Delivery in day(s): 5
Travel and tourism refers to spending some leisure time with friends and family members by discovering the new places and destinations. The travelling organizations are analyzing the needs and requirements of customers and developing the plans and packages accordingly. The travel and tourism industry of UK is growing at a good pace. The Unit 6 Contemporary Issue in Travel and Tourism Assignment will analyze the current issues that are driving the changes in the business of travel and tourism for UK as well provide the details of impact of political affect on Middle-East and North Africa considering the international law. Moreover the report will provide the information about the current trends like dark, medical and sports tourism that would develop new opportunities for travel organization. In the next part report will analyze the response of British airways and develop the strategies for Vueling organization to sustain the position in market as well justify the use of proposed strategies. At the end report will discuss the likely changes in the business of travel and tourism and consequences if organizations failed to respond.
Tour and travels is one of the most versatile industries. Demands and expectations of customers are changing with time. Also introduction of new trends and facilities in industry is making changes in organizations. Thomas Cook is paying major focus on services to customers. To make strategies related to business growth, Thomas Cook like organizations is facing several issues:
Tours and travel is focusing on security of customers in outbound tours. Thomas Cook always considers the security at visiting places before offering the packages and travel facilities to customers. Several places are not safe to visit due to chances of natural disasters and terrorism activities. Increasing terrorism activities and ant-governmental fights in North Africa have frightened the customers to visit Africa. Country is facing civil war (Kaynama.et.al. 2011). Terrorist are continuously seeking to attack foreign nationals in North and Middle East Africa. Visitors fear to make journeys to country conflicting with terrors. This is the major reason that has affected the travel and tour business in North Africa.
The situation in Middle Eastis similar to North Africa. For instance inSyria, situation isunsafe and impulsive as civil war between government and the locally armed anti-governmental forces is continuing. Terrorist group like Al Qaida and ISIS operates there against the US government. Worst cases of kidnapping and killing of westerners are happened in recent years. Impact of such horrible activities is seen on all industries (Sharples, 2013). Such situations lay a negative impact on tourism business to develop in Middle East countries. Also other factors like rules and regulations in country affect the tourism. Middle East Africa has different rules of passport and visa due to different ruling. The climatic conditions in the region of North Africa and Middle East are very harsh due to extreme heats in summers. Thus, such sessions are off-session for Thomas Cook like travel companies to plan and package.
I work as an assistant product manager in Thomas cook, UK which is an outbound organisation. The organisation can enhance their business by following current trends that influence travel and tourism in Uk.
This is new trend of developing and encouraging the tourism activities in country. People are looking for such opportunities where new games and activities are being offered. The adventure activities are taken into consideration for attracting the people and marketing the tourist destination on world tourism map but these trends have involved risk (Kaynama.et.al. 2011). This has positive impact on the tourism activities of nation and is helping to grow the business.
For given context, Current trends in Niche Tourism market of UK, techniques of secondary research method can be adopted. Secondary research methods extract information from literature, journal, newspapers, articles and relevant research. Such sources are considered rich in information. Theseare used to explore key trends in travel and tourism. For present task secondary research method is usedthat finds current trends in Niche Tourism. In UK, Niche tourism market includes latest trends that influence customer to buy package. The market adopts latest trends like business tourism, dark tourism, medical tourism and sports tourism. For instance, in medical tourism people visit UKfor availing the medical treatment. For example, people fromAfrica, Europe, , India visit UK due to medical treatment. This is the new trend which is also emerging with tourism business (Taylor, 2015). Therefore, Thomas Cook needs to renovate services manner meet this demand. Following are the resources required in order to expand business of Thomas Cook in Niche Tourism market:
From the Unit 6 Contemporary Issue in Travel and Tourism Assignment it is being carried out that travel and tourism business of UK is growing with positive changes that helping the travel and tourism organizations to expand the area of services and offer at global level. Report has analyzed the issues and their impact on the UK tourism as well discussed about the impact of political changes on Middle-East and North Africa. In the next part report has evaluated the current trends for business and explained how British airways could respond to changes in the business using the public relation strategy. Moreover, report has analyzed the impact of issues for Myla, Thomas Cook and The Travel Network Company to understand the response of these organizations towards the changes.
Book and journals
Evans, N., Stonehouse, G. and Campbell, D. 2012. Strategic management for travel and tourism.
Fuchs, G. and Reichel, A. 2011.An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination. Tourism Management. 32(2). Pp. 266-276.
Fusco Girard, L. and Nijkamp, P. 2013.Heritage and Cultural Tourism and Sustainable Local Development, Farnham: Ashgate.
Garín-Muñoz, T. and Pérez-Amaral, T. 2011. Internet usage for travel and tourism: the case of Spain. Tourism Economics.17(5). Pp. 1071-1085.
Gössling, S., Scott, D., Hall, C.M., Ceron, J.P. and Dubois, G., 2012.Consumer behaviour and demand response of tourists to climate change.Annals of Tourism Research, 39(1), pp.36-58.
Govers, R. and Go, F. M., 2012.Deconstructing destination image in the information age. Informational Technology and Tourism, 6(1), pp. 13-29.
Hall, C.M., 2010. Crisis events in tourism: subjects of crisis in tourism.Current Issues in Tourism, 13(5), pp.401-417.s
Hall, C.M., Timothy, D.J. and Duval, D.T., 2012. Safety and security in tourism: relationships, management, and marketing. Routledge.
Hares, A., Dickinson, J. and Wilkes, K., 2010. Climate change and the air travel decisions of UK tourists. Journal of Transport Geography, 18(3), pp.466-473.
Hjalager, A.M., 2010. A review of innovation research in tourism. Tourism management, 31(1), pp.1-12.
Kaynama, S. A., Black, C. I. and Keesling, G. 2011. Impact of the Internet on internal service quality factors: The travel industry case. Journal of Applied Business Research (JABR).19(1).
Sharples, N.M., 2013. Maiden Castle: excavations and field survey 1985-6(Vol. 19). English Heritage.
Silva, A. and Saraiva, V., 2015. HOW CULTURAL HERITAGE CAN POSITIVE INFLUENCE TOURISM THE MEMORY OF PLACE. European Scientific Journal, 11(9).
The Unit 6 Contemporary Issue in Travel and Tourism Assignment will analyze the current issues that are driving the changes in the business of travel and tourism for UK, We are posting Locus units solutions so scholars can explore the our Assignment Help in UK and get review the quality of our work.