Delivery in day(s): 5
Small business enterprise is the privately owned organization and managed by the sole proprietorship that have few employees or less year revenue. Management of the small business enterprise has less area of business serve to few clients in a day. The Ledbury is a restaurant that is located on Ledbury road, Notting Hill London, England. The current employees in this restaurant are less than 50 and it has capacity to serve less 60 clients. The restaurant has been featured as top 50 restaurants in London. The current identifies the scenario of the small business enterprise, generate the profile of the selected business and identify its strength and weakness. The Unit 33 Small Business Enterprise Ledbury Assignment carries out the analysis of The Ledbury using comparative measures of performance and gives justification to overcome the identified weakness in the organization. It analyzes the existing performance that maintained the strength and justifies the new areas under which the business may be expanded. The report prepares the assessment of existing business objective and plan and review the business law plans to implement the appropriate the changes. The study identifies the impact of the proposed changes on the business and its personnel and plans the changes that managed the business. The report monitors the improvements in the performance of the business in the given timescale.
Organization Background: The Ledbury is the small restaurant that serve quality food the local people in London always try to improve the services. This organization has been awarded as the top 50 food restaurant in the London it is the strength of the organization that made the business unique form the competitors. It is the best example among the small business that gets high growth at the lower level by serving the quality products.
Description about “The Ledbury”: The Ledbury is a food restaurant that is located in the London and tries to serve quality food to the clients. It holds two stars that reflect that it comes under top 50 restaurants in UK. The organization was started in the year 2005 by Brett Graham and organization has the capacity to serve 55 clients at the one time (Gupta, 2013). To serve quality food is the main motive of the organization and always identify the need of the clients in order to retain them.
“PEST analysis of The Ledbury”
In the year 2014 one of the top ten restaurant that help the business to gain the more profits for the past years. It also increases the brand image of the organization in the particular city. It is also voted the best restaurant in London by various rating agencies and also awarded for the quality food provider in the city and it is the most consumer preferred brand of the London. The gross profit of the organization also rose after receiving this kind of awards but the taste of the food is same. The profits of the organization rose for the past 11 years and it shows positive impact on the goodwill of the organization.
Advantages and disadvantages of growth and profit
Increment in the profit margin may assist the organization to serve quality food to the clients. The financial analysis facilitates the business to identify the current financial status of the organization. This kind of analysis assists the business to boast up the performance of the organization and maintain the flow of services (Ahi and Searcy, 2013). In comparison of 2014 organization earn more revenue in 2015 that shows that technological up gradation help the business to promote the products in the market.
On contrary, if organization is not able to gain the appropriate profit that is very rigid for the business to sustain in the market. It also affects the productivity of the organization and reduces the quality of food in the market. The continuous loss affects the growth of the business and this may be the reason of windup. In case of The Ledbury does not face such kind of situation.
After commencing the analysis of The Ledbury it has been concluded that different type of weakness have been identified by the business in the current situation to carry out the business.
High competition in the market: Due to high competition in the market it is tough for the business to retain in the market. The area of working is very limited in the London and management wants to expand the business. To beat the competition management has to serve low rate food to the clients give various offers to the customers to increase the customer base. The Ledbury has to add variety in the food to attract new clients in the organization.
Raise the productivity: Organization has to increase the productivity with the help of various additional services like accommodation services, credit food etc (Doherty.et.al.2015). This kind of facility facilitates the organization to retain the clients and increase the productivity of the organization. Business has to increases the area of working in London thus they are to serve better and easily fulfil the demand of the clients. Organization should adopt the technological equipments thus they are able to promote the business easily and able to increase the area of working.
Investment in R&D: Organization has to identify the taste and preference of the clients in the market. This all can be identified with the research and development in the market. Organization can expand the business with the help of collected data in the market.
Organization can expand the business with the help of various products in the market. The Ledbury has the duty to provide innovative food items to the clients thus they feel that they are getting something in return. Following are the ways under which management can gain the competitive advantage and strengthen the performance:
The Ledbury can adopt various new ways to expand the business in the market and it also help the business to gain the competitive advantage. It has been identified that most important area that management can adopt is the innovative products in the market and also adopt the technology or try to change the area of working. To achieve the organizational goals management operations can adopt various options are as follows:
The main objective of the organization is to satisfy the demand of the clients and increase the revenue of the organization. Another objective of the organization is to identify the taste and preference of the customers in the market. These objectives and plans of the organization are as follows:
Change is the most important aspect for the organization that helps the business to maintain the position in the top 50 restaurants in the market. The present position of the organization is in the top 10 restaurants in the market. It is the policy of the organization in the market that follows the change and meets the demand of the clients in the market. Following steps are followed by the organization to meet the changes:
Table 1 Action plan to implement the changes
Plans to implement changes
Organization will discover the Innovative dishes
The customer service is the main motive of the organization.
To improve the behavior of the employees in the organization.
System to manage
To maintain the variety of the dishes.
To improve the satisfaction level of the clients.
Manager will give training to the employees to bring the change.
Check the quality and taste of the food (Stringer, 2013).
Provide effective services to the clients/
Maintain the employee relation in the organization.
To calculate the demand manager will identify the taste of the dishes.
and customer relation
The mile stone set by the organization is to discover 10 new dishes.
The mile stone to set by the organization to bring greater customer service.
To improve the behavior of the employees day by day.
The new dishes must be sold within a day.
The clients must be satisfied with the services of the employees.
The manager must improve the employee behavior within month.
There are different impacts of the change in the organization that bring the in the organization. Following are the impact of change on The Ledbury that affects the growth of the organization is as follows:
Ledbury is going to build an appropriate team for carrying out their expansion in the local market. This team would be looking after all the necessary aspect that business needs to undergo for carrying out their activities in a most effective manner. Management is going to undertake appropriate research for London market for understanding their behaviour towards the food products services. Another element that can also help on the ground of managing the change is related to the implementation of change management models. Adherence to these models and mentioned stages could be beneficial at very large scale. Ledbury can use Kotter’s change management, Lewin’s model etc. The output of the research would be helpful for identifying the needs and wants of the consumers in a most appropriate manner. Further, in order to plan the activities of managing the expansion of food services appropriate supplier would be looked after by business who is able to deliver appropriate fresh products to the business at reasonable margins, so that business sis able to make profits out of this expansion.
Ledbury is small business organization that is having potential to grow as the quality food and beverages restaurant which could be transform by using the activities proposed through the plan. These aspects will be undertaken in an appropriate manner for achieving the goals of the enterprise (Fleisher and Bensoussan, 2015). This kind of approach will help to meet the objectives of business and maintain the effectiveness in the operational business that is essential to achieve the objectives. These are certain change management practices those has huge level of positive impact at the change management. Thus proper communication, adequate training and management models must get priority by the cited restaurant.
Table 2 Monitor improvements in the performance of the business over a given timescale
Improvements of performance monitored
Next review date
December to January 2016/ 2017
The current study identifies the brief of the organization and also gives the mission, vision of The Ledbury. Organization has always provided valuable services to their clients and maintain the services to as per the services as per the desire of the clients. The Ledbury provide training to the employee for the better outcome and also try to expand the business by adopting different kind techniques like merger, innovative products etc. It is the duty of the organization to provide quality services to the clients in order to generate the better outcome. The main objective of the organization is customer satisfaction and also identifies the taste and preference of the employees in the organization. Manager of The Ledbury try collect the feedback from the individual employee and try to implement the change as per the feedback of the clients. Manager in the organization has to monitor the change within the given tenure for the better outcome.
Books and Journals
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