Internet Marketing & Supply Chain Strength

Postgraduate Dissertation Proposal Form

MBA GLOBAL

DISSERTATION (BS4T01A) PROPOSAL FORM

Section 1:

Name:		Student No:
Course :	MBA Global
Year of Study (Cohort):	February 2021 Cohort
Submission Date	06/04/22
E-mail:
Please note that this form must be completed and submitted via the digital drop-box on Blackboard dissertation site by the deadline set by the MBA Global Dissertation Lead. The proposal is not marked but is intended to help you start working on your project and to allocate you an advisor.

Section 2: Research Topic.

Research Topic: Exploring the role of internet-based marketing in obtaining a strong supply chain

In today’s generation, B2B supply chain must be able to grab its customer. The old traditional B2B needs to be improved as there are many insignificant, to find the best supply products the company needs to find its best-suited suppliers. The major steps involve finding the right suppliers and carrying out supply chain functions like data entry with transparency and a higher speed of transactions. With the help of internet-based marketing, the scope of the supply chain has been improving, the gap in funding is a good supplier, and on the other hand, the supplier is also able to find the best-suited wholesaler or retailers. Thus, channelizing its market to find is the best buyer has been improved as well with the help of the internet market, it also helps the suppliers to explore the bigger market and go international as well. The research is important is there are many insignificant like risk, channelling, marketplace placed and technology fraud that have resulted in bringing speed breaker (Jugovi?, ?iši? and Gumzej, 2019). The research will help to explore the significance and the importance of internet-based marketing and the process that can be adapted to meet the insignificant.

Section 3: Research Aim and Objectives.

To explore the role of internet-based marketing in obtaining a strong supply chain

Objectives

To analyse the different channels of internet based marketing for supply chain
To evaluate the risk, data transparency in internet based marketing
To evaluate the business growth by internet-based marketing for supply chain business.

Section 4: Literature review.

E-Commerce in the Supply Chain

According to Gyenge et al., (2021), the present there are new strategies for marketing management models for the supply chain using E-commerce. The authors discussed mobile commerce and traditional commerce, using mobile technology there are many market place on the internet that is working to meet the gap in the supply chain. Tier 3 and tier are able to meet each other more effectively using the e-commerce of suppliers. While in the traditional market, both the tier have to each other using phone calls, sampling and making an agreement. The scope of the supply chain has enabled the process of providing many scopes to many SMEs to find their supplier effectively. The authors have segmented this into six social networks, these are social networking, social knowledge, social sharing, social news, social streaming and communities (Gyenge et al., 2021). The author also discussed the content marketing platform that is playing an active role to improve the supply chain networks.

E-marketplace Automation in the supply chain

According to Mili?, Rosi and Gumzej (2019), there is automation in a supply chain with the help of the e-marketplace, the e-marketplace has been able to generate its marketing platform by itself. This is mainly a centralized marketplace that includes a web portal, it includes the demand and supply to share respiratory. This helps to build a network that helps the distribution agent to meet the supply chain partners. The system that has been developed by automation technology has been able to meet the give justification for the supplies. The correct orders are noted and shifted for the customers; the delivery is timed automatically based on the distance. Also, supply availability and reliability is also fulfilled with the help of this technology. Thus, the list of supply of goods will be providing data with the price request; the order is shifted when the proposal is accepted (Yu et al., 2021). Then based on the order supplier-node are recalculated to meet the next ordering operations.

Block-chain in the supply chain marketplace

According to Amaral (2019), blockchain technology is the future of the supply chain marketplace security, the use of blockchain technology is one the biggest decentralized platform that can help the stakeholders safe in the B2B market context (Liu and Li, 2020). The author discussed that buyers’ companies are aggregated and highly cooperated to get more bargaining power, this results in them working on the process to work on the most secure platform to gain trust in the marketplace and the “operational activities related to payments and fulfilment of the orders through blockchain technology and smart contracts” ( Amaral 2019). The use of blockchain helps the buyers to be able to gain confidence and use its buying power to capture the marketplace. Thus the use of this technology has been to meet all the significance of data security and transparency in the supply chain network.

Section 5: Research Methodology.

Research philosophy: Positivism
Method of data collection: Primary Quantitative Data collection process
Sampling Strategy: Random sampling and the sample population are industrialists marketers, warehouse managers, suppliers’ managers
Data analysis method: Thematic analysis with a deductive approach

Section 6: Timetable of Activity. You should complete the GANTT chart below by placing an X in each box to represent when you estimate an activity is due to take place. Make sure you know your final hand-in date. It may make sense to work backwards from that. You may wish to alter this timetable of activity to reflect your activity over weeks rather than months – this is entirely up to you.)

MBA GLOBAL FEBRUARY 2021COHORT
Task	April 2022	May 2022	June 2022	July 2022	August 2022	September 2022
Submit proposal
Allocated supervisor	April 13^th
Contact supervisor		May 10^th-20^th
Literature review		May 20^th -30^th
Methodology			June 1^st-20^th
Data collection			June 22^nd	July 20^th
Findings				June 20^th-30^th
Discussion					August 1^st-10^th
Introduction & Conclusion					August 12^th- 20^th
Complete first draft					August 22^nd	Sept 10^th
Rewrites						Sept 11^th -25^th
Submit final draft						September 30^th

Gantt chart

Section 7: Ethical considerations. Consider what ethical implications your primary research may have. This section is designed to ensure that ethical issues in your proposed research have been fully considered. The following questions are based on University guidelines and should all be answered ticking either Yes, No, or not applicable (N/A).

Question	Yes	No	N/A
Does the aim and method of your research respect the independence of your participants?	Yes
Are measures in place to ensure confidentiality for participants?	Yes
Are participants clearly asked to give consent to take part in the research?	Yes
Can participants withdraw at any time if they chose?		No, this the primary research is based on participation process, the participant are allowed to withdraw at anytime.

If you ticked NO to any of the above questions, you should indicate below how you

intend to address these ethical concerns.

Question	Yes	No	N/A
Do the objectives of your research lead participants to break confidentiality or otherwise engage in deceit?		No
Will your respondents be in a position where they might feel coerced into taking part in the research?			N/A
Will the data be used in ways not fully explained to the participants or respondents?		No
Is your research at all likely to cause physical or psychological harm or stress to participants?		No
Is the impartiality of the research at risk of being compromised by dependence upon the support of a particular sponsor or organization?		No

If you ticked YES to any of the above questions, you should indicate below how you intend to address these ethical concerns.

Section 8: Student Signature

I declare that the questions on section 7 have been answered correctly, and that if ethical issues emerge in the course of my research then I will notify my supervisor immediately.

Student Name (Print):

Date:

Section 9: Reference List

Amaral, L.F.S., 2019. Using Service Design to Foster Consumer Bargaining Power and Decentralised Supply Chain Operations Through a Blockchain-Based Marketplace. https://repositorio-aberto.up.pt/bitstream/10216/123010/2/359626.pdf

Gyenge, B., Máté, Z., Vida, I., Bilan, Y. and Vasa, L., 2021. A new strategic marketing management model for the specificities of E-commerce in the supply chain. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), pp.1136-1149. https://www.mdpi.com/0718-1876/16/4/64/pdf

Jugovi?, T.P., ?iši?, D. and Gumzej, R., 2019. Supply Chain Service Quality Improvement by E-marketplace Automation. Promet-Traffic&Transportation, 31(2), pp.185-194. http://traffic.fpz.hr/index.php/PROMTT/article/download/3042/561561751

Mili?, B., Rosi, B. and Gumzej, R., 2019. An approach to E-marketplace automation. Tehni?ki vjesnik, 26(3), pp.639-649. https://hrcak.srce.hr/file/322625

Yu, H., Zhao, Y., Liu, Z., Liu, W., Zhang, S., Wang, F. and Shi, L., 2021. Research on the financing income of supply chains based on an E-commerce platform. Technological Forecasting and Social Change, 169, p.120820. https://www.hindawi.com/journals/misy/2021/9938325/

Liu, Z. and Li, Z., 2020. A blockchain-based framework of cross-border e-commerce supply chain. International Journal of Information Management, 52, p.102059. https://www.sciencedirect.com/science/article/pii/S0268401219304657