Research Project
Topic: Impact of leadership on the performance and productivity of the employees within the organisation
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Executive Summary
The report has discussed the background of the research to get a glance at the subject. It has also discussed the background of the selected organisation. Further, the rationale has identified the issue and understood its reason for existing.
Chapter 1
1.0 Introduction
Leadership is referred to as a vital function of the management of an organisation (Demirtasand Karaca, 2020). This helps in directing the organisation’s resources effectively and aims to improve efficiency in the workplace. Effective leadership in an organisation offers a clear purpose to the employee in the organisation. Leadership in the company helps communicate the values of the company and promote creative ideas. It provides the organisation with proper guidance and helps understand long-term strategies and goals. The following research is going to discuss in detail the concept of leadership in business terms. It will further dive into the impact of the leadership in an organisation and on the staff members. Then the challenges that are being faced by the leaders in managing the employees in an organisation. It will further identify certain theories that might help in overcoming those issues identified. This will understand the significance of the topic and its background that might help in getting the gist of the subject.
It has been noticed that recently the organisation has been in dire need of coming up with new ideas for monitoring and checking employee performance. Companies need to increase employees' experience and understand whether they are satisfied or not. The company alone is responsible for the monitoring of their staff, as that is how they can reach success. This research is going to elaborate on the functionality of the organisation and understand the approach they use to treat employees.
Company Background
Virgin Group is a multinational company based in the United Kingdom and was founded in the year 1970. The company had included 40 companies across five sectors in five continents (Virgin, 2022). It was founded by Richard Branson (Virgin, 2022). They try to change the business for future development. The company has a revenue generation of 5.13 billion British pounds (Statista, 2022). It has a successful business in the sectors like mobile telephony, travel, financial services, health and wellness and so on. The company employs approximately 50000 people and is enthusiastic about providing the best consumer experiences (LinkedIn, 2022).Virgin Group operates in 35 countries in the world. It also has founded a non-profit organisation named Virgin Unite and a mobile application named Virgin Red (Virgin, 2022).
Virgin Ltd seems to have poor leadership in the organisation that affects their performance and the employees as well. This can be said because the Virgin Group employee engagement was noted to drop in the year 2021. In the year 2020, the engagement rate was 79% that dropped to 68% in 2021 this shows a higher drop due to lack of effective leadership in the organisation (Statista, 2022). In the context of Virgin Group, it can be stated that the company has been struggling for its survival in the market and it has disrupted the functionality of the organisation. This is due to the restriction by the government on travel due to the pandemic. As result, the company has faced a financial burden and to survive in the market they need monetary backup. It was seen that the organisation faced a loss of 211 million GBP with a performance of negative 0.1% (Trushyna, 2020). The company during the pandemic decided of cutting jobs. It has cut more than 3500 jobs out of 10000 employees at the beginning of 2020 (BBC, 2020). Shai Weiss who was appointed as the chief executive in the year 2019 cut costs along with half the staff in the organisation. He drained the Virgin’s cumbersome fleet of 747s and asked the investors for emergency money (Katz, 2021).
The purpose of this study is to put forward the importance of having a leader in an organisation. this is because a leader help in organising the working environment in the company and guide the employees. Other than this, the research will help them in inspecting the impact a leader creates on the employee. The research will help in understanding the issue that is faced by the leaders of an organisation while working closely with the employees. This research will understand the concept of leadership in an organisation and the way it can help in gaining organisational success. Through this study, it could also be determined the way leadership is related to business performance and success.
The research aims to evaluate the impact of leadership on the performance and productivity of the employees within the organisation in the context of Virgin Group Ltd.
To understand the concept of leadership within the organisation
To analyse the effect of leaders that influences the staff of the organisation.
To determine the challenges faced by the leaders while working with the staff.
To reduce all the issues faced by the leading head of Virgin group Ltd whole motivating the staff.
1.3 Research Questions/ Hypothesis
What is the concept of leadership within the organisation?
How the leaders of the organisation are impacting the staff members of the company?
What are the challenges faced by the leader of the organisation to deal with the working staff?
What are the strategies that must be taken by the leader of the organisation?
1.4 Summary of the research
Leadership is the ability to influence people in an organisation to encourage them to obtain the goals for the company. It is an important aspect of an organisation as it helps in organisation staffs and guiding them. The following research is going to discuss the concept of leadership and understand its impact of it on the performance of an organisation. This research has considered Virgin Group Ltd. as the main company for the study. It will understand the challenges that are faced by the leaders in the organisation while collaborating with the employees. The study is going to determine the strategies that will help the leaders to overcome the issues.
References
BBC, 2020. Coronavirus: Virgin Atlantic to cut 1,150 more jobs [Online] Available at: https://www.bbc.com/news/business-54027229 [Accessed 07 March 2022]
Demirtas, O. and Karaca, M. eds., 2020. A Handbook of Leadership Styles. Cambridge Scholars Publishing
Katz, 2021. Virgin Atlantic Lost Money for Years. Will a Pandemic Reboot Stop the Red Ink? [Online] Available at: https://www.wsj.com/articles/virgin-atlantic-international-air-travel-uk-us-covid-11639410303 [Accessed 07 March 2022]
LinkedIn, 2022. Virgin [Online] Available at: https://www.linkedin.com/company/virgin [Accessed 07 March 2022]
Statista, 2022. Virgin Media Inc: global revenue 2008-2020 [online] Available at: https://www.statista.com/statistics/290057/virgin-media-revenue/ [Accessed 07 March 2022]
Statista, 2022. Virgin Money Group’s colleague engagement in the UK 2012-2021 [Online] Available at: https://www.statista.com/statistics/509643/virgin-money-group-s-colleague-engagement-united-kingdom/ [Accessed 07 March 2022]
Trushyna, A., 2020 Virgin Group’s struggle for survival [Online] Available at: https://www.quorumcentre.com/virgin-groups-struggle-for-survival/ [Accessed 07 March 2022]
Virgin, 2022 Our Story [online] Available at: https://www.virgin.com/about-virgin/our-story [Accessed 07 March 2022]
Virgin, 2022. Overview [online] Available at: https://www.virgin.com/about-virgin/virgin-group/overview [Accessed 07 March 2022]
Virgin, 2022. Virgin Group [Online] Available at: https://www.virgin.com/about-virgin/virgin-group [Accessed 07 March 2022]
