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Diploma in Travel and Tourism
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Unit 12 Hospitality industry Assignment in Travel and tourism
Hospitality industry has gained much more importance in today’s scenario for handling the public who travel from one place to another either for some entertainment or for business purpose. It is the industry of hotels, restaurants comforts and leisure. God communication skills are required in this industry, For good communication skills proper skills and training is provided by the hotel management and train their staff properly.
Hospitality industry focuses on customer satisfaction and includes various activities such as boarding, transportation etc. This assignment deals with aspects, scope and areas of hospitality Industry with the chosen industry. The chosen industry in this assignment is Premiere Inn, a premium hotel chain Industry.
Travel and tourism can be defines as a part of recreational activity which a person does for his recreation and entertainment purposes for, leisure, fun time and business trips. In today’s scenario travel and tourism sector has gained a lot of importance to provide satisfaction to the customers. The travelers after making a market research select any one or more travel destination for spending their holidays on the basis of their interest.
Due to the increase in globalization in current scenario the hospitality industry has emerged itself as one of the most developing industry as and when compared to other industries. According to sources, travel and tourism industry constitutes more than 33% of GDP to the economy. According to surveys and analysis it is found that approximately4.5% growth has marked from the early 1990’s to the late 2000’s
The hospitality industry has constituted with different elements and one part being travel industry. Travel industry in itself constitutes the progress of hotels, motels, farmhouses, resorts, guesthouses, amusement and theme parks, and villas. The rich people of the economy which are businessman, entrepreneurs and professionals constitutes very high in the growth of hotel industry. Being the most favorable part of the economy, the income derived from travel and tourism composes it as the highest paid industry in the economy.
Hospitality Industry has the following features-
Scale and scope of hospitality industry-
Interrelationship between hospitality and travel and tourism sector
Customers are the most vital part of hospitality and tourism sector as both surround the customers. Hospitality sector makes a very important part of tourism industry. Travel companies depend upon the customers for their orders and grow upon their satisfaction by that trip. Tourist organizations forms by combining, arrival, departure, lodging and boarding’s, hotels, restaurants, transport. Premiere Inn focused on all the aspects very carefully and ensures that proper and accurate services as provided to the customers for their ultimate satisfaction. They provide excellent services to the customers to worth their money spent. Premiere Inn has set unbeatable performance in the whole market.
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Hospitality industry has turned out to grow as one of the fastest growing industry in terms of development. The various reasons has made Hospitality industry to conquer in the global market which are
Hospitality industry made public know about the travel and tourism sector so that a huge demand in the market has increased for the same and public enquire about it by the organizations providing the same services and in return hospitality industry too provided services to the customers on time by which integration concept came in the hospitality industry like PREMIER INN. (Premier Inn, 2016)
Due to integration between hospitality and travel and tourism industry smooth working of an organization and business became advantageous over the competitors. Acceptance of integration system holds huge importance in business and further compensates the reputation of the organization. Premier Inn followed the same in their brand also. It rather than outsourcing its booking services to some other agency has built its own website on which all the information regarding booking and reservations are provided for reserving the services. It is horizontal integration system in which company is working solely to maximize its profits and to further extend their customer area
Good integration system is required to provide better customer services and best and quality services to the customers. Hospitality industry merges with travel and tourism industry to make customer more satisfied as they will enquire about the best and cheap packages available for them by the travel and tourism agencies. This integration system is known as vertical system of integration.Hotel chain like Premier Inn follows the same strategy at which the hotel chain outsourced its booking facility to some outside agency to make customer base increased as customers may inquire about more packages suitable to them according to their budget and may customize them accordingly. Due to integration it leads to expansion of their area and extend their services. Further it can be concluded that the Premier Inn provides various schemes and packages from their own end as well as outsourcing their services to the outside travel agency to increase customer base and to maximize profits and to provide competition to the competitors. (Wattanakamolchai, Singal, and Murrmann, 2016)
Due to Integration process some of the advantages are as below-
Following implications of integration of hospitality industry are as follows-
Integration of any industry can be affected by various issues. Integration helps us to know about the current scenario of the market. Due to continuous and dynamic environment the integration must be conducted in a systematic order so as to organize our organization and is the most important aspect required by the mangers to run the business It also helps in advancing the existing structure of the organization. . Integration caters to most of the needs of the business.
Impacts of Integration-
Integration has affected the functions of organization of business-
Integration procedure may be more accurate by establishing the strategies and establishing authority and responsibility relationship in an organization. The resources must be optimally utilized for increasing the performance of an organization. For this process innovation in ideas must also be involved.
The integration process identifies and solves all the problems relate to the business management at the starting stage of investing the funds. The proper training and development of the employees could be managed properly. This process has various advantages. The biggest advantages being reduction in the cost and maintaining of dynamic structure in the organization that are always ready to change which can also be called as flexibility. Information Technology system may help any organization to provide with effective knowledge and information required by the managers. All the important information can be displayed on the website of the company so that the customers, shareholders, distributors, retailers may come to know about the company which for all is a beneficial situation. (Morrisson, 2008)
In traveling and hospitality industry a person travels because of three reasons being leisure, fun time or business reasons. A person would like to travel only when he gets all the three basic activities like eat, sleep, and fun altogether. A customer needs to be satisfied by his only then the sole purpose of the hospitality, travel & tourism industry will succeeded as the main purpose of both s to provide customer satisfaction.
IT sector if used properly may also generate revenues for both the industries as public uses the internet facility to know about the packages and other benefits. Thus IT industry also provides an edge to the industries for their successful business.
If both the industry join hands with each other it will turn to be a win- win situation for both the industries as at the end of the day both the industries are gaining profit and earnings from the customer.
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