Delivery in day(s): 5
Diploma in Travel and Tourism
Unit Number and Title
Tour Operations Management - Thomas Cook
Travel and Tourism industry is growing rapidly and render effective support to the country’s economy. They are considered as major contributor in economic funds and due to this they get adequate level of support from their respective government. Thomas cook group is a travel agency founded in 2007 by the merger of Thomas cook AG and my travel group plc. Headquarters of the company are in Peterborough, Cambridge shire, England. They provide tour packages glllobally. Now in this tour operations management assignment thomas cook we will discuss about tour operators, industries within the tour and travel sector, stages adopted by a company to build theeeir holiday packages involving effects of recent trends on the tourism industry and about the distribution method of packages by brochures, direct sell, by telephone.
There are two methods followed by the tour operators for contracting different components and these methods are fixed contracts and sale only contracts. In tour packages there are differnet kind of services are included such as transportation, accomodation and others in order to facilitate their customers (Mak, 2011). Thomas Cook and Flight centers are two tour operators get considered in order to describe the two differnet methods of contracting and these two differnet methods are discussed below such as:
Calculation is made in the below statement such as:
Total price of package
The above table is prepared in order to calcualte the price of the toru package which will be rendered to the group. There is cost variance in the package as cost get calcualted on two different basis such as copule and individuals. All fairs or costs get charged on the basis of these two segments. The final price for the couple package is £351 on the other hand price of package for individual is £219.60 (Šaric, et. al. 2012).
Brochure is just a way to convey the information and knowledge about tourism and holiday packages that are conducted by the Thomas cook group. Brochures saves the time of customers. Main aim of the brochures is to give all the compulsory information and important detail regarding packages in one form which include: places of visit, food, lodge and payment methods etc. All the additional facilities must be included in the brochures. Catchy headlines must be included.Thomas cook group designed a brochure in such a way that is written in a very simple language and easily understandable by their targeted population (Tsaur & Lin, 2014).
There are few planning decisions in order to design the brochure such as:
Traditional broucher’s were effective enough in order to convey the information in adequate manner. But as the time passes and advancement in technology there are effective alternatives are avaialble for the traditional brochures. The most effective alternative of traditional brochuer is E-brochure (Jin, et. al. 2012). The online brochure or e-brochure is designed over online portal and it helps in targeting huge market share as compare to the traditional brochure and with this effect it become beneficial for the Thomas Cook. The another benfit is that e-brochure is cost effective as there is no such cost involved in the form of printing, material and other. The cost incurred over e- brochure for its development and designing is much lower as compare to the traditional brochure. Virtual medium or e-brochure put an effective impact over the tourists and helps in attracting large number of tourists towards them (Wong, 2013).
Thomas Cook become much effective in order to convey their information to a larger population in an effective manner and it helps in increasing their sales as different tourists from differnet countries make puchases of their tour packages with the help of e-brochures. There are also few more alternatives such as video brochures, audio brochures and many more in order to attract number of tourists towards their business. In order to promote their packages they make use of social media such as Face-book, twitter, etc. where they can post their e-brochure. With the help of these sources they become able to target huge popualtion in order to convey their information (Hsu & Lin, 2014).
Earlier the mode of distribution is physical mailing as tour operators mail their brochures to their respective customers in order to make them aware about their packages. But as the time passes and adequate advancement in technology the way of preparing or designing and distribution of brochures get changed in effective manner. Now-a-days Thomas Cook make use of online techniques in order to develop their brochures and also distribute them with the use of technology such as they share their brochure over social sites, e-mail them to their respective customers and many more (Vogt & Schaefer, 2012).
In order to sale out their packages they make use of online marketing, direct sales, telephonic sales, sales with the help of call centres, etc. With the use of technology they make sales through differnet modes and become much capable in order to attract large number of customers or tourists. Thomas Cook make use of e-mail as an marketing tool in order to sold out their packages along with this they make adequate sales of their tour packages with the use of telephonic calls. With the avialbility of the technology they become capable enough in order to target large number of population and make adequate sales in order to increase their market share (Leon & Sura, 2013).
For Thomas Cook in order to sell holiday packages they need to folllow online as well as offline methods as both plays a vital role in their growth.
Tour operator system make inclusion of the flexibility which help them in earning effective profit for their business purpose. Tour operator requires large numbe rof strategies and decisions in their daily routinly system. Their strategic plans make inclusion of their price efficiency, competitve strategy and targeting specific customer base (Yancura, 2010). There is adequate need of strategic planning for tour operators as it helps in deciding future goals of the business organisation. there are various elements get included under it such as:
The decisions which can be taken by the Thomas Cook in order to run their routinely business activiites which are also related to the designing as well as sale of tour packages get considered as tactical decisions. These decisions helps the Thomas Cook for smooth business functionality. They render adequate level of serivces to their custoemr and build effective relaiton with them helps in enhancing their customer-relationship (Erfani, et. al. 2015). For Thomas Cook it become very important to build various tie-ups in order to enhance their services and increase the level of customer satisfaction. In order to enhance relationship with service providers they need to share customer’s feedback and also arrange adqeuate number of meeting with them in order to solve the consequences. They need to resolve the issues such as pricing issues and other issues so that they render adequate level of services to their customers (McCole & Vogt, 2011).
For Thomas Cook it become effective in order to consider the consumer experience so that they make adequate evalaution of their serivces rendered. For this purpose they gather the customer feedback related to their services rendered as it helps in evaluating the level of their satisfactions. With the help of feedback they become effective enough in order to identify the problems or areas of imporvements in order to imporve their services. With the use of it they identify the problematic areas and try to mitigate them in short span of time so that others can’t face this (McCole & Vogt, 2011).
Above discussion is made in context to various topic and now it is concluded that Whole discussion is made over the Thomas Cook (tour operator agency). With the change in time and advancement in technology there are adequate imporvements taken place in tour operations. Thomas Cook make use of differnet and innovative techniques in order to design and promote their borchures and target huge market share. The pricing strategy plays a vital role in order to attain profits as it get set by evluating the different market segments and different customers to attract number of tourists over their tour packages.
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