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In this Unit 14 Tour Operation Management Assignment Taj Tours we will talk about therecent and current trends related to tour and development industry, which can be technology development, tourism marketing and economy of country and so on. New methods also need to be discussed which are related to contracting. In this two methods have been discussed well with examples, which are sale only method and fixed contracting method. Different types of brochures also we will discuss so thatbest option can be choose for thetour and travel operators. Planning decisions also needs to discuss so that best option can be choose.And different decisions like tactical as well as strategic decisions we will also talk about in travel and tourism industry. In this report Taj tours is taken as the example for the tour and travel agency.
In United Kingdom the tour and travel is gaining more and more importance. On the other hand it contributes a significant amount to the economy.Tourism and tours have the gathering of people to visit different places, to spend holidays and that also can be for the pleasure and refreshment.In United Kingdom in GDP it is contributing more than 9 %. Other than this, the recent trends and development in the tourism industry with their effects are depicted below-
The stages and time scale involved in developing the holiday starts with the finding new destinations and ends up with the completion of the tours. This is mainly conducted for the satisfaction of tourists. The certain stages described below-
Finding of new places and destinations- The main purpose of this first stage in developing holiday package is to analyse the factors which are linking with the particular or specific destinations by Taj tours(Picard & Robinson, 2011). In this certain factor also followed like-
For the booking of thetour package two methods have been designed by the differ tour operator, which are named as –
Here two travel operators which have selected for providing two methods areTaj Tours and Hays travel for the comparison of services. The methods are described below-
The project for the 10 days package of Chinese studentsis shown below in the table-
Charges (in pounds)
Hotel charges( 7 rooms have to be booked for the 15 students so calculation will be, 24*7*4*78)
Meal charges ( 10 Euros charged for the BB for 15 students and for 4 nights,
Profit margin 10 % (Given)
Total of selling price
Tour and travel agencies use the brochures as the medium of providing and communicating the knowledge to the service seekers or to the clients of the Taj tours. The brochures of the Taj tour is updated online as well as also available offline in hard copies.The main function of the brochures for the Taj tour are that it acts as the informative provider, it also play as theadverting role and an attractive design of the brochure attracts the service seekers to the travel operator(Balomenou&Garrod, 2014). The brochure of the organisation must be attractive otherwise the purpose won’t get successful.The planning decision making taken for the designing the brochures of Taj tours are depicted below-
In this task we will describe the opportunities for the convenience of the visitors or for the service seekers. The new and innovative brochures of the Taj Tours and Hays travel are designed for pulling the new customers and maintain their old customers for the longer period of time. On the other if we talk about the traditional brochures of these companies they were also attractive and fulfilling their objectives by providing the knowledge of their tour and travel packages to the service seekers. But with the changing era as well as the development of the technology it has become for the tour and travel agencies to move forward with the time rather thensticking with the traditional brochures.In current scenario the E- brochures are getting more prevalent.By designing the E- brochures that can be made available to the vast level and service seekers will take more and more interest to acknowledge about the new offers, which are provided by the Taj Tours and Hays travel. E-brochures also provide thecost reduction facility to the both travel operators because it reduces the cost of printing, paper and labour cost as well(Avraham& Daugherty, 2012). Cost reduction facility can also make the travel operator more effective and it can enjoy the competency over the competitors.Video based brochures also used by the both travel operators to attract the customers and maintain their customer base with the growth rate. Beautiful scenes of the travelling destinations can be seen in the videos that are more attractive. If E-brochures as well as video brochures are designed properly by the Taj Tours andHays travel revenue generation can be increase to vast level that will lead further in the generation of profits. Other than this the video brochures provides the visualisation of destinations and more eye catching, which make high impact on the service seekers and can be understand clearly by the customers or visitors.Major destinations can be highlighted in the video brochures that are very helpful for the service seekers as well as for the travel agencies. Newly launched schemes can be can also be depicted clearly inthe video brochures.Now a day, video quality is also improving with the technology, so video brochures can be very helpful in fulfilling their objective of making new customers for theTaj Tours and Hays Travel. Other than this, the video brochuresare also helpful in withholding the old customers of the tour and travel companies(Vogt & Schaefer, 2012). So by the above discussed points we can say that the E-brochures as well as the video brochures are beneficial for theTaj Tours as well as for the Hays Travel agency.
So many methods can be adopted by theTaj Tours for increasing the sales of holiday package. These methods can be direct selling by thetravel operators, online selling of the holiday package,through telephonic conversation and sales can also be done through call centres.Direct selling in current scenario can be done online rather than door to door selling.Taj Tours can create online brochures and can provide the holiday packages. Customers’intentness can be grabbingby implementing E- brochures andvideo brochures. Video brochures can also be used as the promotion strategy in the Taj Tours. Unlike, using printing methods of brochures video brochures can be adopted by the Taj Tours in attractive way to sell the holiday package(Avraham& Daugherty, 2012). If video brochures don’t get successful in selling the holiday package of Taj Tours, the video brochures can be modified in more attractive and in innovative way whereasin printed brochures or traditional brochures;modification and alteration is not possible and if possible that is much costly for the tour and travel operators. Additionally,E- mail marketing can also be done by the Taj Tours for the selling of the holiday packages. Whole background or entire scenario can be send through the E-mail to the service seekers and they can be invited by the tour and travel agencies. Now a day, external agencies are also used for the promotion in each sector so by the adoption of this Taj Tour can also increase its sell of holiday Package.Taj Tours can use these methods as a mix strategy for the increasing revenue as well as the profits of the organisation(Balomenou&Garrod, 2014).Other than this these methods can be used as the direct marketing or direct promotion for the travel and tour agencies.
In tour and travel industry so many strategic decisions are taken by thetour and travel operators for the smooth running of the business. Generally strategic decisions are concerned with the overall aspects in which the business is running. Strategic decisions in the tour and travel industry deals with the wide range of activities and also involve the risk element.On the other hand for the successful of selling of tour packages strategic decisions play a vital role. And these consist of the direction in which tour and travel agency is moving. Strategic plans which are made by the tour and travel operators are including designing as well as developing the brochures,estimating the cost and price fixation as well, identifying customer satisfaction and analysing the distribution of channel(Evans, et. al., 2012). Strategic planning in tour and travel are discussed below-
Tactical decisions are taken by the organisation for the smooth running of the company. Tactical decisions are helpful in increasing the revenue and sales, perpetual improvement in the organisation etc. Tactical decisions are taken by the management of Taj Tours keeping in mind the big picture.Tactical decisions are implemented in the Taj Tours for achieving the strategic goals.Tactical decisions are directed towards for the development of structuring and workflow of the Taj Tours(Sims, 2010).These tactical decisions can also include the negotiations with the hotel manager for providing the accommodation facility to their service seekers as well as the negotiation with transportation agency that can be buses and air carriers(Gursoy, et. al., 2015).Tactical decisions are generally taken by the lower level managers rather than the top level managers. Other than this the tactical decisions can be tie-up with the other service providers. For this the personal meetings can be held for the best price selection and quality services, which are provided to the service seekers by the Taj Tours. Analysis of service seeker’ssatisfaction is also a tactical decision.This is done to acknowledge the experience of the customer and it is also helpful in customer retention. This practice can be done by taking the feedback from the visitors. Other negligible issues can be removed from the system. The management of the Taj Tours have to take decisions regarding that how to take feedback from the customers, whether it can be taken from the telephonic conversationor by drafting thequestionnaire.This also comes under the tactical decisions.Internet survey can also be conducted to understand the views of the service seekers and visitors. So all these discussed operational activities which are essential for the running of the business comes under the tactical decisions.
In the above presented Unit 14 Tour Operation Management Assignment Taj Tours we talked about the recent trends which are prevalent in current scenario. That may include expansion of transportation modes, technological factors and tourism marketing and so on. After that we discussed the various aspects related to the stages which are involved in the preparation of holiday package. This section includefinding of different new places, tour development,costing of tour package andpost tour management techniques and so on. Then different methods of contracting discussed with the suitable examples that involvethe sale only method and fixed contract method.Planning decisions also discussed related with the designing the brochures.Then thesuitability of traditional alternativesfor the traditional brochures is also described well.Methods of distribution of holiday package are also presented in the above report.Additionally, the strategic decisions and tactical decisions which are made by the tour and travel operators also described which are helpful for the daily operations of the organisation.
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Unit 14 Tour Operation Management Assignment Taj Tours we will talk about therecent and current trends related to tour and development industry, which can be technology development, tourism marketing and economy of country and so on, We are posting units solutions so scholars can explore the ourAssignment Help in UK and get review the quality of our work.