Delivery in day(s): 5
Diploma in Travel and Tourism
Unit Number and Title
Unit 9 Tourist Destinations TUI Group
This Unit 9 Tourist Destinations Assignment TUI Group relates to the case study of TUI Group which is leading business of travel and tourism sector worldwide. This contains the report which will assist the product manger in developing new products for the company through Analysis of topmost tourist destinations provided. The cultural, social and physical factors of leading and developing tourist destinations are also discussed along with the comparison of data of these places. The characteristics of tourist destinations and the issues which affect their popularity are also discussed so ads to enable the managers of the company make decisions regarding the sustainable development of business of the company. Also a draft magazine article is provided in context of potential of TUI Group to enhance the host community for responsible tourism at tourist destinations.
Product Development Team
Date: 20th July, 2016
Subject: To provide information about the challenges in tourist destinations UK and worldwide.
This is to inform you about the challenges in tourist destinations through analysis of five tourist destinations in UK, Europe and other parts of the world in terms of number of visitors at these destinations and income generated from them. The analysis of statistics is also provided in order to determine trends in tourist destinations and prediction of future trends.
Top tourist destinations in UK and worldwide
1. London, United Kingdom
London is the biggest city of Western Europe with population of more than seven million people. It is a multicultural city having people belonging from all parts of the world. The green environment at London covering 39% of total area and a large number of visitor attractions makes it one of the topmost tourist destinations of world. The places of tourist attractions in London are Big Ben, The Palace of Westminster, The River Thames, Buckingham Palace, London eye and many other places for visit. There are 36.1 million overseas visitors to UK with spending of £22.1 billion in the year 2015. UK accounted for 2.9% of global arrivals and 3.4% of international tourism receipts of the world. The inbound tourism is reported to be 54% in London, 34% in England, 8% in Scotland and 2% in Wales. The value of inbound tourism is forecasted to grow over £ 57 billion by 2015 which was £21 billion in 2013. (Caviar, 2015)
2. Paris, France
Paris is the topmost tourist destination of the world as ranked by UNWTO in 2014. The number of international visitors was more than 84.7 million in France in the year 2013. The tourist attractions such as beaches and resorts, ski resorts and rural regions, villages with quality heritage etc contribute in making it most popular tourist destination worldwide having visitors from Germany, United Kingdom, USA, Netherlands, Italy Spain etc. Paris which is the capital of France is the foremost city of France with cultural interest. Paris comprise of most visited museums and renowned landmarks such as Eiffel Tower, the Arc de Triomphe, the cathedral of Notre-Dame or the Sacré-Cœur, Cité des Sciences et de l'Industrie, Louvre and Musée d'Orsay. Other tourist places include French River, Provence and Loire valley.
The tourism in USA attracts tourist who come to see natural wonders, historical landmarks and entertainment venues. USA has been ranked second highest after France for tourist attractions in 2014 by UNWTO. The wide range of tourist attractions in USA include amusement parks, gambling venues, golf courses, historical building, landmarks, museums, outdoor recreation, spas, hotels and restaurants and sports. The destinations include Walt Disney World’s magic Kingdom in Florida, The Grand Canyon of Arizona, Statue of Liberty in New York, Yellowstone National Park, Las Vegas Strip, Times Square, Golden Gate Bridge etc. The number of inbound international tourist visitors in USA accounted for 88.3 million in 2014 with spending of $887.9 billion in USA which consist of maximum visitors from Canada. (Raga, 2014)
4. Barcelona, Spain
Spain is the country which has popular tourist destinations particularly for summer holidays. The popularity is mainly due to the museums at Barcelona and Madrid. The other tourist destinations in Spain include Gothic Quarter at Barcelona, Park Guell with sculptural buildings, Casa Mila, Casa Batlo, Museo Nacional Del Prado, Mosque of Corboda, Royal Palace of Madris, Sagrada Familia etc. The number of international tourists in Spain was 64.9 million in 2014 and 68.1 million in 2015 which was the major reason of economic recovery of the country. Most of these visitors were from Germany and France.
China is one of the most popular countries for international tourists who fascinate tourtists due to cultural diversity, ancient cities, fast modernization etc. It has been ranked as third most popular tourist destination after France and US by UNWTO in 2014 but if Hong Kong and Macau will be included it will become number one tourist destination of the world. The travellers to China comprised of 98.8 million people in 2015 which was 26 million in 2014. The major tourist destinations include Great Wall of China which is one of the seven wonders of the world, Forbidden city, Terracotta Army, Potala Palace, Summer palace, The Bund, Temple of Heaven, Huangshan mountain, Weat Lake, Yu Garden, Ming Tombs, macau caves etc. (Vilchez, 2012)
Analysis of current and future trends: As reported by UNWTO the international tourist arrivals worldwide were 1.133 billion in 2014 which was after a growth of 4.3% as compared to 2013 during which the international tourist arrivals were 1.087 billion worldwide. The data related to topmost tourist destinations of the world belonging to ten countries along with details of tourist arrivals is given in the following table:
The above chart shows that the maximum tourist arrivals are in France and US and United Kingdom has been ranked eighth in topmost tourist destinations of the world. However travel and tourism industry is a growing sector worldwide therefore the newly developed tour products which are likely to be developed by TUI Group will be successful in the tourism market since the number of tourists in UK as well as throughout the world is continuously increasing and is expected to rise up to a good level in near future. The trends of international receipts and expenditure related to tourism in different countries can be represented from the following charts:
From the above data it can be analysed that the highest receipts from international tourism in the world is reported to be from United States whereas the highest international expenditure on tourism is highest in China. United Kingdom ranks at seventh place in terms of international tourist receipts and fourth in terms of international tourist expenditures. The decline in tourist receipts can be seen in Thailand, Macau, Hong Kong and France as compared to previous year out of which maximum is in Thailand being 8%. This means that the income generation from tourism in these countries is likely to show a declining trend in future also. Similarly the decline in expenditure is found in Russia and Australia but the market share is constant which means that these countries will be able to achieve growth without increase in tourism expenditure. (Pang, 2011). Thus, from the above analysis of current and future trends in different countries in travel and tourism sector it can be concluded that tourism industry is a growing sector and the new tour products to be developed by TUI Group will be appreciated throughout the world. Therefore the product manager is recommended to con=side the above mentioned facts and analysis while making decisions about the tour products.
Business Development Analyst
Product and Business Development Team
Features of United Kingdom as leading tourist destination
Features of India as developing tourist destination
Leading tourist destinations
Developing tourist destinations
It refers to as those countries which have high industrialized economies, high GDP and per capita income, well built infrastructure and an advanced market strategy.
It refers to as those countries which is not developed country and has low levels of productivity and standard of living, high growth of population and underdeveloped industry and infrastructure with more reliance on agriculture for economy.
The economy in UK is a developed economy with high GDP and per capita income of citizens of country.
The economy of India is fluctuating and developing economy which is dependent on agricultural exports and production for its growth.
The culture in UK is a combination of all the aspects such as art, literature, camera, sports, cinema, philosophy, architecture and education.
The culture of India is highly diversified which consists of variety of traditions, beliefs, customs and rituals related to different aspects of culture representing different states in the country.
The social system of UK is divided into various classes inspired by the old and ancient traditions on the basis of occupation and employment.
The social system is India was divided into classes in ancient times but presently it is influenced by the culture and traditions of different states and that too up to a limited extent.
Purpose of tourism development
The purpose of development of tourism and tourist attractions in UK is to increase the revenue from tourism sector for the country.
The purpose of tourism development in India is the economic development of the nation and growth of GDP and income generation for the government.
As a business development analyst, the comparison of appeal of leading tourist for the developing tourist destination can be done by the following analysis.
US$ 136.3 billion in 2015
Participation in GDP of the country
9 % of GDP
6.3 % of GDP
Country has a stable economy and sufficient flow of money in the market. This helps to develop the tourist destination of the country.
There is lack of economic stability as in the country is a developing country. There can emerge problems like inflation and deflation in the economy which affect the growth of the tourist destination.
Country’s culture is rich and supportive for the development of the tourism which makes it more attractive.
Culture of the country is ancient and diversified. People are friendly in nature and support the tourism in the country.
UK is a developed country and financially effective. This helps to attract more visitors by providing sufficient resources.
For a developing country it becomes difficult to provide sufficient resources to meet the demand of the visitors in future.
Places to be visited
There are a variety of places to be visited in the country. Buckingham Palace, British museum, Westminster Abbey, Flamingo Land Theme Park and Zoo, Yorkshire, Chester Zoo, Windermere,, Boat Cruises, Bowens, The Royal Academy of Arts, London, The Houses of Parliament and Big Ben, Tower of London, Highlands House and Estate, Essex, St Paul's Cathedral etc.
The country has Tajmahal which is one of the Seven Wonders of the World, Golden temple, Gang River, and many palaces of kings with their stories.
Every tourist destination has different attributes in itself and has positive or negative impact on the attractiveness of the destination. These characteristics can help to make a destination more appealable for the visitors. The better understanding can be achieved by analysing these characteristics. This attractiveness of tourists generates revenue in the country which ultimately helps in the growth of the country. Generating employment opportunities and increase in the resources are the results of the attractive characteristics of a destination. Characteristics can be analysed as follows.
Analysis of issues affecting the popularity of tourist destinations
The tourist destinations are used as the major ingredient for the development of tour products by the product manager. There are many factors which affect the popularity of the tourist destinations and attractions at different parts of the world. As a result the tour products with such affected destinations will adversely affect the sustainability tourism of the company. The major issues which create an impact on the popularity of various tourist destinations at different parts of the world are as follows:
Therefore the senior sustainability executive shall consider the above mentioned issues for deciding about the sustainability of TUI Group. (Mawby, 2016)
Potential of responsible tourism with TUI Group
The host community which consists of travel agents and tourism companies and tour operators play a crucial role in the responsible tourism to be provided to worldwide tourists at various tourist destinations located at different parts of the world. Responsible tourism refers to as the provision of tourism services by the host community of tourism sector in the best possible interest of tourists. This relates to providing them with comfortable accommodation and quality food and proper guide for visiting the best tourist attractions which meet their purpose of visit. The improvement of responsible tourism can be done only through enhancement of host community at far accessible places of the world. (Silvar, 2015). TUI Group is one of the leading part of host community of tourism sector withy wide range of operations worldwide. Both of its divisions TUI Travel and TUI AG have good reputation in tourism business and have the potential to achieve sustainable performance throughout. The purpose of responsible tourism toy enhances the host community at worldwide tourist destinations can be easily achieved by the efforts of TUI Group. It is presently operating in Europe, Turkey, Cuba, Mexico, Dominican Republic, Jamaica, Costa Rica, Egypt, and Thailand which are far accessible places of the world. Thus the company has the potential to enhance the responsible tourism for the tourists who intend to visit these places. The provision of services related to accommodation, food and availability of other basic amenities at these places is a crucial factor in the enhancement of responsible tourism. These places are far from the reach of tourist and are also considered as good tourist destinations if the availability of hospitality services ids provided to the tourists at these places. The portfolio of TUI Group consists of more than 1800 travel agencies and online portals having worldwide access. Apart from this Ryanair airlines with 130 aircrafts, more than 300 hotels with 210,000 beds 13 cruise and infinite number of agencies at holiday destinations across globe are the facts which ensure that the company is capable to support holiday and tour experience to more than 30 million customers in 180 regions of the world. Thus TUI Group has undoubtedly the potential and capability to enhance the host community across the globe at all the possible tourist destinations so that the objective of responsible tourism is achieved by the host community of tourism sector of which TUI Group is a large part. (Costa, 2010)
From the above mentioned analysis in the assignment which relates to the case study of TUI Group it can be concluded that the tour operator company is a leading giant in the business of tourism throughout the world. The analysis of different tourist destinations and the data related to the facts and figures about the tourism information at these places will be helpful for the company in deterring the issues which affect the tourist destinations and develop its tour products in accordance with the analysis of the information govern in this report. The objective of sustainability development and improvement and making decisions about development of business through new tour products can be achieved through consideration of facts and information mentioned in this report. (Amegger, 2016)
"Identification of Leadership in Emerging Tourist Destinations", Tourism Review, vol. 69, no. 3, pp. 173-186. Zmy?lony, P. 2014,
Arnegger, J. & Herz, M. 2016, "Economic and destination image impacts of mega-events in emerging tourist destinations", Journal of Destination Marketing & Management, vol. 5, no. 2, pp. 76-85.
B, S.M. & S, B.A. 2014, "TOURIST DESTINATION: CHARACTERISTICS AND STAGES OF DEVELOPMENT",Polythematic Online Scientific Journal of Kuban State Agrarian University, , no. 97, pp. 1159-1169.
Blazeska, D., Milenkovski, A. & Gramatnikovski, S. 2015, "THE QUALITY OF THE TOURIST DESTINATIONS A KEY FACTOR FOR INCREASING THEIR ATTRACTIVENESS",UTMS Journal of Economics, vol. 6, no. 2, pp. 341-353.
Cavia, J.F. 2015, "Online communication of tourist destinations", Hipertext.net, , no. 13.
Cismaru, L. & Ispas, A. 2015, "Improving the profile of the European tourist destinations through the European tourism indicators system", Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, vol. 8, no. 1, pp. 87-94.
Costa, J., Salazar, A., Montenegro, M. & Gomes, J. 2010, "How can tourist destinations become more competitive",Worldwide Hospitality and Tourism Themes, vol. 2, no. 4, pp. 455-457.
Della Corte, V. & Aria, M. 2016, "Coopetition and sustainable competitive advantage. The case of tourist destinations", Tourism Management, vol. 54, pp. 524-540.
Fraga, V. 2014, "Tourist destination Azores", Worldwide Hospitality and Tourism Themes, vol. 6, no. 5, pp. 458-465. Zmy?lony, P. 2014,
Mawby, R., Tec?u, A., Constantin, C., Chi?u, I. & Tesca?iu, B. 2016, "Addressing the Security Concerns of Locals and Visitors for the Sustainable Development of Tourist Destinations", Sustainability, vol. 8, no. 6, pp. 524.
Pan, B. 2015, "The power of search engine ranking for tourist destinations", Tourism Management, vol. 47, pp. 79-87.
Pang, Y., Hao, Q., Yuan, Y., Hu, T., Cai, R. & Zhang, L. 2011, "Summarizing tourist destinations by mining user-generated travelogues and photos", Computer Vision and Image Understanding, vol. 115, no. 3, pp. 352-363.
This Unit 9 Tourist Destinations Assignment TUI Group relates to the case study of TUI Group which is leading business of travel and tourism sector worldwide, Locus Assignment Help in UK posting free units solutions so scholars can explore assignment help and get review the quality of our work.