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Aviva is the insurance company providing the security of certain amount to the people against their life, assets – recognized as life and general Insurance. It has exact goal for the company to expand the business for generating more revenues and profits. Management of the company does proper planning to achieve the goals. To make it possible the company has to go for various planning procedures and examine the internal and external environment of the company.
Headquarter in London
Being influenced by the worldwide recession, Aviva supposes it is fundamental to keep up preparing plan and to make the best utilization of this affliction; they concentrate on filling limit holes as far as information, abilities and practices.
Strategic plans are formulate by the organizations management in achieving it long term and short term goals by keeping in mind about the external and internal environment that may impact on the business activities.
These are the factors those are considered by AVIVA for formulating the strategic plan.
AVIVA follows Ansoff’s matrix for their strategy planning-
Evaluation ofbusiness strategy plan means to examine the effectiveness of the planning done by the Aviva. It considers the main few points to evaluate.
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