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In this Unit 6 Contemporary Issues of Travel and Tourism Assignment Sample I have discussed about the trends which affects the tourism industry. Moreover I have also discussed about the effect and issues on technology, political as well as cultural factors. I have also discussed about the importance of swot and pestle analysis in choosing a large national park at USA. The importance of change in the business and products and services are also depicted.
Technological advancements in the business of travel and tourism: In recent years there have been certain notable changes in the field of technology which was readily introduced in the travel and tourism industry. These technological changes tend to blend a fair amount of tourism are: Access of mobile technology. it is through the help of these advanced ground breaking services like GPS services , mapping online ,travellers destination etc , has helped in properly enabled in imparting meaningful and powerful contribution.
In these days, people are more depicting in preserving the natural beauty of a place.
It is the proper awareness of the eco – tourism or the green tourism which is being very much in use almost across the world . It is important to take into account the natural resources. As more and more people tend to travel to this destination of green art, they tend to be more conscious about preserving its own .Like in Costa Rica, the beauty of red Macau is one of the most beautiful wonders which is being depicted by the nation
Political changes: Travel and tourism is considered as one of the major instrument for economic as well as political change. Ukraine a developing nation in the field of travel of tourism is facing lot of upheavals in this sector .in 2008 , Ukraine has faced a major crisis politically in the field of tourism. All the airports were closed especially the international ones which led to a decrease of about 3 % in the tourism sector .under this situation the visas from other citizens are not accepted many were refused, many seized. This resulted in the tour operators to take a step aback. In 2014 , due to some chaos and political disturbance , the tour operators however have cancelled many such trips which resulted in huge loss. Amslave, being a attractive destination in Ukraine , where in 2013 there were more than a million tourist , but due to such political disturbance in recent years people are retreating the idea of visiting Ukraine . There have been certain taxes which are levied on the certain countries which can have some negative impact on the economy of the country and thus a affecting the revenue factor a great extent. Due to fear of terrorism, the amounts of tourist have been reduced to a great extent. (Bansal, aswinder Kumar, 2013.)
There are a lot of issues which are trending in today’s world which are affecting the travel and tourism industry to a great extent the major being :
Flexible Pricing factor : The most important factor for the success of tourism depends on how a price is being fixed. It is very important to properly understand the elements of each individual which helps in determining the price of such travels whether domestic or international. The main key factors are operating cost: this operating cost is an amalgamation of fixed cost and variable costs . While handling the bookings, it is necessary to acknowledge the amount of quote which is being considered. There are a lot of variations in the domestic prices and the international prices .
There are also provision for discounted price which is mostly seen in the off season .another important factor being value adding to its product. This addition of value helps to create a competitive edge and tends to attract a large amount of market share. Another important aspect of pricing is package pricing it is being mainly categorised under :
In united kingdom , the tour and travelling industry has faced huge downfall since the number of tourism in these sectors are showing a major downfall . The world of tourism is at a high risk which mainly relates right from the terrorism factor to issues relating to inflation.( destinationnsw.com)
Economic issues: In 2016, as per World travel & Tourism Council has generated about 7.2 trillion dollars which is about (9.8 % of the global GDP ) which helps in generating about 14 million jobs to the entire people .The direct contribution of travel and tourism in 2016 in UK is about GBP 68.6 billion or it is about (3.7% of the entire GDP.) and the amount is expected to rise more of about 3.8 % by 2016 – 2026.While the total contribution in the field of employment in 2015 in United Kingdom is about 1,791,000 jobs and is expected to rise about 2.3 % in 2016 . Recently Due to Brexit , the UK economy is facing a major upheavals which are mainly :
These two aspects flexible pricing and economic issues are taken into account in this context . the reason being , tourism sector is an unpredictable sector , which faces ups and down due to the pricing factor , which no doubt plays the most important role in such industry . Whereas, the economic issues affects the travel and tourism in various ways such as the various policies depicted by the government, there will be major issue in the proper grant of visas etc
Tourism sector by far is the most revenue generating industry, helping the world economy to prosper to a great extent.
Influence of Short and Weekend breaks
Influence of Specialist operators:
Costa Rica: Eco tourism is seen as the most widespread in all over the world. Costa Rica is leading the group of eco – tourism. with its beautiful bonding of the flora and fauna , the lush green forest , the natural sceneries all these has helped Costa Rica to be able to Costa Rica has totally turned itself in a full eco tourism zone which is amounts of over 1 billion dollar per year. Costa Rica is considered to be the most flourishing tourist destination in today’s world , where in 2015 , it was estimated to encounter about 1 million tourist, and the number is expected to rise by 4.6% by 2020.costa Rica with its beautiful architecture , the planned environment and the amazing culture is creating a harmonising surrounding which is not only helps the travel and tourism sector but also is drawing lots of investors in these places .
The government of Costa Rica is making of things to make it more attractive and to make cost Rica an eco – tourism destination .being located in central America there exist a huge number of tourist from near and far places . The government of Costa Rica most recently is working with the non profit organisations like national biodiversity institute . The government of Costa Rica is also paying attention in protecting the natural inhabitants like the beautiful rainforests , the pure coastlines , and the wildlife diversification .
Increases in crime rates:
Suggestions: It is very important that the country should look into the factor of preserving more the environment rather than rethinking about the financial aspect. there should be more amount of support from the government and international supports like the IMF .The local people should encouraged to start small scale infrastructure .Moreover , there should more awareness and promotion required by the people by using social media , so that people from all across the world can help such country to grow more . The amount of crime rates should be reduced by taking acting involvement from the government
Travel and tour operations are one the most flourishing industry. In this assignment, I have chosen a creation of a yellow stone national park amidst USA, whereby I will have to make proper analysis of other aspects which will help me predicting the future by analysing the current scenarios.
SWOT analysis: Having taking the initiative to open Yellowstone Park in USA, which is a 3500 square mile national park and is considered as one of the largest national park in USA I will have to look at the strengths and weakness and opportunities and threats:
Opportunities: USA, being a huge market with diverse people and diverse culture, there are huge possibility of gaining a huge market in the future, if certain conditions are taken into account. The Yellow stone being in the north west region of the United states it have wide range of activities and places like Montana Jackson Hole , Cookie city , large being a huge lush ground , it can readily make counters of diverse food counters , which will tend to attract millions of tourists from within or outside the country . The geographic inclination of USA is quite unique, which tends to make people from all across the world to visit such parks. The type of infrastructure which is being used by me and my team are highly unique. The climatic factor of USA , highly favours the people as well as the species .
Threats: USA has innumerable parks which are very much designed in a modern way. It is a huge challenge for my park and my team to properly look into the factors . now a days the amount of preserve of parks are being less than it was previously done . due to the huge climatic shift , there are possibilities in parks like Yellowstone national park there are chance of fiery eruption anytime being situated at the middle of a centre of a state , there are unavailability of public transport , which makes the tourists unable to visit the national park and the park faces huge loses . the national parks , being funded by the government sometimes the government does takes proper note of such maintenance and the park suffers . There are certain rules and policies which is being levied by the US government on the number of international marketing visitors and their stay who limits the parks profitability. .( Buckley, 2012)
Pestle analysis of the Large national park in USA:
Political: There are certain traits which have been imposed on the yellow stone national parks USA governments which are:
Economic: There was a major decline in the revenue in 2009, which has declined the growth rate from 5.3% to 2.3 %. But since 2014, due to huge migration and visits from tourists from 800 million in 2014 and it is expected to rise by 1200 million by 2020. Other major factor being spending by the consumers. The more the income of the consumers the more will be the visit to this yellow national park and more amount of income will be generated. So market plays a major role in such cases. .( Buckley, 2012)
Social: In USA , me and my team laid stress on the age numbers who will be allowed to enter such park , starting from newly born to elderly people all are being readily accepted but , there are some precautions which are being adhered . Yellow stone is a park where there are huge avenues for other activities other than mere sightseeing . There is a huge population of USA of about 30. 6 million people and if the tourists are being added it will cross a huge number.
Technology: Yellow stone national park with its online site readily available to easily book a day for visiting the park It is one of the most important aspect for large parks like that in USA, It helps in booking online , gives the opportunity for consumers to overview the park in a video representation etc . it helps in proper promotion online by using social sites like Facebook , where people can be readily be aware of this large national park with facilities . (unep.org,2016). In the United States Many parks tends to close in winter seasons. To attract customers after such season is over. So I and my team will readily take the help of technology to create attractive taglines. Availability of online tickets which will help in minimizing the time, attractive HD screen displays in every corner of the park etc.
Legal: In USA, there are strict rules and regulation which are being taken by the government to properly depict the tourism. Yellowstone being a well known national park has some severe restrictions for the travellers .So it is my responsibility to properly abide by the rules and regulations
Environmental: Now a day’s all parks are going green , so being a renowned national park in the midst of US , a lot of initiative is being taken by me and converting the park into eco – park . This might take some effort and time but ultimately will help in better functioning and will be able to attract many tourists .
Being working in a large national park in USA, certain strategies have been structured which will to make improvements. Here, the marketing mix is taken into account and a brief modification is made accordingly:
In this segment, a national park in USA has been chosen and has readily depicted certain strategies and implementation of the same. The reason for taking the marketing mix as the strategy is as follows:
Impact on business: Travel and tourism sector has levied a much greater influence on the world , starting from the business , to the diversification everything has great embarked on the business .United Kingdom comprises of a huge number of population with a vast array of beautiful and breath taking destinations. People from all over the world tend to travel in these places and this helps in increasing the economy as a whole. (Boniface, 2013.)Costa Rica being a developing country is able to grasp up few aspect of travelling and within 10 years it is able to make much advancement in the tourism sector The World travel and tourism Council or (WTTC), specified that the total contribution in this sector is about €6.9 billion dollars in the year 2014 or 9.75 5 of the total global economy, there is further forecasted to rise for about 10.9 % of the total GDP.In the United Kingdom, for about 25 years it is able to make major amount of contribution, thereby making a significant effect on the world economy. .( Boniface , 2013)In 2015 the basic contribution, was being divided into direct contribution and total contribution. (Boniface, 2013. )
Direct Contribution: Travel and tourism’s direct contribution towards GDP replicates the total amount of spending “internally “as well the spending of the individuals and the spending made by the government in the field of travel and tourism readily provides a linkage between the visitors which includes the cultural aspect like museums or the places for recreation like parks etc . This mainly comprises of the hotels, airlines, travel etc ( Shoo, Songorwa, 2013)
Total contribution: The total contribution covers largely the entire economic structure and ahs large impacts: The spending on travel and tourism sector is regarded as an important aspect for determining current and future activities which comprises of acquisition of new aircraft and building of new hotel, choosing the destinations etc. The most important aspect being providing jobs to numerous people and helping in upgrading the living standard. .( Boniface , 2013)It also refers to the total amount of spending made in the field of proper promotion, making proper awareness, the services relating to the administration, the facilities of the resorts , proper health management .( Boniface , 2013)
Impact on product and business: In travel and tourism the products are mainly the attractions which are being brought about in the travel sectors starting from the adventure travels to the thrilling wild life safari. These have a great impact on the travel and tour industry and readily help to increase the market share.
Impact on employment levels: Travel and tour industry has g\helped large in providing huge number of jobs to millions of people in 2016 , as per the world travel and tourism report the employment levels were increase from 11,6 % which is about 44,500 million dollar and is expected to rise about 20 .6 % from 2016 – 2026 . Due to emergence of hotels in the developed and newly emerged developed countries this has helped in the global diversity helping the people to gain more levels and employment.
Globalisation is one of the driving factor, which tends to have a major impact on the issues that is being faced in the world especially in UK and Cost Rica .In 2008, the world has seen the most amount of globalisation in terms of the crisis which are being faced such as the monetary issues, the crises related to government, the problem relating to the proper exfoliation of the resources, the effects due to the climatic conditions.( Shoo, Songorwa, 2013). There are six major determinant of such industry which is:
Technological: in this case there are namely two types of technological aspects:
The technology relating to transportation: This is due to the use of proper transport system which has helped to minimise the issues relating to the economic conditions and the costs relating to time has readily acted like a space reduction technology, braking up all the geographical constraints Technology relating to communication: with the modern use of ICT and use of digitalisation, it has readily helped in maintaining a proper synergy. And thereby boosting both the capacity and increasing the speed of communication. due to globalisation it has been possible to reach the other side of the world at a very fast way.
There is minimal interference from the government which lacks effectiveness and tends to weaken the pollution regulation in such areas. The external factors are not likely to be addressed, in these economy which is market based. There is seen a vague effect on the political and economic limitation and this is due to the fact that environment do not respect such factors. There have been a tremendous failure in UK tourism economy since 2014, there are certain factors:
The visa application are merely very rigid, so the travellers tends to retract from such huge and complexities. There is a huge amount of duty tax levied in UK , Due to airports’ under – supply in the pares of South – East there has been a lot of negative impact . Due to deficiency of skilled staff this economy is facing a major downfall. For example: There have been certain issues faced by Costa Rica, which is a developing country: There has been non availability of proper infrastructure. The amounts of labour that are actually skilled are lacking. The government of such lace are not coming readily to help such developing country to increase its economy. Fewer amounts of investors stepping forward in such areas .There is a cap in the cultural diversification which hinders certain projects.
Tour and travel industry is seen as a profit generator in today’s world. No country can prosper if it cannot have proper tourism. In this Unit 6 Contemporary Issues of Travel and Tourism Assignment Sample discussion is made about the critical issues which affect the travel and tour industry. Moreover an understanding is achieved about the importance of eco – tourism, importance of tour and travel industry and its effect on the world economy. Therefore it can be concluded that the importance of preserving the travel and tourism industry is vast and proper care should be taken for its implantation.
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Baker, M.A., Davis, E.A. and Weaver, P.A., 2013. Eco-friendly attitudes, barriers to participation, and differences in behavior at green hotels. Cornell Hospitality Quarterly, p.1938965513504483.
Beard, C., Swarbrooke, J., Leckie, S. and Pomfret, G., 2012. Adventure tourism. Routledge.
Boniface, P., 2013. Managing quality cultural tourism. Routledge.
Buckley, R., 2012. Sustainable tourism: Research and reality. Annals of Tourism Research, 39(2), pp.528-546.
Frechtling, D., 2012. Forecasting tourism demand. Routledge.
Fennell, D.A., 2014. Ecotourism. Routledge.
Kiper, T., 2013. Role of ecotourism in sustainable development. Advances in Landscape Arhitecture, Kiper, licensee InTech.
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Shoo, R.A. and Songorwa, A.N., 2013. Contribution of eco-tourism to nature conservation and improvement of livelihoods around Amani nature reserve, Tanzania. Journal of Ecotourism, 12(2), pp.75-89.
In this Unit 6 Contemporary Issues of Travel and Tourism Assignment Sample I have discussed about the trends which affects the tourism industry, We are posting units solutions so scholars can explore the our Assignment Help in UK and get review the quality of our work.