Business Continuity Plan Design for Canva

Business Continuity Plan Design

Student Name: [Your Name]
Student Number: [Your Student Number]

Business Name: Canva
Industry Name: Graphic Design & Digital Media

Business Background

Canva is an Australian company offering a simple and efficient way for users to create attractive visual content. Canva was founded in 2013 by Melanie Perkins, Cliff Obrecht and Cameron Adams however it revolutionised the Graphic designing industry by making it accessible to anybody and everybody. This platform offers the concept of a ‘free tier,’ in which users can use the platform for free but will be charged for additional features, templates, and shared assets. Over the years, Canva has made massive growth to its development which is now has millions of users worldwide and numerous available templates and designs within various sections, including social media designs, presentations, flyers, and marketing tools (Wang and Franke, 2020).

Industry Background

Out of these industries, graphic design and digital media industries record high as a result of the rate of technological advancement they undergo as well as the dynamism of their consumer. By the use of social media and other kinds of digital marketing, the needs for better quality images and graphics have been realized. Due to this change, there is stiff competition and many companies have emerged, for instance Adobe Spark, Visme, and Crello are some of the main competitors. The industry is shifting due to aesthetics and design trends in UX and adapting artificial intelligence (AI) to enhance its operations. Realizing the value of visuals, companies are leading to a growing demand for platforms like Canva as new approaches and solutions to users’ requirements must be found to stay relevant (Cheung et al., 2023).

Business Background 2

Industry Background 2

Part 1 – Business Risk Register 4

Part 2 – Business Impact Analysis 8

Part 3 – Incident Response Plan 10

Part 4 – Recovery Plan 12

Conclusion 14

Reflection on Business Continuity Planning Concepts 15

References 16

Part 1 – Business Risk Register

Risk Name	Risk Description	Likelihood	Impact	Priority	Mitigation Measure
Data Breaches	A data breach occurs anytime individuals who are unauthorized are able to get access to customer information that is sensitive. Since it is an online platform, Canva collects a lot of information of its users, which exposes it to cyber attackers.	High	High	High	Because of such a threat of cyber threats, Canva has to incorporate various complex security measures such as MFA, data encryption, security audits, and many others, and provide information security instruction to the workers. Furthermore, having a vast plan for managing incidence on data breach act is valuable in order to contain and minimize any breach that might occur.
Feature Update Risk	Examples of Feature Update Risks refer to potential negative consequences that are associated with either new features or changes concerning Canva application. Mishandling of updates may lead to problems with the GUI and user complaint.	Medium	High	Medium	Consequently, Canva’s additional functionality necessitates the utilization of a standard method that includes testing, a phased adoption, guiding users about its utilization, means for feedback collection, and regular assessments of functionality. Perhaps this creative planning might ease alleviations of interruption and ensure that changes match user expectations adequately. Such a timely engagement of users also can also yield more useful information regarding the needs and preferences of consumers during the same process of updates.
Market Competition	It is highly competitive in graphic design, to add to this there exists a myriad of the other platforms. As it is, this giant of an online graphic design tool needs to continuously develop new features and replicate its success to sustain its market position.	High	Medium	High	From the case, it is clear that to perform efficient market analysis, Canva must remain updated of the features of competitors, trends of the market and preferences of the audience. To support its market position and prove itself as a company aware of market trends, Canva has set up an elaborate product roadmap and incurs expenses for R&D.
Compliance Risks	Canva is located in several countries, and every country has rules regarding data privacy and ownership of invention. An ordinary life without following those regulations might lead to legal consequences.	Medium	High	Medium	For a compliance, there is a need for enough reviews and changes of the compliance policies as well as providing sufficient staff training in the legal matters as constantly recruiting the, legal manpower. The CMS help an institution to monitor the changes in law and whether they are in compliance hence eliminating high possibilities of huge penalties or harm on reputation.
Technical Failures	In cases of difficulties to access the users during technical problems, like server crashes or software problems, the user satisfaction as well as the chance of their continuous use is at risk.	Medium	High	High	It is crucial for any organization to purchase and begin applying an IT structure that has redundancy since technical events can cause lots of down time. That this can be achieved through maintenance with updates to stop any potential issues is an important pillar for ensuring contingency for technical failure, as well as for maintaining user trust and satisfaction at high levels that require contingency plans including explicit communication to users.

Part 2 – Business Impact Analysis

Critical Business Activity	Description
1. User Onboarding	In the first stage of engagement, sign-up and onboarding, identifying accounts and setting up preferences, and getting to know Canva’s workflows are what users do.
2. Content Creation	This kind of work also encompasses users actively creating visuals and documentation in the framework of the Canva tools developed. It is among its key elements interconnected with user engagement and the overall customer value proposition (Rodríguez-Espíndola et al., 2022).
3. Template Updates	Like any service that aim at safeguarding the new clients on one hand and retaining the existing ones, another important factor is to update and expand from time to time the list of templates you have. Organic closets to retain the structure of content and to provide users with updated material create a better experience.
4. Customer Support	Hence when addressing the targeted customers, it is worthy to point that periods bidding to assist in fulfilling the needs of the customers whenever they post questions or questions of concern is supportive to make them loyal and satisfy. A committed user support mechanism can quite strongly influence user perception on the brand.

Maximum Amount of Time Business Activity Remains Unavailable	Impact of Loss	RTO
1. 48 hours	A loss of potential customer acquisition along with a reduction in the frequency of use can result in loss of revenue. Even here, an inadequate manner of onboarding new users can lead to high rates of churn.	12 hours
2. 24 hours	Decline of user satisfaction to a significant degree has resulted in increase of churn, poor feedback and potential loss of their existing users to competitors. Enhancing the user opinion is a main task, and any interruptions can significantly harm it.	6 hours
3. 1 week	It might also endanger user loyalty to Canva; as required to find content alternatives from competitors, there is a likelihood they might develop an unfavourable perception to the market image of Canva.	2 days
4. 12 hours	Fixing user issues systematically leads to positive changes in the perception of the brand, increases the platform’s credibility with its users, and may ultimately cultivate sustainable, long-term benefits from an economic standpoint. Consumers are willing to receive help right then; anything that takes long is likely to irritate the consumers.	3 hours

Part 3 – Incident Response Plan

Incident Type	Actions Required to Eradicate/Resolve the Incident	Resources Required to Resolve the Incident	Who is Responsible for Remediation Actions	Systems/Services to be Prioritized	Systems/Services Affected During Remediation Process and How
Data Breach	Form the incident response group, determine the severity of the breach, notify affected users, proclaim that some systems are unmalarious, and conduct a forensic study.	Cybersecurity team, legal advisors, IT resources.	Head of Security	User data management systems, security protocols.	In the course of the crisis, the inefficiency of the fast services delivery channels may create more customer frustrations (International Journal of Information and Computer Security, 2022).
Feature Update Failure	Version control, gather data from users and testing about bugs, notify users about changes and correct those solutions as soon as possible.	Development team, user feedback channels, and monitoring tools.	Product Manager	Development and deployment systems to ensure continuity.	Whenever solving the problems the user interface may often be interrupted and this can be irritating to the users.
Server Outage	Discover the cause of the outage, turn on the services without delay and give information about the issue and the duration for fixing it.	IT infrastructure, backup systems, and disaster recovery plans.	IT Manager	Server management and user access systems to minimize downtime.	Limited user visit necessitates the user experience and their satisfaction during road to the recovery process might be affected (Wanting (Lisa) Wang and John, 2021).
Compliance Violation	Once the nature of the violation and corrections to be made are understood then the law requires that you file a report with the allocated officials.	Legal team, compliance resources, and relevant documentation.	Compliance Officer	Compliance monitoring systems to ensure regulatory adherence.	In some audit scenarios, there might be brief restrictions of user data processing systems which in turn affects functionality of the users.

Part 4 – Recovery Plan

Critical Business Activities	Preventative/Recovery Actions	Resource Requirements/Outcomes	Recovery Time Objective	Responsibility
User Onboarding	Improve the onboarding process to the best level possible by providing accurate documentation, developing easy instructional/ teaching aids and offering assistance to users.	Ironically, user guidelines, videos that train, hired support personnel.	12 hours	Customer Support Manager
Content Creation	Ensure a quick fix to bugs in tools for content creation and content upkeep system stability through frequent releases.	Resources monitoring teams and feedback receiving teams are reserved for the development team.	6 hours	Product Manager
Template Updates	Provide back regular updates and complete intervals of testing, and help users to become proficient at giving feedback to help discourage disruptions.	The tools for design, feedback space, and space for testing.	2 days	Content Team Leader
Customer Support	Have a better support framework with help coming from a chatbot and it enhances a longer period of service delivery.	These are possible combinations of customer service platforms, more trained employees and kinds of support resources.	3 hours	Customer Support Manager

Conclusion

Thus, the risk management plan and risk analyses presented in the present report fully elucidate the essential steps which Canva must make to protect its operations against various risks. Risk management is possible at Canva because the platform is capable of developing adequate preventive actions, which protect user information and enhance the platform accessibility when certain threats such as data leakage or feature updates are detected.

Also, the business impact analysis draws attention to the critical necessity of the processes like user onboarding and customer support. Awareness of the potential effects of disruption in these fields helps Canva allocate resources and state explicit RTOs appropriately. This tactical framework makes certain that those fundamental tasks run effectively, effectively regardless of the difficulties experienced.

In other words, a commitment to the ongoing examination of risk, response to incidents, and provision of recovery strategy will enable this corporate actor to function effectively in an ever-evolving organic digital environment. Though the technique of focusing these elements has the capability of enhancing Canva’s operational efficiency and of guaranteeing it aseverable competitive advantage in the marketplace by providing maximum value towards its customers, reducing related risks simultaneously.

Reflection on Business Continuity Planning Concepts

It goes without saying that for organizations, including Canva, the key challenge in today’s global climate is to have strong business continuity planning principles so that functionality can continue where there are serious disruptions. Scrutinizing this assignment has enhanced my understanding of the importance of this concept in short-lived risk conditions more so in a fast-developing digital business domain. There are learnings of how key business processes can be impacted by a plurality of risks, and required to have comprehensive recovery plans ? (Quach et al., 2022).

By company, the value in constant advancement in business operations and management was also reported. Thus, with the capacity to generate better user engagement and improve delivery of services, Canva particularly integrate user feedback in its alterations. It is for this reason that the research stated that there is need to balance between the technological advancement and user requirement for a platform in today’s competitive world (Horalek, 2023).

References

Cheung, G.W., Cooper-Thomas, H.D., Lau, R.S. and Wang, L.C. (2023). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia Pacific Journal of Management. [online] doi:https://doi.org/10.1007/s10490-023-09871-y.

Horalek, J. (2023). Business Impact Analysis of AMM Data: A Case Study. Applied System Innovation, [online] 6(5), pp.82–82. doi:https://doi.org/10.3390/asi6050082.

International Journal of Information and Computer Security. (2022). Data breach: analysis, countermeasures and challenges | International Journal of Information and Computer Security. [online] Available at: https://www.inderscienceonline.com/doi/abs/10.1504/IJICS.2022.127169 [Accessed 27 Sep. 2024].

Quach, S., Park Thaichon, Martin, K.D., Weaven, S. and Palmatier, R.W. (2022). Digital technologies: tensions in privacy and data. Journal of the Academy of Marketing Science, [online] 50(6), pp.1299–1323. doi:https://doi.org/10.1007/s11747-022-00845-y.

Rodríguez-Espíndola, O., Chowdhury, S., Prasanta Kumar Dey, Albores, P. and Emrouznejad, A. (2022). Analysis of the adoption of emergent technologies for risk management in the era of digital manufacturing. Technological Forecasting and Social Change, [online] 178, pp.121562–121562. doi:https://doi.org/10.1016/j.techfore.2022.121562.

Wang, S.S. and Franke, U. (2020). Enterprise IT service downtime cost and risk transfer in a supply chain. Operations Management Research, [online] 13(1-2), pp.94–108. doi:https://doi.org/10.1007/s12063-020-00148-x.

Wanting (Lisa) Wang and John (2021). Quantitative modeling of residential building disaster recovery and effects of pre- and post-event policies. International Journal of Disaster Risk Reduction, [online] 59, pp.102259–102259. doi:https://doi.org/10.1016/j.ijdrr.2021.102259.

Business Continuity Plan Design for Canva in the Graphic Design & Digital Media Industry