Delivery in day(s): 5
Diploma in Business (Marketing)
Unit Number and Title
Unit 16 MCKI Assignment - Samsung
This Unit 16 MCKI Assignment Samsung delves with the aspect of managing communication knowledge and information that aims toward providing the scope to demonstrate in what ways there can occur the development of communication, knowledge as well as information and can be used for improving the communication within the company and also will be covering in what ways IT systems are being used as a tool of management to collect, store, disseminate as well as provide accessibility towards knowledge as well as information.
The different decisions that needs to be taken by the Samsung senior management team for this audacious plan to manifest can be discussed as under,
Strategy decisions that are mainly taken by the senior management of Samsung do the preparation of overall goals as well as strategic aspects for determining the organizational performance of Samsung. As a result, the senior management of Samsung is required dealing with the entire company, taking decisions regarding long term projects as well as do the controlling of the overall profitability, future market, financial cost, financial requirements, need for equipments, sale forecasting, analysis of the competitors and are also having the responsibility in respect of the shareholders towards the improvement of the success regarding Samsung. Moreover, the senior managers should have the awareness regarding population demographics as well as policy of the government that is being expected.
Structured decisions are generally defined objectives stating that the senior directors of Samsung should be dealing with significant decisions, for instance creation of new markets in different countries like South Africa as well as in New Zealand. (Dwyer, 2012)
Semi-structured decisions are considered to be the decisions that can either be structured or unstructured. For instance, the senior management of Samsung could make decisions towards entering new markets or could try creating new line of products. Unstructured decisions are considered to be those decisions whose planning has been done, for instance the senior management of Samsung can suddenly made the decision towards the rearrangement of the entire organization.
In this respect there is a significant need to take information from the strategic, tactical as well as operational levels of management in respect of Samsung. (Dwyer, 2012) And, also for supplementing information there will be the utilization of knowledge from tacit as well as explicit aspects.
The information and knowledge required to ensure that effective decision taking is possible across board in Samsung UK can be examined as follows,
In this respect let us consider certain factors associated with strategic plans that constitute the UK business law, selection and recruitment as well as personnel development.
To ensure effective decision taking the managers at Samsung are required having internal as well as external information.
The types of knowledge can be illustrated with the help of the following table,
The internal sources of information are considered to be those information sources that are coming from within the organization and belonging personally to the organization. On the other hand, external sources of information are the suppliers of input that are coming from outside the organization and both are considered useful in respect of the organization. (Daft, 2015)
Internal sources of information are consisting of financial information, personnel information, marketing information, purchasing information, sales information as well as manufacturing information and the external sources of information are in relation to the government, trading groups, commercials, databases as well as research. For example, Samsung does the publication of its annual report in respect of overall production, overall profit and loss, overall sales, loans, staffs wages, bonuses as well as other staff facilities. Information regarding business takes place through overall surveys, data, articles, books, references, search engines as well as internal records that are used by Samsung for guiding its planning, operational aspects, as well as the assessment of its activities. Such information is also coming from the consumers, acquaintances, as well as vendors. (Dywer, 2012)The external source of information of Samsung comprises of published newspaper sources, financial magazines, databases, statistics of the government, directories as well as manuals associated with technical aspects.
The recommendations for improvement to the Samsung UK management team can be done with the help of meeting, feedback from customers as well as creating online communication like facebook, twitter and so on. Let us discuss the recommendations in detail,
Contacts can be made with the proposed invitees with the use of appropriate as well as cost effective channels such as telephones, emails, letters, fax, word-of-mouth, Facebook as well as Twitter.
The stakeholders that are participating in the process of making decisions for Samsung are required reaching an agreement with the help of the process of making decisions. The shareholders that have been invited in this respect are the employees, managers, suppliers as well as customers of Samsung UK.
Samsung UK’s employees should have the knowledge regarding who they are reporting to when they having doubts or require support. So, for this occasion it should be ensured that their interests are well represented throughout the occasion.
Managers are considered to be efficient communicators that are required to be recognized as well as rewarded for communicating with the staffs in an open as well as honest manner that will be making a huge difference. So, for this occasion it should be ensured that their interests are well represented throughout the occasion. (Lind, 2014)
Suppliers are playing a significant part in respect of organizational success. Therefore, to maintain better communication with the suppliers will assist Samsung UK in an enormous way. So, for this occasion it should be ensured that their interests are well represented throughout the occasion.
To focus on the aspect of communicating with the customers is considered a significant aspect regarding the long term organizational success. In the primary relationship stages, communication that was considered effective ensured that the product and services of the company is meeting the requirements of the customers of Samsung UK. (McCalman, 2015) So, for this occasion it should be ensured that their interest are well represented throughout the occasion.
Samsung can do the improvement of networking through the adoption of engagement through the online process that will be allowing the multi-stakeholders dialogue in which portals are created regarding the networks of communication that are supporting two-way dialogue as well as quick feedback. Engagement in an online process provides continuous accessibility regarding the channels of communication, there is the availability of the web that can be accessed at any point of time from any place that overcomes the constraints regarding time as well as distance that will otherwise dissuade the participating aspect in respect of engagement. Moreover, it will be providing the stakeholders with a platform stage from where dialogue can be partaken. (Lind, 2014) For instance, social networking sites such as Facebook, Twitter and so on. Also, for making the event more interesting as well as memorable by analyzing the feedbacks from the stakeholders as well as the reviewing of the outcomes are made.
The existing communication structure and system in Samsung UK are explained as follows,
The existing communication structure and system in Samsung UK takes into consideration the email, telephone, letter, website, announcement board, internal memo as well as formal and informal meetings.
The appropriate methods for improving the overall communication systems in-line with modern realities in the sector can be done with the accessibility as well as inclusivity of feedback forms, particularly in respect of customers with statements.
For implementing plans that will guarantee better communication mediums between the local community as well as Samsung UK there is a need to understand the present circumstance that is associated with researching in respect of present circumstances, then defining the goals as well as objectives that should be actualized which will be guaranteeing better communication mediums between the local community as well as Samsung UK. There is also the requirement for having the target audience in respect of implementing the plan, and also in respect of the key messages, the major idea should be identified that will guarantee better communication mediums between the local community and Samsung UK. (Palmer, 2011) Lastly, for implementing the plans there is a need for deciding what kind of strategy for communication is required to be used and it should get evaluated.
The personal plan that needs to be developed for improving individual communication skills as the newly appointed community liaison trainee manager should be associated with improving the skills in respect of listening, then to empathizing with others, encouraging others, treating individuals in an equal manner, resolving conflicting situations, having a positive attitude, minimizing stress. As the newly appointed community liaison trainee manager, there can occur the use of various techniques that will be clarifying and confirming what the other individual will be saying, there is also the need to look at things from another person’s point of view, also there is a need to provide encouragement as well as praising another person and most importantly treating each and every individual equally without any sort of discrimination. (Rothaermel, 2015) Also, there is a need to so the resolving of problematic situations when they are taking place.
This assignment is associated with discussing different decisions that the senior management of Samsung has taken for manifesting the plan, then examining the information as well as knowledge that is needed for ensuring effective decision taking is possible and also assessing internal as well as external sources of information and justifying recommendations for improvement. Then there is a need to do the creation of strategies for increasing personal networking for widening the involvement in the process of making decisions and finally finding ways for developing the processes for communication.
Daft, R (2015). Organization Theory and Design. Cengage Learning.
Lancaster, G (2010). Essentials of Marketing Management. Taylor & Francis.
Lind, P. (2014). Monitoring Business Performance. Routledge
McCalman, J. (2015). Change Management: A Guide to Effective Implementation. SAGE.
McDaniel, C. (2011). Essentials of Marketing. Cengage Learning.
McDonald, M. (2012). Market Segmentation. John Wiley & Sons.
Palmer, A (2011). The Business Environment. McGraw-Hill Higher Education.
Rothaermel, F.T., (2015). Strategic management. McGraw-Hill.