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External Merchandising and Its effectiveness to maximize customer volumes
By External Merchandising, we mean the procedure in which the product is promoted for the purpose of attracting majority of the customers with the help of the product presentation in the retail outlets. With the help of merchandising, the sales of the brand increases. External merchandising plays a very important role in attracting a large no of customers and in increasing the sale of the product. (Roger, 2010)
The recommendations for improvement in External merchandising can be:
Using these factors, Hotel can increase its demand within the customers.
The entrance of the hotel should be made attractive so that it catches the interest of the visitor and thus it helps in increasing the volume of the customers.
Merchandising promotes the product and makes it more attractive which results in the increase in customer base and sales. (Sadler, 2003)
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