MGBBT0UCT
Understanding Customers
Essay
Hamza Javaid
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Table of Contents
Contemporary Perspectives on consumption 4
Individual Decision-Making and Involvement 4
Importance of Perceptual Processes in understanding individual consumers 5
Where it is heading - Future Trends in Consumer Behaviour 7
Table of Figures
Consumer behaviour according to the activities which define the economic effects in the business management and tourism industry according to the social conversation and cultural activities and define the social groups and complex diversion in the facilities and the desires of the consumer. This report describes the power of consumer behaviour specifically focusing on tourism and business management. There are some specific perspectives according to the contemporary world based on the consumption of consumers which are analysed according to the comprehensive nature which is sustainable according to the patterns which are easily serviced and produced according to the necessary activities and satisfaction. Decision-making and other activities according to the perception process are considered consumer interaction as well as an individual approach to understanding the requirements and the desires of consumers in society.
Contemporary Perspectives on consumption
The behaviour of consumers has multiple experiences and decisions that are related to the activities that completely satisfied the demands of the consumption of a product according to its services and the actions included. There is some specific behaviour in the activities of tourists and travel according to the inquiries and different perspectives has multiple concepts related to the process which is correlated to one another based upon the influence and habits of tourism research. Human mobility provides the development in the contribution suggesting different trips according to the participation and independent traveling as per the requirement and demand. Business management has a specific requirement according to the consumption activities which are considered for consuming a product or service according to its multifaceted role which is played by different consumers in daily life (Roach et al. 2019). There is a comprehensive analysis that presents complete consumption in context to the business management and other activities which are specific to the future, sustainability, and the pattern of consumption which is considered for the social and political factors for evolution market place according to the services. The action of services has a specific role in the production of necessary things and for the promotion for the consumer after providing satisfaction which is stated as an ultimate goal for the economic designs of the consumer. Consumer sovereignty is related to the production of Economics according to the services served as per the requirement and preference of the customer by understanding its utility and demand (Maslova et al. 2020).
Individual Decision-Making and Involvement
Decision-making is an important action in tourism as well as is management as this is the major factor affecting the industry and its different operations. There are some specific considerations that are compared according to the postmodern theory based upon some models describing the procedure to make a decision by understanding multiple factors governing and affecting the decision from every aspect. Social media is a place where most of the travel decisions get affected and it has huge importance and involvement in taking the decisions which are related to travel when discussing a place to visit and making a decision in the 21st century (Correia and Dolnicar 2021). There are some specific factors that are analysed critically which can be implemented in the decision making based upon tourist requirements and destination fulfilment with the effective integrity of social media and the net. The factors affecting the model of tourism for the decision-making process are the cost, destination evaluation according to the requirement and the demands of the consumer with all the effective sources a proper data collection and analyzation is performed to make a decision related to travel process. The behavioural geography and the research techniques related to environment and also the consumer behaviour against the place of traveling influence the complete decision as an outcome of positive or negative response while considering multiple aspects for deciding the final place to visit (tourism 2021).
Figure 1: Relationship between Consumer and Business
(Source: Coxon et al. 2019)
Importance of Perceptual Processes in understanding individual consumers
Perception is an idea to interpret different senses according to the requirements by selecting an activity defining multiple filters related to the structure and the pattern which is needed to be organized and followed as for the behaviour of the consumer and its previous experiences. The perceptual process is a proper development to formulate multiple positions according to the competition in the market by creating a specific strategy to evaluate and interpret the brand position which is precisely known as the positioning strategy that is also describing the sensations of consumers on similar products (Niosi 2017). Consumers play an important source in understanding and taking a brand stand out in the market where success can be critically analysed according to the sales of the company or business. Exposure also plays an important role in analysing and discussing the perceptual process where the major contributor is the consumer and terms the complete campaign into a different chance by interpreting the marketing campaigns and deciding according to the consumer behaviour based on daily activities and the significance of the risk achieved in the market. An individual consumer has a selective perceptual process that has specific retention towards the convenience of activities and the behaviour which acts as a major factor for the overall selection. Perceptual defence and vigilance define the filtering of complete senses according to the consequences of habitats which can be either positive stimuli in according to the reference or in against of a personal issue (Shin 2021).
Figure 2: The process of perception
(Source: Niosi 2017)
Consumers in society are based on different economic development activities and revolutions that bring out values as per the demand for different products and their successful implementation and satisfaction are domestically achieved by the consumer. Social processes are based upon the interaction between groups or individuals that established a specific relationship according to the behaviour and modification based upon the interaction activity which can be used widely to impact and interpret their social life with reoccurring activity (Coxon et al. 2019). Social interaction is also an important feature which is affecting the social life and the essence of multiple activities based upon mutual interaction and the quality of relationships which is based upon dynamic relations which are socially active according to their interaction. There are two types of social processes which are based upon the elements that are processed according to the articulated social system and the involvement of beliefs, position, power, sentiments, goals, and facilities. Each articulated system or process has a specific Association with society according to the positive impacts created against the benefits including multiple cooperation and accommodation with the social forces and the customer behaviour which is affecting is a relationship of social practices. The specific values which are related to the consumers in society are conceptualized according to the issues which are surrounded in the contemporary world for consumption of any product or service. Each of the characteristics related to the consumer has a specific culture that transforms the lead into Desire and commodity fetishism by complexly identifying the commodities according to the consumer society and their consumption in the perspective of a large population.
Where it is heading - Future Trends in Consumer Behaviour
Customer behaviour is trending according to the changing taste and habitats and the market strategies which are campaigns by different companies for attracting human behaviour which is unpredictable according to the approach is an effective factor of marketing. The trends are as follows:
Demand is increased for integrating the practices in front of customers in a transparent form for better interaction and interpretation.
Online activities for shopping and buying different products are being accelerated by the customers providing a better embrace of online marketing and sales services and strategies.
The human element and interaction with the client are becoming a major concept for integrating various populations and conveniently sharing the views and gathering more concerns from the customer.
Business to business activity is continued and maintained to implement effective sales and profit for a particular product in the market benefits by representing better relationships and encouraging the customers related to the higher retention services.
The social experience is one of the aspects which is mostly looked by the customer for taking decisions and integrating the market with its demand to socialize effectively and experiment according to the multiple opportunities and investing in brands to capitalize on their opportunity to enhance the consumer behaviour (Expert Panel 2021).
Nowadays consumers are looking forward to implementing a DIY approach and attempting multiple styles as well as business activities on their own according to the requirement of products and services.
This essay concludes the complete consumption of consumers based on different perspectives in the contemporary world with a variety of activities in services provided to an individual to satisfy is demands provide and an effective response according to their habitat and their interest in tourism. This essay has an interpretation of an individual's decision regarding traveling with the factors getting affected by social media and the internet at the time of evaluating the destination based on desires and satisfaction. Further, the importance of the perceptual process is described according to an individual consumer where the filter relating the complete structure and the pattern of decision-making with multiple perceptions affects the overall consumer selection. There are some specific behavioural changes which are adjusted in the society according to the consumer requirements and demands which are specifically established in social processes defining groups element involved to leave behind a positive impact and bring out a benefit for consuming a resource in the society. Several future trends can impact customer behaviour as per the change in demand and the interpretation of Desire according to the market strategy for many organizations and business services.
References
Correia, A and Dolnicar, S 2021, TRAVEL DECISION-MAKING – Contributions by Marion Karl, Pressbooks.pub, The University of Queensland, viewed 31 March 2022, <https://uq.pressbooks.pub/tourismknowledge/chapter/travel-decision-making-contributions-by-marion-karl/>.
?Coxon, S, Napper, R and Richardson, M 2019, ‘Passenger User Experience’, Urban Mobility Design, pp. 121–151, viewed 31 March 2022, <https://www.sciencedirect.com/topics/social-sciences/consumer-society>.
?Expert Panel 2021, ‘Council Post: 15 Customer Behavior Trends Emerging This Year’, Forbes, 10 December, viewed 31 March 2022, <https://www.forbes.com/sites/forbesbusinesscouncil/2021/03/15/15-customer-behavior-trends-emerging-this-year/?sh=31c45d714d9c>.
Maslova, T, Pletneva, N, Althonayan, A, Tarasova, E and Krasnov, A 2020, ‘Transformation of consumer behavior in the tourism industry in the conditions of digital economy’, IOP Conference Series: Materials Science and Engineering, vol. 940, p. 012070.
?Niosi, A 2017, The Perceptual Process, Pressbooks.pub, Pressbooks, viewed 31 March 2022, <https://kpu.pressbooks.pub/introconsumerbehaviour/chapter/the-perceptual-process/>.
Roach, B, Goodwin, N and Nelson, J 2019, A GDAE Teaching Module on Social and Environmental Issues in Economics Consumption and the Consumer Society.
?Shin, D 2021, ‘The effects of explainability and causability on perception, trust, and acceptance: Implications for explainable AI’, International Journal of Human-Computer Studies, vol. 146, p. 102551, viewed 31 March 2022, <https://www.sciencedirect.com/science/article/abs/pii/S1071581920301531>.
tourism 2021, Tourist Decision Making Process, Tourism Beast, viewed 31 March 2022, <https://www.tourismbeast.com/tourist-decision-making-process/>.
