Delivery in day(s): 5
Diploma in Travel and Tourism
Unit Number and Title
Unit 14 Tours and Travel Industry
Tours and travel industry is a very important part in today’s growing environment where several complex set of activities are performed. This industry has been grown very drastically with a view to provide an integrated approach to tours and travel industry. Most of the population resides at several places are very enthusiastic to manage their time accordingly in their visits and various tours all over the world. Tours and travel industry are the key component that makes efforts to make clients visit perfect and satisfactory as per their expectation. Throughout the time we have been seeing the consistent ramification in activities of tours and travel industry. This business is not only limited with tours and travel services but with the growing demand or in context with expectation of clients form tours and travel industry it has managed to undertake other ancillary services such as accommodation services, spa services.
In order to analyse the current and recent trends of the tours and travel industry there is need to make bifurcation of different tours operators who are making consistent efforts in developing tours operator’s services. The tours operating sectors is very imperative in tourism industry. In the past era tours travel industry were limited to only providing travel services but due to emergence of drastic demand of clients and sophistication in the technology this business has covered several services and products. This has increased continued role and influence of tours and travel industry on the clients’ increasing demand. There are several tours operators who have emerged with the increasing demands of client from tours and travel industry (Anonymous, 2011).
There are several stages involved while creating a holiday’s package for the clients as per their choice of action.
Tours and travel operators has been increasing their working style and providing best course of actions in order to satisfy different clients needs and demand in this fast moving clients origins market. There are different types of Tours and travel operators such as airline booking centres, vendors and suppliers, tours agents, inbound operators, outbound operators and further more. It is a clear fact that in order to satisfy the clients’ increasing needs and demand Tours and travel operators has to enter into several contracts with many vendors and hotels (Ge, et. Al., 2014).
Fixed contracts: These are the contracts in which various fixed contract are taken into consideration by the tours and travel operators with certain vendors and hotel. This type of contract is done with a view to provide a certain benefits to clients as per their choices. In addition to this contract is undertaken by the tours and travel operators so that at any time clients could be provided the services they ask for.
Characteristics of this type of contract
Sale only contract: In this type of contract there is various seasonal contracts are made with vendors as per the demand of the situation and clients demands. In addition to this there is understood that these contracts are the random contracts which are made spontaneously with a view to increase clients joy experiences.
Both contracts are the equally important to the tours and travel operators. In order to make consistent approach with vendors and hotels operators makes fixed contract and offer high level of discounts. On the other hand sale only contract is related with specific requirement of the clients and the tours and travel operators enters into sale only contract with other suppliers so that client’s experiences and their satisfaction could be increased(WIZSPK, et. Al., 2013)
In the given scenario Chinese student desire to make computation of the cost involved in their tours packages. Travel and tours operator St. Michelle hotel has come up with an effective holiday packagesthat one room at cost 60 euro that could be shared by two persons and supplement for BB is10 Euros per person/per night (Valeri, 2015).
Computation of cost
Two persons in one room = 60 euro
If number increases then 10 euro extra will be charged for each individual
So 20 Student could books 10 rooms at 54 euro for 5 days = 2700
Rest 5 student will pay 12 euro each for five days = 300
Transportation cost for the coach £ 5400
Additional vehicle required in Paris to roam around £ 900.
Total cost of the rooms
Transportation cost = 1000 euro
3000Euro equal to 3600(3000*1.20)
Vehicle hire in Paris cost
Add 20 % profit margin
Total price of holiday packages
Individual cost of holiday packages would be
Tours and travel industry has been coupled with ramification of several activities and provides utmost care and due diligence in handling clients needs and demand throughout the time. In order to make compete level of disclosures to clients about the tours and related activities Tours and travel operators come up with design brochures.
Brochures- It is a document containing all the related information which is required to be observed by clients while undertaking tours plans. Ideally this is used by Tours and travel operators for increasing.This technique is used by several business men in order to make their marketing mix effective. Brochures are the document which can be distributed offline and online as well to clients so that they could have the real advantage of all the planning of the tour packages. Now a day’s there are several methods such as digitalised brochures and other key document are offered in order to grab the attention of more clients (Huang, et. Al., 2015).
There are several steps involved in developing an effective brochure.
Throughout the time we have been observing the consistent changes in the working style of tours and travel operators. This level of changes could be described with the changes occurred in preparation of brochures. In the past era or in the last recent time there was seen that many tours and travel operators use to prepare their brochures in traditional styles. Tradition printed brochures are the classical approach for making effective communication with clients in the market. This printed brochure contains all the required information which is needed by the clients before electing any tours packages. Printed brochures are the traditional brochure forms which are not effective in context with today’s global demand. The new technologies and developed upgraded brochures have taken new paths to satisfy clients demand regard with the needed information. Several tours and travel operators are making changes in their research and development department by coming up with effective brochures such as
Now a day tours and travel operators are coming up with exiting E- brochures designed in attracting styles so that more clients could be attracted towards the packages offered. These types of brochures are less costly and can be easily distributed with less time consuming process. In addition to this several tours and travel operators use this method for preparing and issuing brochures to potential clients all over the world. It is also observed that tours and travel operators running their business globally are coming with agents linked brochures and online packages so that not only local clients but also other global clients at large. With the increasing complexity of working channels of tours and travel operators there is also seen emergence of agents and other intermediaries who come up with attractive offers on the behalf of organization before clients and make effective communication regard with the complete level of information of the tour packages. Therefore it could be said that traditional approach of prep rearing brochures on paper and distribute to each and every clients is very cumbersome and expensive process. On the other hand there are several options such as e- brochures, Agents, coupons, online packages offering and further more. The best suitable options which could be used in place of traditional costly brochures are E- brochures. If torus and travel operators use these e- brochures then they will be able to grab more market share and increase the demand.
Holiday packages- These are the packages which are prepared for the different clients for their different visits in context with their budget, choice of action and their desire to visit different set of palaces.
Methods- Many times with torus and travel operators in order to make effective strategiessales plans of their holiday packages come up with different methods of selling their prepared holiday packages’ e.g. e- brochures, social media, social pages, audio visual and furthermore(Zhang, et. Al., 2015).
With the growing economics it is observed that people all over the world wants to works as well desire to live a peaceful visiting and exploring new places. Developing of holiday’s packages as per the desired course of action of clients is on the most effective strategy to increase the demand in the market. In order to establish an effective equilibrium between demand and supply torus and travel operators has to come up with the different and effective methods to sell holiday’s packages to clients in the given tours and travel market segment. Preparing brochures as per the traditional approach such as paper based brochure or manual invitation card are past techniques to make clients vigilant about the current offers. But with the ramification of changes and newly developed technology has provided torus and travel operators to use sources like call centres, travel agents helps, developing an effective web page, advertising company in the Google image section and using other social media channel to divulge lucrative offers to potential clients. These tools are not only cost effective but as well it reduces the time to capture clients at large. Therefore in order to increase the demand of the potential client’s torus and travel operators has to use developed technology in its marketing mix and also develop sales team who can make clients convinced with the holiday packages.
The most appropriate method in the given case study will be hard to find as in this case study we have been asked to create effective methods to promote adventure holiday package. Therefore the most effective way to promote the adventure holiday would be made through several ways given as below.
With the help of beyond methods torus and travel operators could easily increase the demands for the adventures holidays packages of the tours operators (Visschedijk, et. Al., 2013).
Strategic decisions- These are the decision which are related with the long terms growth and sustainability of the organization. Normally these decisions are taken by the top management of the organization. Strategic decision making is the pivotal point in developing of business effectively. this decisions are comprised of set of activities such as identification of factors associated with, collection of data, analysing the facts and factors, determination of objective implementation and then end up with the follow up program for better understanding of situations. Tours and travel operators come up with this type of decision when they want to make strategic alliance with other vendors and supplier or want to make changes in existing policies and frameworks. Tours and travel operators have to considers the following steps which are required for the effectiveness of strategic planning (Valeri, 2015).
If tours operators are having effective brand image in the tours and travel industry then there will be high demand of the holiday packages offered by the organization. In addition to this Tours and travel operators has to make effective situational analysis to understand the given market segment. Consideration of Political, Social, Economical, Technological, and environment are the most effective factors in the strategic decision making.
Tactical decisions are those decisions which are of recurring in nature and used in order to implement organizational structure effective ,Tactical decision are taken by the line mangers in different operational plans. Tours and travel operators have to make different decisions at different points of time for the smooth functions of business. Tactical decisions of Tours and travel operators are related with handling clients required product create holiday plans, and making arrangement of services to be offered to clients. In other words tactical decisions are related with day to day activities which eventually end up with accomplishment of ultimate goals and objectives.
Factors that could be taken into consideration while taking tactical decisions by tours and travel operators
Tactical decision that could be taken by selected tours operators in different situation are described below.
The Ultimate travel Company
It focus on maintain employees and as per the supply of holiday packages required in given market segment.
It focuses on taking initiative in using technologies to increase the efficiency of tours packages.
Decision taking authority
Employees take their own decision as per their own experience.
Only line managers take tactical decisions then orders will be passed to employees.
All the tactical decisions in this organization are of recurring in nature and rare changes are made by top management in its operational activities.
Tactical decisions are changed as per the change in the demand of the clients.
With the consistent growth and increasing demand of the clients has made tours and travel business a growing industry in terms of earning either high amount of profit or providing set of services as per the demand of the clients in the given market. Now it could be said that tours and travel operators have to make consistent effective holiday packages in order to grab more market share.
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