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This unit 12 essay on hospitality assignment has been prepared over the topic Hospitality Provision in Travel & Tourism, so as to analyse and evaluate the various aspects related to hospitality provisions in travel and tourism industry. This report discusses the role of hospitality industry in tours and travel industry. Both these industries are interlinked with each other. Analysis has been done over the implications of integration in hospitality industry and discussion has been made over the manner in which integration affects the hospitality business. A rationale will be developed for the hospitality business so as to open a new organisation in the hospitality industry. Tour and travel is one of the most important sources of income for every organisation. Hospitality industry renders accommodation services, food and beverages and pick and drop services to the customers so as to enhance the experience of the customers. With the changing environment technology is changing and the services offered by hospitality industry are also changing. This essay on hospitality assignment will help in providing knowledge of these aspects in a better manner.
This section of the report discusses the relationship between the hospitality and travel and tourism business so as to identify the interdependence of these industries on each other. For this purpose a hotel chain of London, United Kingdom has been selected named as “Novotel”. Novotel is having around 400 hotels and resorts in 60 countries of the world.
Hospitality industry and tour and travel industries are most important sources of income for a country. Both the industries are dependent on each other as tour and travel industry is linked with the hotel industry (Franco, et. al., 2013). Hospitality industry provides Accommodation, food and beverages, restaurants, nightclubs, contract food service providers, pubs and bars, membership clubs, events, hospitality services.Pick and drop services and various other services to the people who are travelling from one place to another. All these services are the sum total of hospitality industry and its activities. These services satisfy the needs of the customers while travelling. Tour and travel industry provides travelling services to the customers so as to make their tours comfortable. Hospitality services and tour and travel services together provides a comfortable and memorable experience to the customers.Hospitality industry plays a vital role in the execution of the operations of Tour and travel industry. During travel period the most important concern of the travellers is about the stay facilities and food facilities. These services are required so as to provide services of tour and travel (McKercher, et. al., 2014). Hospitality services are targeted towards providing quality services to the customers who are travelling so as to ensure the quality of the experience they are deriving from the consumption of the goods and services. Hospitality services are not limited to the accommodation facilities, meals and pick and drop services but it also includes providing a safe and healthy environment to the customers. The main focus of hospitality industry is to maintain the hygienic environment at the place customers or visitors are staying. The main aspect which a visitor keeps its focus is the quality of the services and the behaviour of the service providers towards them. Hospitality industry offers wide range of services which helps in satisfying the customers so as to provide a better feeling and stress free tour (Eid, 2015).Hospitality industry offers various services at different prices according to the requirement of the different customers as income level of people differs. Tour and travel industry provides travel services, tourism services, accommodation services, transportation services, visitor attractions and conferences and events. These services are the sum total of the tour and travel industry and its various operations.Hospitality industry provides services to the different types of tour and travel (Eid, 2015). These types of tour and travel can be conferences and exhibitions, visitor attractions, theme parks, aviation and business travel. The requirement of these types of tour and travel differs and hospitality industry focuses on meeting these different requirements. Tourism sector is incomplete without hospitality industry as all the services of tour and travel industry are dependent on the services provided by hospitality industry. These services are offered by the staff or employees, which need to be provided proper training and guidance so as to enhance the quality of the services and experience derived by the customers from both the industries. Hotel Novotel is operating its hotel in various countries so as to provide its customers quality services and to attract more and more customers for expanding the customer base. It is located in UK, Russia, Canada, Lithuania, Poland, Romania, Hungary and many more countries. The choice of the hotel is based on the services offered and suggested by the other tourists or staff of the hotel. Novotel hotel offers various services to its customers which fulfils their needs and focuses on maximising the satisfaction level of the customers (McKercher, et. al., 2014). Various employees are involved in the execution of the activities of the hotel as there is a need to focus over the need of every customer. It is very difficult for the hospitality industry and tour and travel industry to meet the requirements and expectations of every customer as the expectations of every customer is different from each other. Novotel hotel offers the following services and products to its customers.
Both these industries have direct impact over each other. Increase in the number of tourists in tour and travel industry results in increase in the number of customers in the hospitality industry. For the expansion of one industry there is a need to provide quality services by both the industries. Novotel is making efforts to attract customers by offering wide range of hospitality services to them so as to enhance their experience. All these services are provided to the tourists who are travelling at different places for different purposes. When a customer gets personal attention it feels satisfied and valued. This results in expanding the customer base of the business. Novotel focuses on every customer and over its expectations so as to provide good impression of the hotel as well as of the place. It also takes care of every aspect of the services which can create an impact over the satisfaction level of the customers (Eid, 2015).
In this task of the report discussion will be made over the integration in hospitality industry and its impact over the hospitality industry. Integration affects the operations of the hotels as well as of the industry. It also provides knowledge of the different types of integration which can be used by the hospitality industry so as to expand the business and to provide better services to the customers. It can be an effective measure for the expansion of the area of operation of the business. This report will help in identification of the implications of the integration over the hospitality industry (DiPietro, et. al., 2010).
The process of integration has been used by the industries for the purpose of expansion of the business or for the purpose of reducing the operating cost for attaining economies of scale. Various organisations use this technique for the purpose of better execution of the functions of the business. The main motive of using integration is to reduce the cost so as achieve maximum benefits. It reduces the dependency of the organisation over others so as to conduct the activities of the business in a better manner. There are two types of integration used by the organisations. These are vertical integration and horizontal integration. Vertical organisation can be understood as the integration when a business purchases or buys the suppliers or other companies in the distribution in which it is dealing (Tsang, 2011). The main purpose of using this type of integration is to reduce the cost involved in the activities of the business and to increase the self-dependency. This technique helps in increasing the profit margin of the business by controlling the operating cost. Hotel Hyatt has purchased Braniff Airlines so as to provide airlines services to its customers. Hospitality industry uses vertical integration strategies so as to enhance the services provided to the customer. Hyatt has used this strategy for the purpose of maximisation of the benefits and to reduce the operating cost of the hotel. Another type of integration is horizontal integration which can be understood as a merger of two organisations into one so as to form a larger organisation. This is done so as to attain the common objectives of both the organisations (Claveria, et. al., 2015). The outcome of using this strategy is expansion of the customer base and attracting new customers. Horizontal integration provides the resources of both the organisations which help in attaining the targets. It provides funds which helps in reducing the burden of the organisations. It contributes towards the better attainment of the goals of both the organisations. TUI and first choice are the tour and travel companies which have gone for horizontal integration so as to expand the area of operation of the business as well as to attain the objectives by using the resources of each other and to expand the customer base. TUI and first choice have benefited from this integration as it has enabled it to cover a wider market (DiPietro, et. al., 2010). Novotel can use these types of integration for the expansion of the areas of operation as well as for gaining benefits from the synergy benefits. Novotel can reduce its operational cost and maximise its profit. These types of integration can help Novotel to get self-dependent so as to fulfil its own requirements without depending on others. Novotel need to adopt these strategies for better utilisation of the resources available with it. These are the strategies which are adopted by the organisations so as to expand their area of operation and to perform the activities in an effective manner. Novotel can go for integration so as to identify the future scope so as to grow and to cover the market and for the increase in the value of the share in the market. It affects the operations of the business at large by affecting its size, scope, resources and various aspects related to the business (Tsang, 2011).
Integration has benefited the organisation in various ways. Both vertical as well as horizontal integration creates huge impact over the functioning of the organisations. In hospitality industry integration has helped the hotels to attain the objectives in a better manner. It affects the performance of the organisation by improving the quality of the services. These types of integration have affected the hospitality business in numerous ways. These are discussed below:
This section of the report discusses a project which covers the different aspects which need to be considered while conducting the activities or operations of the hospitality industry. A project has been developed or prepared related to the hospitality industry for the better understanding of these aspects. It also discusses the organisational structure so as to identify the human resource allocation. And this project is focused over the targeted market which is required to be identified so as to attract them and to offer services according to the requirements of the customers.For the purpose of understanding of the different aspects of the hospitality industry a project has been developed. The project is developed which discusses the development of a plan for opening a new restaurant in United Kingdom (Sconfienza, 2015).
The most important aspect of hospitality industry is the ambience and culture of the organisation. These aspects help in attracting the customers and creating an image in the mind of the customers. So it is important to provide an attractive design to the interior of the hotel. These designs and ambience of the hotel is decided by the identification of the targeted market so as to form an idea of the design. The main focus is on the design of the interior according to the customers of the hotel. Most of the customers get attracted towards the hotel with the help of the interior of the hotel, with the help of the services offered by the hotel and with the help of the behaviour of the staff of the hotel towards the customers. For providing quality services to the customers there is a need to provide training to the employees of the organisation as their attitude towards the customers determines the future scope of the business. For the purpose of retaining the existing customers andfor attracting the new customers, there is a need to offer the services which matches with the expectations and requirements of the customers by the hotels.And the next aspect which needs to be considered by the hotel is to decide the manner in which the activities or operations of the business will be carried out (Seilov, 2015). There is a need to clearly define the roles and responsibilities of every employee so as to ensure the execution of the activities or operations of the hotel in an effective manner. The employees need to be well trained and guided so as to provide them an idea of the manner in which guest should be treated. For the identification of the requirements of the human resource there is a need to properly evaluate the requirement so as to estimate the number of employees required for the execution of the activities or operations of the hotel. For the purpose of promotion of the hotel there is a need to promote it with the help of the mediums of mass media which includes television, radio, newspapers and pamphlets. And promoting the hotel over the internet, which is one of the cheapest as well as effective methods for reaching the large number of customers. Discount and offers need to be offered by the hotel to attract the customers (Tuna, et. al., 2011).
This essay on hospitality assignment discusses the various aspects related to the hospitality industry and tour and travel industry. This report covers the impact of hospitality industry in the development of the tour and travel industry. It also provides knowledge about the role of the hospitality industry in the development of the tour and travel industry. It also discusses the integration and the types of integration which helps in the expansion of the business. a project has been prepared which includes various stages which are required to be prepared by an organisation to develop or establish a new business.
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