Unit 12 Essay on Hospitality Assignment

Introduction

This unit 12 essay on hospitality assignment has been prepared over the topic of Hospitality Provision in Travel & Tourism, to analyse and evaluate the various aspects related to hospitality provisions in the travel and tourism industry. This report discusses the role of the hospitality industry in the tours and travel industry. Both these industries are interlinked with each other. Analysis has been done on the implications of integration in the hospitality industry and discussion has been made over how integration affects the hospitality business. A rationale will be developed for the hospitality business to open a new organisation in the hospitality industry. Tour and travel are one of the most important sources of income for every organisation. The hospitality industry renders accommodation services, food and beverages and pick and pick-and-drop services to customers to enhance their experience of the customers. With the changing environment technology is changing and the services offered by the hospitality industry are also changing. This essay on hospitality assignment will help in providing knowledge of these aspects in a better manner.
 

For students tackling such complex topics, Locus Assignments offers reliable assignment help services to simplify the process. With expert assignment helpers, we provide quality solutions tailored to your needs. Get Expert Help Now!
 

Task 1

This section of the report discusses the relationship between the hospitality travel and tourism businesses to identify the interdependence of these industries on each other. For this purpose, a hotel chain in London, United Kingdom has been selected named as “Novotel”. Novotel has around 400 hotels and resorts in 60 countries of the world.

1.1 Discuss the interrelationships between hospitality and wider travel and tourism businesses

The hospitality industry and tour and travel industries are the most important sources of income for a country. Both industries are dependent on each other as the tour and travel industries are linked with the hotel industry (Franco, et. al., 2013). The hospitality industry provides Accommodation, food and beverages, restaurants, nightclubs, contract food service providers, pubs and bars, membership clubs, events, and hospitality services. Pick and drop services and various other services to the people who are travelling from one place to another. All these services are the total of the hospitality industry and its activities. These services satisfy the needs of the customers while travelling. The tour and travel industry provides travelling services to customers to make their tours comfortable. Hospitality services and tour and travel services together provide a comfortable and memorable experience to the customers. The hospitality industry plays a vital role in the execution of the operations of the Tour and travel industry. During the travel period, the most important concern of the travellers is about the stay facilities and food facilities. These services are required to provide services of tour and travel (McKercher, et. al., 2014). Hospitality services are targeted towards providing quality services to the customers who are travelling to ensure the quality of the experience they are deriving from the consumption of the goods and services. Hospitality services are not limited to the accommodation facilities, meals and pick and drop services but it also includes providing a safe and healthy environment to the customers. The main focus of the hospitality industry is to maintain a hygienic environment at the place where customers or visitors are staying. The main aspect which a visitor keeps focus on is the quality of the services and the behaviour of the service providers towards them. The hospitality industry offers a wide range of services which help satisfy the customers to provide a better feeling and stress-free tour (Eid, 2015). The hospitality industry offers various services at different prices according to the requirements of the different customers as the income level of people differ. The tour and travel industry provides travel services, tourism services, accommodation services, transportation services, visitor attractions and conferences and events. These services are the total of the tour and travel industry and its various operations. The hospitality industry provides services for different types of tours and travel (Eid, 2015). These types of tours and travel can be conferences and exhibitions, visitor attractions, theme parks, aviation and business travel. The requirements of these types of tours and travel differ and the hospitality industry focuses on meeting these different requirements. The tourism sector is incomplete without the hospitality industry as all the services of the tour and travel industry are dependent on the services provided by the hospitality industry. These services are offered by the staff or employees, who need to be provided proper training and guidance to enhance the quality of the services and experience derived by the customers from both industries. Hotel Novotel is operating its hotel in various countries to provide its customers with quality services and to attract more and more customers to expand the customer base. It is located in the UK, Russia, Canada, Lithuania, Poland, Romania, Hungary and many more countries. The choice of the hotel is based on the services offered and suggested by the other tourists or staff of the hotel. Novotel Hotel offers various services to its customers which fulfil their needs and focus on maximising the satisfaction level of the customers (McKercher, et. al., 2014). Various employees are involved in the execution of the activities of the hotel as there is a need to focus on the needs of every customer. It is very difficult for the hospitality industry and tour and travel industry to meet the requirements and expectations of every customer as the expectations of every customer are different from each other. Novotel Hotel offers the following services and products to its customers. 

• It is located in 60 countries and has 400 hotels all over the world. 

• For the customers, it is providing pick and drop services.

• It offers cab facilities for its customers who want to visit some places. 

• It arranges meetings and conferences for the customers who are on a business tour.

• It provides a gym, swimming pool facilities as well a gaming zone for the children. 

• It provides internet access to the customers, wake-up call services and babysitting services.

• It offers high-class accommodation services and other services which are provided by well-trained staff (Franco, et. al., 2013). 

• It also makes arrangements for weddings and other functions. 

• It also arranges guides to make the tour easy and comfortable.

• It has linked with various tour operators who offer discounts to the customers so as to attract new customers by retaining the existing customers (McKercher, et. al., 2014).

Both these industries have a direct impact on each other. An increase in the number of tourists in the tour and travel industry results in an increase in the number of customers in the hospitality industry. For the expansion of one industry, there is a need to provide quality services by both industries. Novotel is making efforts to attract customers by offering a wide range of hospitality services to them to enhance their experience. All these services are provided to tourists who are travelling to different places for different purposes. When a customer gets personal attention he feels satisfied and valued. This results in expanding the customer base of the business. Novotel focuses on every customer and over its expectations to provide a good impression of the hotel as well as of the place. It also takes care of every aspect of the services which can create an impact on the satisfaction level of the customers (Eid, 2015).

If you're facing challenges in completing such assignments, rely on our professional assignment helpers, who provide thorough and plagiarism-free solutions. Enhance your learning experience by visiting Locus Assignments for assignment help online. Click Here for Assistance!
 

Task 2

In this task of the report, the discussion will be made over the integration in the hospitality industry and its impact on the hospitality industry. Integration affects the operations of the hotels as well as of the industry. It also provides knowledge of the different types of integration which can be used by the hospitality industry to expand the business and provide better services to the customers. It can be an effective measure for the expansion of the area of operation of the business. This report will help in the identification of the implications of the integration of the hospitality industry (DiPietro, et. al., 2010).

2.1 Analyse the implications of integration to the hospitality industry by including a range of examples.

The process of integration has been used by the industries for expansion of the business or to reduce the operating cost to attain economies of scale. Various organisations use this technique for better execution of the functions of the business. The main motive for using integration is to reduce the cost to achieve maximum benefits. It reduces the dependency of the organisation on others to conduct the activities of the business in a better manner. There are two types of integration used by the organisations. These are vertical integration and horizontal integration. Vertical organisation can be understood as the integration when a business purchases or buys the suppliers or other companies in the distribution in which it is dealing (Tsang, 2011). The main purpose of using this type of integration is to reduce the cost involved in the activities of the business and to increase self-dependency. This technique helps in increasing the profit margin of the business by controlling the operating cost. Hotel Hyatt has purchased Braniff Airlines to provide airline services to its customers. The hospitality industry uses vertical integration strategies to enhance the services provided to the customer. Hyatt has used this strategy for maximisation of the benefits and reducing the operating cost of the hotel. Another type of integration is horizontal integration which can be understood as a merger of two organisations into one to form a larger organisation. This is done to attain the common objectives of both organisations (Claveria, et. al., 2015). The outcome of using this strategy is an expansion of the customer base and attracting new customers. Horizontal integration provides the resources of both organisations which help in attaining the targets. It provides funds which help in reducing the burden of the organisations. It contributes towards the better attainment of the goals of both organisations. TUI and first choice are the tour and travel companies which have gone for horizontal integration to expand the area of operation of the business as well as to attain the objectives by using the resources of each other and to expand the customer base. TUI and First Choice have benefited from this integration as it has enabled them to cover a wider market (DiPietro, et. al., 2010). Novotel can use these types of integration for the expansion of the areas of operation as well as for gaining benefits from the synergy benefits. Novotel can reduce its operational costs and maximise its profit. These types of integration can help Novotel to get self-dependent to fulfil its requirements without depending on others. Novotel needs to adopt these strategies for better utilisation of the resources available to it. These are the strategies which are adopted by the organisations to expand their area of operation and to perform the activities effectively. Novotel can go for integration to identify the future scope to grow to cover the market and the increase in the value of the share in the market. It affects the operations of the business at large by affecting its size, scope, resources and various aspects related to the business (Tsang, 2011).

If you're working on similar business strategy topics and need assistance with assignments, we offer expert assignment help services to guide you through complex research and writing tasks. Our team provides customised solutions to meet academic requirements with a quick turnaround.

See About ACNB Terms of Contract Assignment.

2.2 Discuss how integration has affected a hospitality business.

Integration has benefited the organisation in various ways. Both vertical as well as horizontal integration create a huge impact on the functioning of the organisations. In the hospitality industry integration has helped hotels attain their objectives in a better manner. It affects the performance of the organisation by improving the quality of the services. These types of integration have affected the hospitality business in numerous ways. These are discussed below:

• Improvement in the quality of the services: the quality of the service is the main aspect which creates an impact on the performance of the business. It helps attract new customers by retaining existing customers. This aspect of the business affects the satisfaction level of the customers and affects the functioning of the business. Novotel can enhance the quality of the services and products offered by it to enhance the satisfaction level of the customers. Improved quality of the services increases the satisfaction level of the customers (How has the use of technology in the US hospitality industry, 2010).

• Increase in the market share: The market share of the business affects its profit, survival and growth of the business. Market share helps in improving the survival, profit and growth of the business. Market share increases the value of the business in the market which helps in expanding the area of operation of the business as well as increase in the customer base. Novotel can increase its market share and value of the share by adopting these techniques to grasp the opportunities available in the environment in a better manner. 

• Synergy benefits: Synergy benefits can be understood as the benefits derived by two organisations from combining utilising their resources in a better manner and achieving their objectives in a better manner. Novotel can use horizontal and vertical integration to gain various advantages from the resources available to it and with other organisations or businesses. Novotel is offering hospitality services to customers to satisfy them. To provide better services there is a need to utilise the resources effectively (Owusu-Mintah, 2013).

• Reduction in the cost: The cost of the operations affects the profit of the business. Changes in the technology and environment have affected the prices of goods and services. This increased cost has resulted in a decrease in the profit margin of the business. Novotel can reduce the cost involved in the operations as well as increase the profit margin there is a need to adopt the integration strategies (Improving the hospitality sector, 2012).

• Competitive advantage: with the changing technology and environment the competition is increasing. This has given rise to the need for strategies which help in coping with the competition. Novotel can gain a competitive advantage to enhance the performance of the business. In dealing with the competition there is a need to adopt strategies which help in the better execution of the activities or operations of the business (Cheng-Hua, 2015).

• Monopoly: conversion of two organisations into one reduces the competition in the market and increases the customer base as well as increases the market share of the organisation. This helps in attracting the customers towards the business. Novotel can use this strategy to establish a monopoly and to use the opportunity to grasp this strategy.

• Economies of scale: for the attainment of economies of scale there is a need to reduce the cost of operation and to increase the profit margin. Novotel can gain economies of scale by adopting this technique and enhancing the capabilities of the business.

• Expansion of the area of operation: for the expansion of the business the most suitable alternative is using the strategy of integration. This strategy helps in the expansion of the area of operation. Novotel can expand its business and area of operation by using the strategy of integration (J. Harrington, et al., 2014).
   

Task 3

This section of the report discusses a project which covers the different aspects which need to be considered while conducting the activities or operations of the hospitality industry. A project has been developed or prepared related to the hospitality industry for a better understanding of these aspects. It also discusses the organisational structure to identify the human resource allocation. And this project is focused on the targeted market which is required to be identified to attract them and to offer services according to the requirements of the customers. To understand the different aspects of the hospitality industry, a project has been developed. The project is developed and discusses the development of a plan for opening a new restaurant in the United Kingdom (Sconfienza, 2015).

For projects related to market analysis or business planning, we offer professional assignment help, guiding you through the process of research and project development, ensuring all aspects are well-covered.

3.1 Develop a rationale for a project, clearly justifying decisions linked to the target market
 

• Development of idea: for establishing a business there is a need to develop an idea for the business. For this project, the idea is being developed for the opening of a new restaurant in the United Kingdom. The reason behind the generation of this idea is the increasing demand for quality food by the customers in the United Kingdom. There is an increasing trend in the industry to provide a wide range of dishes which are from different places. This trend helps attract customers as people are fond of food. The main issue which needs to be considered is the increasing competition in the market. Various restaurants provide quality services to the customers in United Kingdom. The main aspect which is considered is to offer quality services to the customers at affordable prices to attract customers. This has been considered as the starting point and further expansion will be planned after effectively setting the restaurant in the market. The idea of the business is generated in this stage of the project where the product or service which will be offered to the customers will be decided (Watson, et. al., 2015).

• Market survey: The most important stage for the development of a plan is to conduct a market survey. The market survey helps in the identification of the various aspects present in the market which can create an impact on the idea of the project or other activities of the project. In this stage of the project, information is collected from the people to analyse the requirements of people and develop the business based on their requirements. These requirements help in estimating the demands of the people. The market survey is conducted with the help of interviews and questionnaires from the tourists visiting the United Kingdom and from the local people of the United Kingdom. The main focus of the market survey is on the analysis of the demand of the people to develop the business according to the demands of the customers.

• Targeted market: the targeted market refers to the people to whom products and services will be offered by the business to satisfy their expectations or demands. These targeted markets help in the evaluation of the market conditions and identification of the people to whom services or products will be offered. The targeted market for this project is the tourists coming to the United Kingdom and the local people who are fond of food (Seilov, 2015).

• Targeting the location: There is a need to identify the location where the services and products will be offered to the customers to meet their requirements. These locations help in the establishment of the business in the market in a better manner. For this project, the targeted locations are famous destinations in the United Kingdom which helps in promoting the restaurant as well as attracting customers towards the business. There is a need to evaluate the location after considering the supply of the required products and services to the business effectively. The location should be decided after the proper evaluation of the geographical conditions of the place which will be selected for the establishment of the business (Thieffry, 2014).

• Size of the business: the size of the business and area of the operation of the business affect the success of the business at large. The size of the business determines the customer base and the size of the targeted population to whom the business will offer the services. For this purpose, the size of the premises of the business will be decided and the locations where the business is about to get established will be decided. Arrangement of the services or facilities in the business also depends upon the size of the business. The larger the size of the business, the larger will be the requirement of the resources or vice-versa.

• Estimation of the investment: the requirement of the funds for the business will be estimated by the estimation of the idea of the business, target market, targeted location of the business, size of the business and requirement of the resources by the business. These aspects need to be considered while estimating the establishment of the business. For the establishment of the restaurant, various aspects will be considered which will help in providing the idea of the funds required by the business (Thieffry, 2014).

• Documentation: for the implementation of the project there is a need to collect licenses for the execution of the project. This aspect of the project will help in the attainment of the documents required for the opening of the restaurants. There is a need to comply with the requirements of the law to avoid the legal consequences which may arise due to non-compliance with the laws. For this project, there is a need to obtain a food license to operate the activities of the restaurant (Seilov, 2015).
   

3.2 Develop a plan for a hospitality business which includes the operational requirements of the business’ organisational structure in relation to human resource allocation

The most important aspect of the hospitality industry is the ambience and culture of the organisation. These aspects help in attracting customers and creating an image in the minds of the customers. So it is important to provide an attractive design to the interior of the hotel. These designs and ambience of the hotel are decided by the identification of the targeted market to form an idea of the design. The main focus is on the design of the interior according to the customers of the hotel. Most of the customers get attracted towards the hotel with the help of the interior of the hotel, with the help of the services offered by the hotel and with the help of the behaviour of the staff of the hotel towards the customers. For providing quality services to the customers there is a need to provide training to the employees of the organisation as their attitude towards the customers determines the future scope of the business. To retain existing customers and attract new customers, there is a need to offer services which match the expectations and requirements of the customers of the hotels. The next aspect which needs to be considered by the hotel is to decide how the activities or operations of the business will be carried out (Seilov, 2015). There is a need to clearly define the roles and responsibilities of every employee to ensure the execution of the activities or operations of the hotel in an effective manner. The employees need to be well-trained and guided to provide them with an idea of how guests should be treated. For the identification of the requirements of human resources, there is a need to properly evaluate the requirement to estimate the number of employees required for the execution of the activities or operations of the hotel. For the promotion of the hotel, there is a need to promote it with the help of the mediums of mass media which includes television, radio, newspapers and pamphlets. Promoting the hotel over the Internet is one of the cheapest as well as effective methods for reaching a large number of customers. Discounts and offers need to be offered by the hotel to attract customers (Tuna, et. al., 2011).

We can help you develop detailed business plans for the hospitality industry, providing expertise in structuring operations and human resource management. Our assignment help services are perfect for students working on similar topics.
 

Conclusion

This essay on hospitality assignment discusses the various aspects related to the hospitality industry and tour and travel industry. This report covers the impact of the hospitality industry on the development of the tour and travel industry. It also provides knowledge about the role of the hospitality industry in the development of the tour and travel industry. It also discusses the integration and the types of integration which help in the expansion of the business. A project has been prepared which includes various stages which are required to be prepared by an organisation to develop or establish a new business.

For students working on assignments or projects related to business integration and hospitality industry strategies, Locus Assignments provides comprehensive support. Our expert team can guide you through each stage, ensuring high-quality academic work tailored to your needs.

If you’re looking for help with your assignments or projects, don’t hesitate to reach out today for expert guidance and customised solutions to achieve your academic goals.
 

References

"How has the use of technology in the US hospitality industry affected human resource practices and guest satisfaction levels in the industry?", 2010, Worldwide Hospitality and Tourism Themes, vol. 2, no. 1.
"Improving the hospitality sector", 2012, Human Resource Management International Digest, vol. 20, no. 3, pp. 6-8.
Cheng-Hua, T. 2015, "Organizational Strategy toward Core Competency Workforce in Hospitality Industry",International Review of Management and Business Research, vol. 4, no. 2, pp. 469.
Claveria, O., Monte, E. & Torra, S. 2015, "A new forecasting approach for the hospitality industry: 1",International Journal of Contemporary Hospitality Management, vol. 27, no. 7, pp. 1520.
DiPietro, R.B. & Wang, Y.(. 2010, "Key issues for ICT applications: impacts and implications for hospitality operations", Worldwide Hospitality and Tourism Themes,vol. 2, no. 1, pp. 49-67.
Eid, R. 2015, "Integrating Muslim Customer Perceived Value, Satisfaction, Loyalty and Retention in the Tourism Industry: An empirical study", International Journal of Tourism Research, vol. 17, no. 3, pp. 249-260.