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Unit 6 data collection in business decision making assignment relates to the collection of data, its interpretation, evaluation and analysis to find out the student perception about United Kingdom College of Business and Computing (UKCBC). This aims at making decision about the business of the college by finding out the threats and opportunities and ways to deal with the threats. For this purpose the details which relate to the survey conducted into the matter of student perception about the college have been included in this assignment. The main objective of this assignment is to present the information which may be useful for the management of the college in making decision about the changes that need to be implemented in the college. data collection in business decision making assignment report discusses all the tools and techniques that are helpful in making decisions for the business. (Weygandt, 2015)
Survey methodology: Survey refers to as the process of selecting a sample of population and presenting them a series of questions with the objective to gather information. The persons to whom questions are presented are those who are considered to be able to provide the desired information. Survey methodology means the technique which is used to gather the information from these sample persons so as to analyse their behaviour, attitude and beliefs about the subject matter. It includes detailed study of population and their responses through different methods. The survey methodology for collection of primary and secondary data will include methods and techniques such as questionnaires, interviews and direct observations made by outside observers which will observe the behaviour and attitude of the target population. The questionnaire will be constructed for gathering all the relevant information and will be sent to the sample of target population through mails or in hard copy personally making sure that it is filled and submitted by them. The questions will be asked from sample population either on telephone calls or in person and the responses from them will be documented for the analysis and evaluation. (Enrique, 2011)
Sampling Frame:
The sampling frame represents the list of target population from which the sample can be drawn. It includes the determination of number of sample persons to be chosen and the basis on which the selection of sample will be made. A larger sample size results in more accurate information but at the same time the time and costs involved increases. The sampling frame selected for the survey about the college from the target population which includes national and international students, past and present students and academic and administrative staff will be done through stratified sampling method so that the members from above mentioned each group of target population can be included in the sample. For this purpose persons belonging to each group up to 50% from each group or category will be selected for the sampling frame from which sample of 25% from each group will be taken. (Garcia, 2014)
Questionnaire: A questionnaire represents set or group of many questions which are constructed by the surveyor in order to gather the information from the sample population that will be helpful for the surveyor in analysis of the subject matter of the survey and accomplish the objectives of the survey conducted. A good questionnaire has an important role to play in the success of the survey. The questionnaire designed for the survey of student perception about UKCBC in order to collect data which can be analysed to solve the business problem of UKCBC is as follows:
Please answer the following questions which form the part of survey conducted by the student union of UKCBC for gathering information related to the student perception about the college by marking a tick on the best suitable answer in your opinion:
1. How are you associated with UKCBC?
2. Since how many years you are connected with UKCBC?
3. What is your opinion about the support and guidance given to international students by the college through its academic and administration staff?
4. What do you think about the warm and friendly learning environment that exists in the college for the students?
5. “The tutors and academic staff at UKCBC are well trained and knowledgeable to impart proper education and training to students and the infrastructure of college is capable to provide technical knowledge to students.” Do you agree?
6. Will you recommend other students to take admission in the college for advanced and technical learning and courses?
7. What rating will you give to UKCBC on the scale of 5 from the point of view of a student of the college?
8. Would you like to give any suggestions for UKCBC? Please specify.
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Call us: +44 – 7497 786 317The data has been collected about the student perception for UKCBC from the survey conducted through the questionnaire that has been constructed for this purpose. The responses were received from the sample population as against the questions asked from them. The responses can be summarised using the frequency distribution tables. The responses included the responses from different group of population as follows:
The responses received about the time of association of the sample population with the college can be summarised as follows:
01 years = 10%
13 years = 25%
35 years = 40%
57 years = 15%
7 years or more = 10%
The responses received about the ratings given to the college by the sample population is summarised in the following frequency distribution table:
Ratings (n) 
Frequency of population (X) 
1 
10% 
2 
15% 
3 
35% 
4 
25% 
5 
15% 
Arithmetic mean: It refers to as the average of the values or frequency distribution. It is calculated by adding the values and dividing the sum by the number of values. The mean of the above frequency distribution can be calculated as follows:
Arithmetic mean = ?X/n
= (10+15+35+25+15)/5
= 20
Thus the mean of the data which relates to the responses for the ratings of UKCBC is 20. This means that the average number of responses received for the rating on the scale of 5 is 20%.
Median: It is the measure of central tendency which represents the value of the middle observation out of the total observations. For calculating mean the data is arranged in the ascending order and the middle value is identified which is the median of the observation. The median of the above mentioned frequency distribution which relate to the ratings about the college can be calculated as follows:
Median = n+1/2 the value when n is an odd number
= 5+1/2th value
= 3^{rd} value
= 35 %
Thus the median of the responses for the ratings is 35% which means that out of the total responses the most middle value is 35 %.
Mode: It is the measure of central tendency which is used to identify the most popular observation, i.e., the observation having the highest frequency. For calculating the mode of a frequency distribution the observation with highest value will be taken. The mode of the ratings is calculated as follows:
Mode = Highest frequency density
= 35%
The mode of the responses of ratings by sample population about the college is 35% which represent the rating 3. This means that the maximum sample population believes that the rating that should be given to the college from the point of view of student is 3. (Francis, 2016)
The results of the calculations of representative values made above which relate to the results of the analysis of the data collected and summarised from the responses received out of the survey conducted show that the mean of the data is 20%, its median is 35% and its mode is 35%. This means that the average number of responses received from the sample population is 20% for the ratings given by them to the college. The middle value of the data is 35% which means that on arranging the data in ascending order the value 35% will be in the most middle position. The mode of 35% representing the rating of 3 states that the maximum population i.e., 35% out of the total sample population has given a rating of 3 to UKCBC on the scale of 5. In this way these representative values can be helpful in making the decisions about the business problem of UKCBC as each of them represent some or the other conclusion. From the analysis of these representative values conclusion can be drawn that that most of the students have a positive perception about the college as the maximum population has given 3 rating which is more than average. Thus the college stands on a good position. (Majumdar, 2014)
Ratings (n) 
X values 
Mean Value 
X – mean 
(X – mean)^{2} 
1 
10 
20 
10 
100 
2 
15 
20 
5 
25 
3 
35 
20 
15 
225 
4 
25 
20 
5 
25 
5 
15 
20 
5 
25 




400 
Standard Deviation = √ ∑(XMean)^{ 2} / n
= √400/5
= 8.94
The standard deviation of 8.94 represents that the mean of the data calculated above as 20 can deviate on the either side by 8.94. This means that the mean may range between 11.06 to 28.94. The mean in actual can be any value between 11.06 to 28.94 if it deviates from 20 within the standard deviation of 8.94. Thus the risk of variation of the data from its mean is 8.94. The Management of UKCBC shall consider the impact of this variation or risk of variation while making decision about the changes to be made in the business strategies and policies based on the data that has been collected by the student union from the survey. (Ghattas, 2014)
Column Chart:
The following graph represents the percentage of population that belongs to different category of population:
The above graph represent that the responses were received from the international and home students of UKCBC which were part of college both at present and in past whereas the responses were received from academic and administrative staff which are presently associated with the college. Also it shows the percentage of population which represents the different categories. (Scott, 2013)
Pie chart:
The responses received about the time of association of the different categories of population can be represented by the following graph:
The above pie chart represents the percentage of responses of the population which has been associated with the college since various years.
Bar Graph
The ratings given by the population to UKCBC on the scale of 5 can be represented by the following graph:
The above graph represents the percentage of population that has given different ratings to the college on the scale of 5. It can be observed from the graph that the maximum population has given rating 3 to the college which means that the ratings given to the college by the sample population as evaluated from the responses is more than average. Thus the student perception about college is good. (Forquer, 2012)
The above line graph including the trend line is useful for the management of UCBC to forecast the student population for next two years. The regression equation of the above graph shows 0.982 which means that the forecast is likely to be accurate. The forecasted student population for the year 2017 and 2018 based on the extrapolation of previous year’s data for UKCBC is as follows:
Student population 


2012 
2013 
2014 
2015 
2016 
2017 
2018 
Business 
70 
270 
600 
808 
950 
1150 
1250 
TTM 
50 
196 
350 
500 
520 
700 
800 
CSD 
10 
116 
150 
186 
200 
240 
320 
Other 
30 
58 
100 
64 
50 
80 
90 
Total 
160 
640 
1200 
1500 
1720 
2170 
2460 
To
The Board of Directors
UKCBC
Subject: To provide information about the threats to the college and the ways to deal with the threats.
The purpose of this report is to provide information about the analysis and evaluation of data collected from the survey into the student perception about UKCBC so as to support the management in making business decisions about the college on the basis of identification of threats to the college and the ways to deal with the threats. The limitation of this report is that it is completely based on the survey that has been conducted including the population of all the five campuses of the college. The qualitative and quantitative aspects affecting the student perception have been analysed and discussed in this report.
The ratings given by the sample population to the college is 3 which represents that most of the population believes that the college is good. However the responses receivedabout the learning and friendly environment at the college and the facilities offered by the college to its students and the knowledge level of its academic staff state that there are certain threats to the college. There are threats related to decline in student admissions and lack of technological development in the college.
The college management shall develop methods to improve the quality of technical knowledge provided at the college by the academic staff so as to reduce the impact of potential threats to the college. Apart from this the courses offered shall be increased along with the facilities and guidance provided to international students for which most of the population was dissatisfied. Thus it can be concluded that by making business decisions about incorporating changes in the existing system the college management will be able to deal with the threats efficiently.
Regards
Student Union
(Business Report, 2010)
The new SITS vision tool will be helpful for the management of UKCBC in the improvement of processing of information at operational, tactical and strategic level as it has the capability to provide various tools which will support the financial system, human resource system, estates management, library access and virtual learning. As a result of improvement in these processes the whole information processing system of the college will be improved which help the students will access all the relevant information which is sought by them. For example online library access system will help the student easily download and read the books which they need. The digital operational system will help the new students get the information about the courses offered by the college and the fee structure.(Jalal, 2013)
Activity 
Description 
Predecessor 
Days 
1 
Create schedule 
None 
10 
2 
Buy hardware 
None 
5 
3 
Programming 
1 
20 
4 
Installation 
2 
5 
5 
Test code 
3 
20 
6 
Test system 
5 
10 
7 
Conversion 
4 
5 
8 
Write manual 
4 
15 
9 
Dummy run 
7 
0 
10 
Training staff 
8 
5 
11 
User testing 
10, 6 
10 
The network diagram for determining the critical path is as follows:
Critical Path is the path which represents the shortest duration or time taken by the project for its completion. The critical path of the given project is 13567 = 10+20+20+10+10 = 70 days. It means that the installation and testing of the new software tool will take 70 days. (East, 2015)
Net Present value and IRR at 3%
Year 
Net Cash Flow 
PF Factor @3% 
Present Value 
PF Factor @1% 
Present Value 
0 
(150,000) 
1 
(150,000) 
1 
(150,000) 
1 
12,000 
0.971 
11,652 
0.99 
11,880 
2 
25,000 
0.943 
23,575 
0.98 
24,500 
3 
25,000 
0.915 
22,875 
0.971 
24,275 
4 
35,000 
0.888 
31,080 
0.961 
33,635 
5 
40,000 
0.863 
34,520 
0.951 
38,040 
26,298 
17,670 
NPV = 26,298
IRR
1% + [(132330  150000) / (132330  123702)] (31)
1% (17670 / 8628) x 2
1% + (4.10)
(3.10%)
Net Present value and IRR at 5%
Year 
Net Cash Flow 
PF Factor @5% 
Present Value 
PF Factor @1% 
Present Value 
0 
(150,000) 
1 
(150,000) 
1 
(150,000) 
1 
12,000 
0.952 
11,424 
0.99 
11,880 
2 
25,000 
0.907 
22,675 
0.98 
24,500 
3 
25,000 
0.864 
21,600 
0.971 
24,275 
4 
35,000 
0.822 
28,770 
0.961 
33,635 
5 
40,000 
0.823 
32,920 
0.951 
38,040 
(32,611) 
(17,670) 
NPV = 32611
IRR
1% + [(132330  150000) / (132330  117389)] (51)
1% + (17670 / 14941) x (4)
1% + (4.73%)
(3.73%)
The Net present value of the project is positive which means that the project is capable to generate cash inflows more than the cash outflows which are made as initial investment. Thus the project shall be accepted by the college. The IRR of the project is also more than its cost of capital. Higher IRR indicates that the project is better therefore the project shall be accepted by the college. (Kisilowski, 2014)
From the above assignment it can be concluded that the student perception about UKCBC is positive. The data collected from the survey and evaluated and analysed using the financial tools and measures of dispersion and calculations of reprehensive values can be helpful for the management of the college in identifying the threats and opportunities of the business and make good business decisions made on the basis of analysed data of the survey.
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