Unit 11 Research Project

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This Unit 11 Research Project is assessed by a Pearson-set assignment. Students will choose their own project based on a theme provided by Pearson (this will change annually). The project must be related to their specialist pathway of study (unless the student is studying the general business pathway). This will enable students to explore and examine a relevant and current topical aspect of business in the context of the business environment and their chosen specialist pathway.The aim of this unit is to offer students the opportunity to engage in sustained research in a specific field of study. The unit enables students to demonstrate the capacity and ability to identify a research theme, to develop research aims, objectives and outcomes, and to present the outcomes of such research in both written and verbal formats. The unit also encourages students to reflect on their engagement in the research process during which recommendations for future, personal development are key learning points.On successful completion of this unit students will have the confidence to engage in problem-solving and research activities which are part of the function of a manager. Students will have the fundamental knowledge and skills to enable them to investigate workplace issues and problems, determine appropriate solutions and present evidence to various stakeholders in an acceptable and understandable format

Learning outcomes

LO1 Examine appropriate research methodologies and approaches as part of the research process

Developing a research proposition:

  • The importance of developing methodical and valid propositions as the foundation for a research project.
  • Rationale – the purpose and significance for research question or hypothesis.
  • The value of the philosophical position of the researcher and the chosen methods.
  • Use of Saunders's research onion as a guide to establishing a methodological approach.

Literature review:

  • Conceptualisation of the research problem or hypothesis.
  • The importance of positioning a research project in context of existing knowledge.
  • Significance and means of providing benchmarks by which data can be judged.

Qualitative, quantitative and mixed method research:

  • Key theoretical frameworks for research.
  • Advantages and limitations of qualitative and quantitative research approaches and methods.

LO2 Conduct and analyse research relevant for a business research project

Research as a process:

  • Research has distinct phases which support a coherent and logical argument. This includes using secondary research to inform a primary, empirical, study.

Selecting a sample:

  • The importance of gathering data and information (qualitative or quantitative) to support research analysis.
  • Selecting sample types and sizes that are relevant to the research.
  • Considering sampling approaches and techniques including probability and nonprobability sampling.

Ethics, reliability and validity:

  • Research should be conducted ethically. How is this achieved and reported?
  • Research should also be reliable (similar results would be achieved from a similar sample) and valid (the research measures what it aimed to measure).

Analysing data:

  • Using data collection tools such as interviews and questionnaires.
  • Using analytical techniques such as trend analysis, coding or typologies.

LO3 Communicate the outcomes of a research project to identified stakeholders


  • Who are they?
  • Why would they be interested in the research outcomes?
  • What communication method do they expect?

Communicating research outcomes:

  • Consideration of different methods of communicating outcomes (e.g. written word, spoken word) and the medium (e.g. report, online, presentation). The method and medium will be influenced by the research and its intended audience.

Convincing arguments:

  • No matter what the method/medium, all research should be convincing and presented logically where the assumption is that the audience has little or no knowledge of the research process.
  • The importance of developing evaluative conclusions.

LO4 Reflect on the application of research methodologies and concepts

Reflection for learning and practice:

  • Difference between reflecting on performance and evaluating a research project. The former considers the research process; the latter considers the quality of the research argument and use of evidence.
  • Reflection on the merits, limitations and potential pitfalls of the chosen methods.

The cycle of reflection:

  • To include reflection in action and reflection on action.
  • Considering how to use reflection to inform future behaviour and future considerations.

Reflective writing:

  • Avoiding generalisation and focusing on personal development and the research journey in a critical and objective way.


  • COSTLEY, C., ELLIOT, G. and GIBBS, P. (2010) Doing Work Based Research: Approaches to Enquiry for Insider-researchers. London: SAGE.
  • FLICK, U. (2011) Introducing Research Methodology: A Beginner’s Guide to Doing a Research Project. London: SAGE.


  • International Journal of Quantitative and Qualitative Research.
  • Qualitative Research Journal.

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