Table of Contents
1.1 An outline of areas of business I am interested in.. 2
1.2 Explanation of how my selected WBL placement aligns with my interests. 2
1.1 An outline of areas of business I am interested in
The day I started getting to know about the business and the environment around it, I developed a keen interest in learning more about all facets of the retail sector. My enthusiasm for marketing and consumer interaction makes me certain that I can work with organisations like ASDA to create cutting-edge plans that will boost our company's development, boost customer happiness, and strengthen our brand identification. The principal business sectors in which I have a particular interest are listed below:
CRM: I'm particularly excited about using technology and customer information to create tailored marketing efforts and raise customer engagement. With the appropriate measures in place, we can improve our customer interactions, keep them, and grow their ASDA loyalty.
Digital marketing is becoming a vital component of retail marketing in the era of the Internet. As a result, I am enthusiastic to plan and manage digital marketing initiatives including email, SEO, and social media marketing. I think that by investigating this area of marketing, we can increase online brand recognition and attract new clients.
Managing and enhancing the ASDA brand is my responsibility as a marketing officer. Creating a brand strategy that is in line with the values and goals of our customers excites me. In addition, I am eager to develop advertising strategies that appeal to our target market. For businesses to expand and cultivate consumer loyalty, strong brand management is essential.
Market research - Being on top of the most recent trends and advancements in the retail sector is essential for staying competitive. To find new chances and challenges, I'm dedicated to performing in-depth market research, examining data from the sector, and keeping an eye on my competition.
1.2 Explanation of how my selected WBL placement aligns with my interests
I have a fantastic opportunity to combine my interests in digital marketing with a practical environment thanks to my chosen WBL (Work-Based Learning) placement with ASDA in the retail sector. I will be in charge of managing and putting into action digital marketing strategies for ASDA, which is exactly what I am enthusiastic about.
ASDA, a significant retailer, depends significantly on digital marketing to interact with consumers and draw them into its stores. Key elements of the company's marketing plan include its website, social media accounts, and email marketing efforts. I will get the opportunity to create and implement these programmes as a marketing officer, evaluate their success, and make adjustments to raise their performance.
My interests in digital marketing stem from my love of data-driven marketing and using customer insights to develop effective marketing campaigns. I am excited to apply these skills in a real-world setting and see how my strategies can impact the success of ASDA's marketing efforts.
I will have the chance to keep current on the most recent trends and advancements in the continuously expanding world of digital marketing thanks to my WBL placement with ASDA. As I advance my abilities and expertise, working with a group of seasoned marketing experts will also give me access to insightful advice.
my WBL position with ASDA is a fantastic fit for my passion for digital marketing. It will provide me with the chance to practise my newfound talents in a real-world setting and obtain useful experience that will position me for a lucrative future in marketing.
1.3 An assessment of my personal and professional skills that are of particular relevance to my placement (Personal Skills Profile Assessment)
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Skill |
Definition |
Level of my competence 1 (low) to 5 (high) |
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Teamwork |
Can work effectively with a group of people to complete tasks. |
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Written communication |
Can communication ideas and information effectively by writing. |
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Spoken communication |
Can communicate ideas and information effectively by speech. |
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Listening |
Can pick out important information when others are speaking and be seen to be listening with care. |
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Logical argument |
Can get a point across in a logical, ordered and concise manner. |
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Problem-solving |
Can identify obstacles to the completion of tasks and devise solutions to overcome them. |
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Analytical skills |
Can analyse and critically evaluate information. |
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Creativity |
Can create/design objects or systems, using originality, imagination and inventiveness. |
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Flexibility |
Can adjust and adapt to changing situations and turning easily from one subject to another. |
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Leadership |
Can get other people to |
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Skill |
Definition |
Level of my competence 1 (low) to 5 (high) |
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work together to accomplish an objective. |
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Organisation |
Can structure/arrange resources and time to accomplish objectives. |
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Decision making |
Can make a calculated decision between two or more alternatives. |
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Numeracy |
Can work with figures, make calculations, and pick out important numerical information. |
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Physical |
Can undertake physically demanding tasks involving muscular coordination. |
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Practical |
Can use hands, tools, and Machinery can solve problems through practical approaches. |
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Time management |
Can perform several tasks at the same time and achieve goals within the allotted period. |
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Self-confidence |
Can express own ideas clearly and diplomatically when working with a range of other people. |
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Commercial Awareness |
Knows how organisations work, and can work within systems and constraints operated by employers. |
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Skill |
Definition |
Level of my competence 1 (low) to 5 (high) |
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Self-development |
Can evaluate own performance and take action to improve/learn new things. |
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Information technology |
Can use IT to create, present and organise data. |
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Tact |
Can identify and handle sensitive situations, showing tact, diplomacy and honesty appropriately. |
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1.4 An outline of any gaps identified by my Personal Skills Profile and how I plan to address these
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Skills |
Action plan to improve skills |
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Commercial Awareness |
Read trade journals and business news often. |
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Time management |
Finding ways to stop time-wasting activities, use a time monitoring programme. |
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Practical |
Look for chances to use your knowledge and abilities in practical situations. |
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Logical argument |
Practice putting together and delivering arguments in a clear, succinct manner. |
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Written communication |
Ask for criticism on your work, and then practise editing and proofreading. |
1.5 An assessment of my Research Skills (using Research Skills Profile to support this) and an outline of how I plan to reinforce areas where your profile identifies gaps to improve my research skills
Using the Research Skills Profile, evaluate your research skills
Students, professionals, and academics all need to have strong research skills. It entails gathering, assessing, analysing, and synthesising data from several sources in order to provide a response or identify a solution. Using six criteria—problem conceptualization, literature review, study design, data collection, data analysis, and communication—the Research Skills Profile evaluates a person's research abilities. The Research Skills Profile has been used to evaluate my research abilities.
I understand the research issue quite well; however, I should do a better job of defining the goals and hypotheses of the study.
- Review of the Literature: I am well-versed in the literature that is pertinent to my research subject. So I need to broaden my search to incorporate more varied sources.
- Research Design: I understand the study methodology and design well, but I could do a better job of choosing the right research methodologies and sample strategies.
- Data collection: I have expertise in using secondary sources, interviews, and questionnaires to collect data. But I need to do a better job of creating data-gathering tools and guaranteeing data quality.
- Data analysis: I've used statistical software before, but I could do a better job of choosing the right statistical tests and analysing the findings.
- Communication: I have previous experience giving both written and spoken presentations of study findings. Making study findings more understandable to a larger audience is something I could do better, though.
Strengthening Areas with Known Gaps to Boost Research Capabilities
I intend to take them to fill in the holes my research skills profile reveals.
the subsequent steps:
- Issue Definition: I will talk with my supervisor, go to research methods seminars, and read pertinent literature to determine my research's goals and hypotheses.
- Literature Review: I will use databases and search engines in addition to my normal sources, go to research seminars, and connect with other scholars in order to broaden my search to include more diversified sources.
- Research Design: I will speak with my supervisor, go to research methodology seminars, and read pertinent literature in order to choose the best research methodologies and sample procedures.
- Data collecting: I will pilot test data gathering methods, ask colleagues for input, and adhere to established standards for data quality in order to improve data collection tools and guarantee data quality.
- Data Analysis: To choose the best statistical tests and analyse the results, I will speak with a statistician, go to workshops on data analysis, and study pertinent literature.
- Communication: I will attend science communication seminars, utilise straightforward language in my presentations and publications, and solicit input from non-experts to make research findings more approachable to a larger audience.
I am certain that I can strengthen the areas where my research skills profile indicates deficiencies and hone my research abilities.
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Research Skills |
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Think about your approach to research and consider each of the questions below.
For each statement, select a score which best applies to your usual approach. |
Mark ONE response per statement.
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1. Do you summarize material that you find in your research? |
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2. Do you paraphrase (put in your own words) material that you find in your research? |
1 2 3 |
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3. Do you use the library to access information in several different sources (books, periodicals, trade journals and the Internet), rather than limiting your research to just one type of source such as the internet? |
1 2 3 |
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4. Do you use brainstorming or questioning techniques to initially clarify your topic? |
1 2 3 |
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5. Do you know how to break down a topic to identify what information you need to gather, with enough, but not too much, to write about? |
1 2 3 |
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6. Do you create an outline of a paper before you start writing the first draft? |
1 2 3 |
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7. Do you write several drafts of a paper before you submit it for assessment? |
1 2 3 |
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8. Do you have someone else proofread your final draft before you submit it for assessment? |
1 2 3 |
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9. Do you use a grammar and spelling check when writing an assignment? |
1 2 3 |
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10. Do you know how to cite your sources within a paper? |
1 2 3 |
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11. Do you know how to reference your sources at the end of an assignment? |
1 2 3 |
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12. Do you know when to cite your sources so that you do not plagiarize? |
1 2 3 |
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Total your scores from each question in the box |
Score: |
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Concluding section
1) How I believe my selected WBL placement will influence my future career direction
I am confident that my chosen WBL position as a marketing officer in the retail sector will significantly affect the course of my future professional life. I will learn a lot about marketing tactics, customer behaviour, and retail operations from this employment. I'll be able to improve my abilities in customer engagement, marketing planning, and market research as a result. Working in a fast-paced, competitive atmosphere would also help me better appreciate the difficulties and possibilities facing the sector. I'll be able to explore several retail job options, such as marketing, sales, and customer service, thanks to this experience, which will also assist me to make wise judgements regarding the course of my future professional life.
2) Completed Personal Skills Profile (Added in section 1.3)
3) Completed Research Skills Profile (Added in section 1.5)
4) A completed Expression of Interest for the WBL placement I wish to undertake
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Student ID:
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Organisation Name:
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Website:
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Contact Name (if known)
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What, in particular, is it about this organisation that interests you, and what qualities do you feel you could bring to the organisation? What particularly intrigues me about ASDA is its dedication to provide its consumers high-quality, reasonably priced goods while upholding the highest ethical standards. I respect the company's commitment to diversity, sustainability, and community involvement. I think my excellent communication and analytical abilities will benefit the company as a marketing officer. Because of my background in consumer involvement, campaign planning, and market research, I will be able to support the company's marketing goals. I am also a proactive and cooperative team player, and I am certain that I can collaborate well with the company's stakeholders to accomplish its objectives.
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5) A completed Project Proposal document signed off by my module tutor
This document sets out the basis upon which a proposed student Work Based Learning (WBL) project is to be conducted within a sponsoring employer organisation. It is written by the student wishing to take up an offer of a WBL placement, in the form of a mini- ‘Consultancy Proposal’ intended to set out a clear outline of the work to be undertaken, its process, resources and outputs.
Students are expected to gain approval / sign-off for their ToR from a relevant member of the sponsoring organisation’ management BEFORE starting their placement.
The document forms part of the ‘Learning Contract’ between the student, the University and the sponsoring employer and should be treated as being ‘Commercially Sensitive’ and therefore not for general consumption.
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Please type into the boxes below |
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Student Name: |
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Student ID Number |
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WBL Placement Organisation |
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Name of Main Contact |
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Role of Main Contact |
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Background to the Project: Use this section to provide information about:
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As a marketing officer at ASDA, the examination of customer behaviour in the retail sector is the main emphasis of this project. How ASDA can better comprehend and cater to the evolving requirements and preferences of its customers is the specific question that has to be studied. The project's goal is to create a strategy for customer interaction that will increase client happiness and loyalty, which will help ASDA become more competitive in the retail sector. The project's goals include a thorough analysis of the retail sector, a review of ASDA's current marketing tactics, market research to learn more about customer needs and preferences, the creation of customer personas and the identification of customer segments, as well as the development and implementation of a customer engagement strategy and monitoring of its efficacy. |
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What overall business discipline does this project relate to? (e.g., HR / Marketing / Supply Chain / Finance / Strategy / Other) |
What overall business discipline does this project relate to? Is Marketing
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Is this project achievable in a short-term WBL placement? What is the basis for your views on this? |
A short-term WBL placement for an ASDA Marketing Officer post can entail simpler tasks like market research, creating social media campaigns, or consumer data analysis. Although still being doable within the confines of the placement, these initiatives may offer priceless learning opportunities and benefit the business. To make sure that the project is realistic and deliverable within the time period of the placement, it is crucial to communicate with the employer about the project's scope and goals and to set clear expectations and priorities. |
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What is your plan for undertaking secondary research about the employer and the specific project theme? |
This secondary research can give the marketing officer a strong basis to comprehend ASDA's marketing environment and create efficient marketing plans. |
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What is your plan for conducting primary research within the sponsoring employer organisation? Please identify:
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I would employ a range of techniques to gather data, including surveys, focus groups, and interviews with important stakeholders. In order to understand consumer behaviour and market trends, I would also make observations and analyse data. In terms of dedication and collaboration, I would anticipate the employer to offer the tools and assistance required for doing research, such as access to pertinent data and stakeholders. In order to make sure the study is in line with the company's aims and objectives, I would also need their active cooperation.
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What resources do you anticipate needing from the employer to enable your placement to be effective?
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I would anticipate needing access to people, papers, places, and data as an ASDA marketing officer in order to facilitate efficient placement. |
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Deliverables: Please outline what you expect to produce as a result of completing your WBL Placement, such as:
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My WBL Placement deliverables as a marketing officer at ASDA include a formal report and a management summary.
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Anticipated Outcomes Please outline what you think will be gained by the organisation as a result of you undertaking the WBL project, such as
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The outcomes of my WBL project, as a marketing officer at ASDA, are expected to involve generating action points, strategies, and processes, as well as obtaining insights and understanding.
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Other Information Please use this section to include any other information that you feel is relevant to understanding the proposed WBL placement project |
Working together with internal and external stakeholders is crucial for the success of the project as an ASDA marketing officer.
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Agreed Start Date for WBL Placement: |
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