Delivery in day(s): 5
Diploma in Business
Unit Number and Title
Deliveroo Organisational Structure
This Deliveroo organisational structure assignment is about Deliveroo which is an online food delivery industry having its operations in many countries. This company has recently secured expansions and further this company is looking for more expansions. This company is such a faster growing company so this company wants to expand its business through entering into a new city and wants to internationalise its business. In present situation company has its markets in twelve countries but company wants to a fast return on its investment and so a brief research has been conducted in this report to identify the city in which Deliveroo can establish its market so that it can develop more opportunities for itself as well can successfully implement its expansion plans so that Deliveroo could find the right city for establishing its market along with this the competitive environment of Deliveroo which company faces is explained in this report.
Organisational structure of any organisation defines the management of activities that how the tasks are allocated, how coordination is established, how supervision is conducted. An organisation structure refers to the hierarchy of an organization for determination of roles, responsibilities and power of all the people who are the part of management so that their individual efforts can be integrated into group efforts for achievement of organisational goals. The structure of the organization plays a major role in the success of the organisation.
Line organisational structure:In this type of organisational structure there is a direct and vertical relationship between different levels of an organisation. There is a proper chain followed in this type of organisational structure for achievement of organisational objectives. This structure clearly defines the responsibilities, roles, responsibilities and authorities of various levels of organisation. The accountability of relationship is easy to understand in line organisation structure and this also promotes faster decision making in the organisation. There is a closeness established in the employees of the organisation where line structure is established (Rafael, 2013).
Line organisational structure
Matrix organisational structure:This type of organisational structure is the hierarchy of the management is set in horizontal division and relationships among different level of the organisation are established accordingly. In matrix organisational structure management structure is designed in such a way so that specific organisational objectives can be achieved from different areas of the organisation. The decision making is decentralised in this structure. This type of organisational structure enhances flexible use of resources as well as efficient and effective use of support system. This organisational structure is useful for growing organisations as this structure decentralises the decision power and establishes proper coordination in each level of the organisation. Matrix organisational structure is useful for those types of organisations which changes rapidly as per the changes in the external environment of the organisation (Kim, 2016).
Matrix organisational structure
Most effective structure available to Deliveroo in reference to management theory
The most effective structure available to Deliveroo in reference to management theory of Fayol’s principles of management that is known as the administrative theory of management is Matrix Organisational structure as Deliveroo is one of the fastest growing start-ups of the world Matrix organisational structure will help Deliveroo to respond to the rapidly changing environment along this Deliveroo is tend to increase the number of employees because of the expansions so the organisational structure will be designed using teams in Deliveroo so proper division of work can be established as per administrative theory of management and employees will be divided in those teams and each team will be having specialists for better decision making in the team and matrix organisational structure will help Deliveroo for better coordination and proper functions of management such as planning, controlling, organising, training, commanding and coordinating as described by administrative theory of management (V & I, 2015).
Political Factors (P)
Economic Factors (E)
Social Factors (S)
Technological Factors (T)
PEST analysis of Marseille from France:Marseille is the second city after Paris with the highest population in France. It is also the second largest city of France after Paris and also Marseille is the city which is third largest metropolitan area in France after Paris and Lyon. In recent years this city has increased growth in service and manufacturing areas. The economy of this city is turning to a high tech technology economy and as well as the city is developing with a rapid growth. Entering the marketing management of Marseille will increase the business opportunities for Deliveroo as well as Marseille too. The PEST analysis of Marseille is as follows.
Political Factors (P)
Economic Factors (E)
Social Factors (S)
Technological Factors (T)
Deliveroo is a British food company which is engaged in online delivery of foods door to door. Deliveroo is one of the fastest growing start up’s in this world as the business of Deliveroo is expanding day by day and this company operates into more than 12 countries of this world so now Deliveroo is having some expansion plans to enter some new country so the PEST analysis of Manchester was conducted so the impact of PEST analysis which will be faced by Deliveroo too if it enters the market of Manchester will be as follows. There is a multiparty political system in Manchester so the business of Deliveroo will get affected by this multiparty system of UK. The benefit which Deliveroo will get is that the company will be able to get political stability and the most important factor is that Manchester has flexibility of constitution so that Deliveroo will be able to run its business easily in Manchester (Soliman, et.al, 2010).
The economy of Manchester is mixed economy so there will be little bit interfenece of government as well as Deliveroo will be able to run its own policies too and Deliveroo will also get benefitted by the increased foreign direct investments of Manchester as the market of Deliveroo will increase more opportunities will be there. Manchester is one of the largest populated areas of UK so Deliveroo will be benefitted by this largest population as the increased number of people will use the services of Deliveroo this will automatically result into generating revenues of Deliveroo another best thing about Manchester is that people of Manchester are having good standard of living so they will be more interested in using the online food services of Deliveroo this will increase the business of company and various public servies are also free in Manchester.
Technological factors of Manchester will also affect the business of Deliveroo as Manchester is having expertise in the field of Science, IT and technology so this will enable to company to use more updated technology in the products and services of Deliveroo which will automatically attract customers for Deliveroo as well as technology driven approach will increase the business opportunities for the company and will lead to the growth of Deliveroo.
Another option for Deliveroo is to enter the market of Marseille which is one of the growing city of France so for consideration of entering the market of Marseille a PEST analysis of Marseille is conducted to evaluate the factors that are affecting the business of Marseille. The impact of those factors if Deliveroo enters the market of Marseille will be as follows. There is a lack of wise leaders in Marseille and the political system of Marseille is not much strong so this can create a hurdle in the growth of the business of online food delivery of Deliveroo in Marseille and even the administrative system of Marseille is so tight that following the plans and policies of Marseille is not an easy task and that may be difficult for Deliveroo to survive under the tight administrative control and failure of French revolution can also cause failure to the growth opportunities for Deliveroo in Marseille.
Deliveroo can be benefited by the number of employees for entering into the market of Marseille as there is a greater rate of unemployment in Marseille so Deliveroo will be able to find employees for its company easily. There is a large network of railways and roads and as Deliveroo is engaged in online delivery of food so due to this Deliveroo will be benefitted by the large delivery networks and will be able to deliver the food to customers speedily (Kenis, et.al, 2012). There is a disparity of social class in Marseille and even there are so many global issues with the workers that most of the time the workers are on strike and this is the reason for unemployment in Marseille and if this remains the same with Deliveroo then this company will not be able to run its business properly in Marseille and so Deliveroo will not be able to achieve it organisational objectives through this expansion plan and even the racial violence can be reason for failure to the growth of Deliveroo in Marseille.
Marseille is known as one of the best city in France for the leader in technology and the technology and innovations of Marseille are so fast that can be very helpful for the growth of Deliveroo that the company will be easily able to use the latest technologies in its business this will enable Deliveroo for generating higher revenues and towards more expansion plans.
Deliveroo should enter to the market of Manchester as it is most attractive option for Deliveroo for expanding to high growth emerging markets with large, growing urban populations of a scale and ensuring a fast return on investment because Manchester has all the ingredients which are required for a successful international business. The proven track record of Manchester says that Manchester has served the world from manufacturing and distributing innovating products and there are greater opportunities in Manchester which are required by Deliveroo for its expansion plans. Manchester is like a platform for the Deliveroo train and entering the market of Manchester will develop more opportunities and increased scale of operations for Deliveroo as well as this will also help Deliveroo in achieving its business goals.
Competitive environment is an environment in which a business functions or business has to compete. There is a lot of competition in the market like there are so many sellers of the same products and services so there is a competition between them so every business has to face compititon in order to survive in the market same has this the competitive environment which will be faced by Deliveroo in Manchester is as follows.
This report explained about Deliveroo which an online food delivery industry is having a big supply chain in many countries and Deliveroo wants to expand its business in some new cities. SWOT analysis is conducted with a view of identification of strength, weakness, opportunities and threats of a business.
Strengths (S): Defines characteristics of Deliveroo which makes it different from other companies.
Weakness (W): Disadvantages of Deliveroo which it needs to improve for better productivity.
Opportunities (O): Elements of environment which can provide advantage to Deliveroo.
Threats (T): Elements in environment which can cause trouble to the growth of Deliveroo.
SWOT analysis of Deliveroo
This SWOT analysis defines the strength, weakness, opportunities and strengths of Deliveroo. This analysis defines the characterstics of Deliveroo which are different from other food industries in these areas Deliveroo can develop its more skills. Some weaknesses of Deliveroo are there on which company needs to focus and through overcoming all these weaknesses Deliveroo can do much better in the field of food industry. This analysis defines the opportunities for Deliveroo through which Deliveroo can expand its market and can improve its performance as well. There are some threats too which can cause trouble to the growth of Deliveroo also can become hurdle in the way of success for Deliveroo so Deliveroo needs to make strategies to overcome these hurdles (OANA & MARIOARA, 2014).
There are two types of factors that affects the environment of any business same like this the environment of Deliveroo is also affected by two types of factors which are as follows.
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Rafael Antonio Pertuz Belloso 2013, "A Study of the Types of Organizational Structure in Venezuelan University Institutes", Revista Electrónica de Investigación Educativa, vol. 15, no. 3.
Soliman, T., Mourits, M.C.M., Oude Lansink, A.G.J.M. & van der Werf, W. 2010, "Economic impact assessment in pest risk analysis", Crop Protection, vol. 29, no. 6, pp. 517-524.