Delivery in day(s): 5
Diploma in Travel and Tourism
Unit Number and Title
Unit 14 Tour Operation Management
This paper is intended to discuss about different tour operators, and their services to the public so the growth of the tourism sector can be understand. Hospitality means providing services to the interested visitors with consistent quality as well as excellence by maintaining the profitability at every level of the tourism. The main tasks of any tour operator are to arrange tour for several interested people by providing them diverse range of facilities along with the main services. In order to get diverse range of service package, customers do not have to go to different service providers because in the recent times one tour provider can offer diverse range of services. Different common auxiliary services that are provided by different tour operators are transportation facilities, food and beverages facilities and retail facilities. All of those tour packages are well acceptedby the customers because it saves their time as well as money. Through this tour packages customers can get all of the facilities at one single place.This tour operation management assignment section describes the tour operation management of Air tours.
Tourism industry becomes one of the fastest growing sectors that become oneof the effective economicdriversin order to develop differentcountries in the UK. Itis seen from a current statistics that the current growth in the UK tourism sector is 4% that achieve better growth than other sectors. There are several current and recent developments and trends in the tourism sector are:
For designing a good tour package, it is important to provide an effective focus on the target customers. In order to design an attractive tour package, it is important that Airtours must evaluate their tour package by involvingplace analysis, research related activities, understanding the need of the customers and negotiation with the service providers (Bastakiset al.2014). In order to develop tour from London to France, it would take 1-yeartime. Key activities regarding planning are as follows:
There are mainly two methods, which are widely adapted by the tour operators while designing the design packages for tour, which are fixed contract and sales only contract. Those two methods of contracting will be discussed under the tour operators Flight Centre and Airtour.
In this present case, the agency of the learner provides a holiday package to the 45 Chinesestudents to a tour from London to Paris. In this tour, 54 euros are required for the twin room that 2adults can share. Price for the 50-seater luxury coach that includes two drivers, all road, fuel and ferry taxes is £5400. Supplement for the BB is around 12 euros per night or per person. Charge for the local tour guide is £900 during the time in Paris.
Sale price per person
Total sales price for 45 students
Booking price for hotel
Price for transportation
Supplement for BB
Price to hire local tour guide
Therefore, the total price required for the tour of 45 Chinese prices for their 5-day package is £21150. In this total tour, the agency of the learner wants to secure 20% profit so the overall costs of this total package will be £25380 and the amount charged by the agency is £4230.
Brochures utilize in the tours, travel organization as the medium to provide tour related information to the customers, and make them aware regarding the services. This section describes the planning decision regarding brochure for the Airtours. In order to design good and suitable brochures, it is important for the organization to develop planning, organizing and implementing the activities with care. Planning decision regarding brochuresis as follows:
As stated by Herroelenet al.(2015), technological advancements make it important to adapt new alternatives to thetraditionalbrochures systems. System of making the e-brochures makes the communication with the customer more easy and fast. By designing and maintaining a more effective design, tour operators make their customers more attracted to their services. Therefore, a huge amount of revenue can be generated by attracting more customers. Online brochures are available to the customers in 24*7 bases that make the customers more attracted towards the organization. In this case, e-brochures are utilized by the Airtours to cover a large network of target customers with the involvement of low pricing strategy. E-brochures are generally comes in lower price because it does not require any kind of printing cost that hard copy e-brochures required. Along with that, e-brochures require faster access of the information than any kind of traditional hard copy brochure system. Moreover, e-brochures are more eyes catching and hold more clarity features because the messages that are conveyed through the e-brochureshave high level of impact and clearer understanding. Airtours has adopted this visual clarity to design their e-brochures.
E-brochuresaremore effective than the traditional brochures because it conveys clear messages by depicting the images of the destination place (Mihalic, 2012). Along with that, e-brochuresclearly mention all of the key features regarding the destination place. Moreover, e-brochures can be easily promoted through the social media that is more effective and less costly than the traditional media. Video brochures can be easily integrated with the internet-marketing tool that is very effective to attract customers. Video brochures are effective because it includes the video clipping of the concerned place that is very effective to grab the attention of the customers. Moreover, this type of clipping is sharable in the YouTube that is one of the fastest promoting tool in the world, which can attract the attention of the millions of target customers. Therefore, Airtours should develop the combination of all this video brochures and e-brochures and offer their customers so they can attracted to services provided by them.
Several methods are available in the holiday packages of Airtours. These methods are online selling, selling through telephone, sales and promotion through the callcenters, direct selling strategy etc. Direct selling strategy of the Airtoursinvolved offering holiday packages direct to the customers through online media (Swarbrooke, 2012). This selling strategy is effective for the Airtours because it helps the organization to target high volume of customers in low costs. Making aware, all of the target customers through this method of distribution are so much easy because only brochures are required to aware customers in this selling strategy. Along with that, mail - marketing strategy is also applied by the organization to make their target customer segment aware regarding their services. Sometimes, tour operators hire a third party agency to make to promote their holiday packages to the customers. Through this third party agency, Airtours can call their target customer segments and convey different information regarding their holiday package. With selling strategy, Airtours can convince their target customer in a greatest extent because customer care executives have great experience to convince people (Ryan, 2011). Therefore, by considering all of the selling strategy it can be saidthatAirtours utilizes a combination of all this selling strategy to reach their target customers.
There are several strategic decisions that are madeby the tour operators to continue their business. Tour operators takes some business related decisions every day that involve different decisions related to development and design of a brochures, fixationofdifferent price for the tour packages, identification of the customer segments and selection of the distribution method. Tour and travel business generally involves high level of the flexibility in case of some elements for maintaining businesses smoothly. There are several key decisions that are undertaken by the Airtours are as follows:
Tour operators take several tacticaldecisionsevery day in order to negotiatewith the service providersregarding food and other facilities, arrangement for the accommodation and tie up with the stakeholders as the part of overall value chain. As stated by Wunder(2010), in order to make effective tacticaldecisions, tour operators must make a list of the service providers who proposes services to the customers. After that, it is important to send them proposal for inviting quotation from them. After receiving quotation form different service providers for every activity regarding accommodation, food, and transportation, it is important to receive the most effective quotation depending upon the pricing range. Selection of the proper quotation must be done by considering the objective regarding good services and cost minimization.
In order to get the best services from the service providers, it is important for the Airtours to arrange personal meeting with them (Mihalic, 2012). They must be selectedaccording to the equality of the services, suitable pricing strategy and different facilities offered by them. This overall process requires different tactical decision making regarding pricing, different types of discussion with the service providers and negotiation of the price.
From the above discussion, itcan be concluded that in order to achieve more economic growth from the tourism industry more support is required by the government. They should provide different free counseling, cuts in tax rates to help them. Along with that, tour operators must make different strategic and tactical decisions in that way so they can achieve optimum success from their businesses.
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