. The use of communication tools and economical packages of tour organizations are helping to attract the potential customers and influencing their interest to visit the places of their choice.
The growth of the tourism destination and activities is one of the major reasons for the tour operating organization to develop the plan and packages to different destinations of UK which have high demand in the customers. According to analysis, it is been identified that tourism is having the 9% contribution in the overall GDP of the nation which is being increased up to 5% since 2013. After the economic crisis of 2008 this is major hike in the tourism business that influencing the business and hospitality activities of UK. In addition to this, Europe tourism plays key role in the economic and employment activities of the reign in which the business purpose trips are having the significant contribution in the economic tourism growth (Smith, 2012). Apart from that, Dubai, according to the annual figures released by Dubai’s Department of Tourism and Commerce Marketing shows that Dubai is fourth most visited place in the world. Dubai in 2015 attracts over 14.2 million overnight visitors.
According to the current state of the tourism and destination management activities, developed and developing tourism places are offering the high quality services and products that have higher demand in the potential group of visitors. For that purpose the tourism authority and government are setting the appeal thorough the promotion and sharing of information to achieve the desired goals and objectives. Following are the appeal and activities of the tourism destinations for attracting the potential group of visitors:
There are various factors that have direct or indirect impact on the tourism activities of the particular destinations. The tourism industry of different nations are collecting the feedback from the international visitors for gaining the knowledge about the key issues that affecting the effectiveness of place as well creating the negative impression. The factors like social, cultural, economical, security and environment have direct impact on the tourism activities at both developed and developing destinations. The leading authorities are concern about the issues and developing the strategy for overcome the impact (Vogel, 2012). According to evaluation of Burma tourism industry, it is been considered that political condition, poverty, value of currency and life style of people are the major factors that have negative influence on the decision of visitors who come to Burma. In spite of that, the nation is having the good potential in natural resources like colonial, non-colonial, natural beauty and local cultural festivals. TUI tourism organization could plan the tour package for Burma by considering the factors identified through the evaluation.
However the political and regulatory conditions are major concern of the TUI management which might affect the planning but having the prior contract with local hospitality, transportation and medical organization TUI could improve the effectiveness of plan. In addition to this, the management is working on the quality of services and process of meeting the objectives of visitors. For that organization is including the 5 star accommodations, food, parties and passes for local events (Weaver, 2011). In addition to this, security is major factors that affecting the planning of tourism activities at Burma as well as the rate of infection disease like malaria, tuberculosis and HIV are affecting the appeal for tourism. By considering the factors, it is been recommended to TUI management for not planning the holiday package for Burma.
Visitors are considering too many facts about the destinations before the visit. They are demanding something especial in destinations either in term of nature or adventure at place. Also, the perceptions of visitors towards the safety and health are determining the choice of destination. Global warming, disaster history and strange in natural phenomena at destinations are playing a vital role to influence the visiting decision of peoples towards the destination. Addition to it, various men made issues like terrorism, political rules, civil mismatches; beliefs and economic status are determining the popularity of tourist places (Sæþórsdóttir, 2013).
Liable tourism can be identified under the perception of the tourist and selection of the destinations according to the environmental effects and financial capacity of the individual that assist the decision of the host community. According to the perception of the different people host tourism is a positive change that brings the employment opportunities, increase the standard of living etc. Other than that host community brings the positive change that is important to get the attention of the visitors. For this purpose, TUI is one of the most common organizations for the host tourism that offers quality services to the customers and provides the positive impact on the visitors (BHATI.et.al. 2016). The organization offers the destinations like China, UK, Spain and France. The management uses the technical tools to deliver the services to the clients and get in touch with the visitors. This kind of approach assists the management to boast the capability of the host community.
For betterment in the tourism operations and to construct the responsible brand business is making the continuous change in the planning policy of packages and uses the luxury transportation facility to attract the customers. In 2015 organization has been awarded for the top innovative functions for supporting the responsible tourism and increasing the employment opportunities for the young talented professionals. Apart from this organization has the liability to develop the destination and increase the sustainability of the destinations. TUI focuses on the clean environment, more job opportunities, development of the tourist place and availability of all the services at the desired destinations (Boniface, 2013). TUI hosts various places and maintains the economic rates for the services by which customer retention will increase. Organization is liable in the context of balance it maintains the balance between the profit margin and growth of the hosting place.
From the above study, it is been considered that tourist destination management is process of analyzing the potential, appeal and key factors of the particular destination for developing the tourism plan. Report has provided the information about the five major attraction of UK, Europe and world that have high footfall of visitors. In the next task report has provided the information about the developed and developing destinations like UK and China and analyzed the factors that affecting the appeal of the destinations. At the end, report has provided the information about the issues that affecting the popularity of the identified destinations.
Books and journals
BHATI, A.S., Upadhayaya, A. and Sharma, A., 2016. National disaster management in the ASEAN-5: an analysis of tourism resilience. Tourism Review, 71(2).
Cohen, E. and Cohen, S.A., 2012. Current sociological theories and issues in tourism. Annals of Tourism Research, 39(4), pp.2177-2202.
Guillet, B.D., Lee, A., Law, R. and Leung, R., 2011. Factors affecting outbound tourists' destination choice: The case of Hong Kong. Journal of Travel & Tourism Marketing, 28(5), pp.556-566.
Kozak, M. and Baloglu, S., 2010. Managing and marketing tourist destinations: Strategies to gain a competitive edge. Routledge.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Nunkoo, R. and Ramkissoon, H., 2011. Developing a community support model for tourism. Annals of Tourism Research, 38(3), pp.964-988.
Prayag, G., 2012. Paradise for who? Segmenting visitors' satisfaction with cognitive image and predicting behavioural loyalty. International Journal of Tourism Research, 14(1), pp.1-15.
Sæþórsdóttir, A.D., 2013. Managing popularity: Changes in tourist attitudes in a wilderness destination. Tourism Management Perspectives, 7, pp.47-58.
Smith, V.L. ed., 2012. Hosts and guests: The anthropology of tourism. University of Pennsylvania Press.
Spencer, R., 2016. Development tourism: lessons from Cuba. Routledge.