Delivery in day(s): 5
Diploma in Business
Unit Number and Title
Tourist Destinations TUI Group
Tourist destinations assignment TUI group report will highlight the opportunities associated with the tourist destinations. As a product development Manager at TUI group my report will give the glimpses of the distinguished features of the leading and developed tourist destinations. UK is one of the popular places in the world where around 37 million visitors used to come yearly and spend around 23 billion dollars. Mostly the Americans used to visit and spend around 2.1 billion. London is the heartthrob of UK where the London Eye, British Museum, Buckingham palace attracts several people across the world. If we consider the developing destination that is Brazil where Urbanisation is growing and more than 85% of the inhabitants are living in the urban areas. But one of the major issues in Brazil is the corruption level which is around 53 billion US dollars and that stands around 2.3% in the GDP of Brazil. The service sector is the key sector that is boosting the economy of the country and that stands around 70%.
The top five tourist destination can be analysed if we go through the statistics of the visitors or the spending which influence the economy of the concerned country. The destinations are as follows:
The trends based on the destinations can be analysed in the following way:
From the trend it is clear that an increase of 3.5% in the GDP will be from the tourism sector. The place like Edinburgh has contributed nearly 6 billion pound in the tourism industry. The revenue generation from this sector is nearly around 1 trillion pound per year which will boost the employment opportunities for the country. The future trend for the inbound tourism will increase up to 6.5% and domestic tourism by 5.6% due to the increase in the house hold spending of the people. From the following image it is clear that the scope for the inbound tourism is much higher and it will grow around 7.8% within the year 2025. (Dodds and Graci, 2012).
UK is one of the attracting tourist destinations which have a potential to attract the tourist all over the world and the increasing number of the tourists that is around 36 million in the year and that is the proof for that. As an Assistant Product development manager at TUI, I would like to focus on the cultural, social and the physical features which can attract large number of tourist across the world. For a comparison I will like to focus on the country which is emerging that is Brazil
Developing and developed tourism can be compared if we analyse the number of visitors coming to the concerned destination. Apart from the number of visitors if we consider the money that the visitors are spending in the destinations it will also help us to understand the reason they are spending. Observing the reason and implementing the reasons in the marketing activities can help the organisation to achieve the desired target. From the perspective of UK, around 35 to 36 million visitors from the world used to come for exploring and the spending stands around 17.2 billion dollars. It has been observed that the visitors from United States and other European countries used to come in maximum. The spending of the visitors from US, France, Germany and Australia is the highest in UK which boost the economy of the country UK. The night spent are increasing around 7.8% which is the positive trend for the hospitality industry. The visits from North America have increased around 3.3% and the visitors from the Europe have also increased nearly 6.6%. The reason behind the visit in UK is mainly for the holiday spending, that is around 13.6 million. Overseas residents accounted for 17.4 million and it shows an increase around 3.5%. (Hjalager, 2010).
From the discussion as stated that the maximum visitors are coming to UK to spend their holidays that can be clear from the below picture:
In UK the cultural aspects like the education, historic value, sports, entertainment plays a major role. For instance, 7.4 bn pounds per year is coming from the heritage tourism. The behaviour, manners, politeness are the key features for the people of UK. VISA services are also simplified by the UK Government (Andereck and Nyaupane, 2010). The transport system is also developed due to the privatisation like Virgin. The local bodies, Government sponsored organisations are working jointly in UK to attract the tourist all over the world.
Tourism is growing in Brazil and nearly 7500 kilometres consist of the coastline. Sao Paulo is one of the famous and biggest cities in Brazil. Urbanisation is growing in Brazil and more than 85% of the inhabitants are living in the urban areas. But one of the major issues in Brazil is the corruption level which is around 53 billion US dollars and that stands around 2.3% in the GDP of Brazil. The service sector is the key sector that is boosting the economy of the country and that stands around 70%. Around 63% of the people are employed. Coffee is the major export area for Brazil along with sugarcane as well as soya beans (Rogerson and Rogerson, 2011). Visas for Brazil are mainly taken care by the Brazilian Consultants. The temperature is around 28 degree Celsius in average. Brazil has organised Olympic Games 2016 and the tourist from Australia, US, Japan, will come in more numbers and for that exemptions has been given within a period of 90 days. Around 5.18 million visitors used to come in Brazil. Eco tourism is popular at Brazil adding to that cultural as well as historical values are popular in Brazil. Rainforests, dunes, beaches are the attracting features in Brazil.
From the comparison it is clear that Brazil is trying to uplift their tourism sector in the world in order to boost their national income. The Olympic Game 2016 will attract different visitors across the world which will give an added advantage to Brazil as developing tourist destinations.
Tourism of a nation is based on the features which create an interest among the visitors that attracts the people all over the world. The potentials are needed to be analysed to attract more tourist across the world. 1 million foreign tourists have come to Myanmar (Burma) which creates an opportunity for the nation. It has not been late for the Government to understand the future opportunities at Burma and thus they form a Tourism Master plan that aims to target 7.5 million visitors within the year 2020 (Taw, 2013). The revenue from the international tourist has also increased in Burma from 315 million dollars to 534 million that strengthen the economic conditions of Burma. The initiatives of the Asian Development Bank, Norway Government are also observed when they assured to give support for developing the infrastructure of Burma. Along with the tourist attractions, driving the employment is also the aim of the Government. The master plan includes the beautification activities of the Nagapali beach, Inle Lake etc. Simplification to the licensing to the hotels, restaurants, tourist organisations is also focused in the plan for decision making establishing an easy process. Visitors from China, Japan are majority in Burma but also have the tourist from the France, UK and Germany that is around 5%. If we consider the negative aspects then we can observe the environmental damage in Bagan, Inle etc. Local livelihoods are affecting from the development activities for tourism. The social movements can be observed from the report by Danish Institute where the breaching of the Human rights is done in order to uplift the tourism. Local inhabitants are complaining about the unethical relocation for the development activities that is the negative side of the tourism in Burma. (Philip and Mercer, 2010)
After observing both the positive and the negative side of the tourism opportunities, situations at Burma we need to consider the sustainable areas that can help Burma to grow their tourism sector. In UK we have observed the stringent laws, regulations, policies by the companies are made accordingly to the sustainability. Same thing has to be followed at Burma where the master plan should consider the environmental part which will develop the tourism and also safeguard the environment. By following the sustainability, the inhabitants will also be satisfied by the approach and in turn they will support the Government. Apart from the development activities the Government has to consider the integrated approach just like UK which will help the Government to attract more tourists.
The popularity of the tourist destinations is depend on the features, factors and the environment of the concerned place. The visitors who plan the trip are conscious about the experiences they are gaining. These experiences will create differences in the visitor’s number. The motives behind visitors are needed to be analysed which will help the management to address the factors for attraction in a particular place. For example in UK the following picture will revealed the popular activities which are the reasons for the visitors to come.
So from the chart it has been clear that relaxation is the only motive that the people all over the world to come at UK. Apart from that the developed transport, integrated approach of the Government drives the tourism in UK. But again if we look after the issues like terrorism, threats, political unrest which affect the tourism to a greater extent. The terrorist activities of the ISIS have taken several innocent lives in Belgium, France and Bangladesh very recently which threatens the economy. The visitors will be afraid to plan their visit due to the political unrest at Egypt which decreased the visit around 80%. The groups like Ansar Bayt, Ajnad Misr are creating the violent activities by attacking the Government of Egypt which influences the popularity of the tourism activities (Chen and Chen, 2010). For example if we observe the recent terrorist activities at Bangladesh that kills foreign visitors will create a negative impact on the tourism. The negative experiences will influence the visitors to set their visit plans in the country where the political unrest and terrorist activities are significant. Political tension is one the reason that declined the visitors heavily around 36.2 million. Terrorist attacks are also the reason for this drop which we have observed very recently. Cost is another factor that decreases the popularity of the tourist destinations. The market research is saying that in Sri Lanka the cost for the accommodation is very much high than the value they are providing in the name of the 5 star. The tourist will consider the cost while planning their trips and if they are unsatisfied with the experience they have gathered it will surely damage the goodwill of the place. The same tourist will share negative experiences in the social media which will create an impact on other visitors who are planning for the trips (Fawcett, 2013). The management of the Government sometimes failed due to the negative coordination between the associations and agencies. Thus an integrated approach is needed to be established like in UK where all the levels like the national, international, domestic are united to give their best services to the visitors. The simplified process of the Government can also attract the tourist across the world. For example Government of UK has taken an initiative to make the process simple with the visitors coming from China which will attract more people in future. The security of a country is also the criteria that the visitors will consider while planning their trips. If the security is inadequate and high risk is there then it will positively influence the decision making process of the visitors.
Travel and tourism sector is one of the attracting areas that are accounted for the foreign exchange. The direct contribution is around 7.6 trillion dollars and that includes the accommodation, transportation, entertainment etc. The direct contribution increases the employment opportunities in the country and also boosts the economy by increasing the contribution of the foreign exchange. Travel and tourism is expected to generate 9.4% of the GDP and 10% of the employment will also generate s per the market research. People like to spend their free time or take their time to explore which is only possible from the travel and tourism which is directly influencing this sector.
In this report we have found the tourism opportunities based on the developed and the developing destinations. Travel and tourism sector is one of the attracting areas that are accounted for the foreign exchange. The direct contribution is around 7.6 trillion dollars and that includes the accommodation, transportation, entertainment etc. The direct contribution increases the employment opportunities in the country and also boosts the economy by increasing the contribution of the foreign exchange. Travel and tourism is expected to generate 9.4% of the GDP and 10% of the employment will also generate s per the market research.
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