Delivery in day(s): 5
In this Unit 14 Tour Operations Management Assignment Copy we will talk about the recent trends, developments and other aspects like finding of new destinations, tour development negotiation, and research in the tourism industry. Different methods of contracting are also needed to discuss with the examples of sale only methods and fixed contracting method. We also need to provide the alternatives for the brochure which will lead the organisation towards success. Other than this the different tactical decisions and strategic decisions also discussed in the tour and travel industry in Zicasso handcrafted travel in UK (Bitsani,&Kavoura, 2014).
Tourism is the trips that have involvement of the individuals for the purpose of travelling the different places, to spend the vacations and can be for relaxation and intermission and many others. Tourism plays a vital role in the growth of economy in so many countries. In today’s context tourism industry is blooming faster. In United Kingdom the overall value of tourism industry is 9.0 % in gross domestic product (GDP)the foremost developments and trends in tourism industry are discussed below-
So by the above discussed points we can say that it is beneficial for the stakeholders to work with tourism industry, livelihood of locals can be increased and international relations can be build stronger.
The current project of Zicasso handcrafted travel will be of ten days package to Manchester depicted below in table-
Price (in pounds)
Hotel charges (7 rooms need to be booked for the 15 students. The calculation is as follows:
10 Euros is charged for BB for 4 nights for 15 students.
Profit margin (10%)
Total selling price
In tourism industry the brochure is generally used toimpart knowledge and understanding of packages which the companies are providing. Zicasso handcrafted travelbrochuresare available online as well as offline.In this report theplanning decisions are developed with vast research. The low cost of the brochure with high reach is concerned as the main objective of the Zicasso handcrafted travel in UK.For the recent package, designing and drafting of the project needs; intense planning that may include drafting, cost and quality of the brochure, research that may include the destinations and implementation as well as organisational process(Vogt &Schaefer, 2012).For the current project of Zicasso handcrafted travel the design of the selected brochure can have below planning decisions-
Inpresent task we have so many opportunities to implement the alternatives that are convenient for the visitors or customers. These new E-brochures of Zicasso handcrafted travel and Exodus travel are able to pull the customers towards their packages and also have capacity to retain their customers for a longer time if implemented and managed properly. The traditional brochures are also able to attract the new visitors towards them and make them understand the aspects related to tours and packages, which the travel companies are provided. But with the changing time travel companies or operators are adopting the new methods and implementing them. As everyoneknows that online brochures have much broader approach and easy to reachcapacity to the customers(Ohnishi,2015).So the E-brochure will be beneficial for the two tour operators, Zicasso handcrafted travel and for Exodus travel.That will also provide the facility of cost reduction as well as also provide the competitive advantage to the both tour operators because the costs of E-brochures are very less; comparatively the traditional brochures. Other than this Zicasso handcrafted travel and exodus travel can also use the video based brochures. These video brochures are also able to impress and retain the customers. That is also helpful in increasing the revenue of the tour operators. The other aspects related to the beauty or any other information of the destinations which is helpful in attracting the customers can convey easily by adopting the video brochures. If such brochures are designed and implemented properly the sale of the tour operators can increase. Video brochures can also use as a promotion strategy by the Zicasso handcrafted travel and exodus travel in London as well as across the world. These companies Zicasso handcrafted travel and exodus travel can incorporate with social media and can upload their videos over there. Video brochures are the robust marketing tool for the tour and travel operators. The companies can share new launched schemes to the visitors and can also showcase the other services by video brochures using internet(Laudon, et.al., 2013). As we know that video quality is improving and accessibility too increasing day by day so companies can capture the largest pie by adoption of this model.These brochures can be redesign easily if not successful but in traditional brochures that facility cannot be availed. Once the brochure is failed to attract customers the companies have to design new one that will increase the cost of the organisation. After studying the so many benefits we can say that E- brochures and video brochureswill be beneficial in current scenario for the both Zicasso handcrafted travel and Exodus travel.
Brochures play a vital role in increasing the sale and attracting the new customers in past as well as in present scenario.Brochures have proved that they have significant role in increasing the sale and revenue of the both Zicasso handcrafted travel and exodus travel. With the changing time the brochure designing and developing methods have changed. As technology is putting step into each sector the brochures also designed in that way(Vogt &Schaefer, 2012). Now a day’s E- brochures are in trend.Zicasso handcrafted travel also can sell their services online like holiday packages can be sell easily through online marketing, direct marketing and via telephonic communication.Direct selling can be done through online rather than adopting the traditional methods of direct marketing these are door to door selling. In online direct marketing theZicasso handcrafted travelcan create the website and can offer their services of holiday packages over there(Reino, et.al., 2016). Additionally, theZicasso handcrafted travel can capture the attention of the visitors by using the online marketing. Video sales promotions can also be done by the tour operator company.Unlike traditional methods of printing the brochures the video brochures can be designed for the purpose of selling the holiday package.By online marketing if videos failed to sell the holiday packages of the Zicasso handcrafted travel the alteration and modification can be done the present video and problems can be overcome as well(Laudon, et.al., 2013). Other than this the promotional activities as well as distribution activities can be alter by using the online direct selling. E- Mail marketing can also be done by the Zicasso handcrafted travel employees that are most suitable for them with the purpose of selling the holiday package. So by reviewing the all alternative methods we can conclude that Zicasso handcrafted travel can use online marketing for selling the holiday package because it is the best option in current scenario.
The flexibility that the tour operators are providing to their customers includes so many elements which are helpful for the tour operators in sense of increasing the sales and revenue as well.For making the packages successful the tour operator company have to take a large number of strategic decisions which describe the direction of the organisation and these are followed to achieve the long term goals of the organisation. Strategic plans which are made by the tour and travel operator organisation includes price efficiency and competitive strategy i.e. it is planning for long term to get the advantage over competitors of the same industry(Ohnishi,2015).In tours and travel operator organisations strategic decisions are also made to target the particular segment of customers. Future course of actions can be decided by the organisation by using the strategic planning. For the tour and travel operators strategic planning is very vital for making the packages successful.Strategic planning of the tours and travel operators can described below-
The operator of the tour and travel agency take decisions which are needed for the day to day operations. These decisions can be relating to the drafting of tour packages and how to sell such packages.Tactical decisions are the often made by the lower level managers of the organisation. Tactical planning decisions are related to present scenario of the organisation. Tactical planning in Zicasso handcrafted travel is very important for the efficient running of the business. The other tactical decisions are taken by the Zicasso handcrafted travel’s management can be related to the managing the accommodation for the customers and also they have to take decisions regarding to the other stakeholders which directly or indirectly influencing the business(Evertsz, et.al., 2015). Another tactical decision for the Zicasso handcrafted travel’s management can be tie up with other service providers. For taking such decisions the management of the tour and travel organisation have to adopt so many tools. These tools can be personal selling i.e. conveying the holiday package to the customers and corporate selling tools. In tour and travel organisations it is needed to conduct the meetings with the other service providers so that proper negotiations can be done and the organisation is able to provide high quality services at the lower price.
The feedback related aspects, which tour and travel operators have to take from the customers, are also considered as the tactical decisions.By taking feedbacks from the customers the other tactical decisions can be taken like what new they have to provide their customers for increasing the satisfaction level. Other small business issues that may include; the data related to satisfaction level of the customers are also considered as the tactical issues(Evertsz, et.al., 2015). Other than this how to take feedbacks from their customers also considered as the tactical issue. In this the management of the Zicasso handcrafted travel have to decide that whether they have to take feedback by conducting the phone surveys, or can be in form of filling the questionnairesand person to person survey etc.now a day’s internet surveys can also be done by the tour and travel organizations. All these issues come under the tactical issues which can have a great impact on the efficient and effective running of the business.
By the above Unit 14 Tour Operations Management Assignment Copy we can conclude that in today’s current scenario recent trends and developments have been discussed with the suitable examples. That describes the contribution of tourism in UK. That include so many aspects which are; E-commerce technology, focus on conservation, economy related aspects and cultural exchange. Niche segment of tourism is also described well which is also a part of recent trends. SPELT is also discussed which also have impact on the tourism industry. Other than this the stages and timescale involved in holiday package is described. Evaluation of suitability of different methods of contracting also discusses with the sale only method and fixed contract method. Selling price of holiday package is also discussed with the table in this report with particular company.Planning decisions taken for designing the brochure is also well described and the other alternatives for the traditional brochures or printed brochures are also mentioned in this report.Strategic decisions which a tour and travel operator has to take also discussed with the examples.
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