Impact of social media on consumer behaviour in tourism industry

Impact of social media on consumer behaviour in tourism industry

Proposal

The project will be based on the organisational context because the discussion on the organisation related to topic is easier than others. This will be helpful for further discussion on the analysis of impression of the social media marketing on the buying decisions using some examples of organisations belong to tourism industry.

The aim of this is ‘to evaluate the impression of social media marketing in terms of buying decision in context of tourism industry’. This study will be based on the objectives such as: (i) to study factors affecting consumer behaviour, (ii) to identify the demographic variables that have effect on the consumer buying behaviour, (iii) to analyse the change in decision making process of consumers due to social media platforms. The major focus of this study will be on analysing the factors influencing consumer behaviour and how these factors impact consumer behaviour; further how these factors can be helpful in influencing the purchasing power of the customers. Along with this the demographic variables associated with the consumer behaviour will also be enlightened. In the further discussion of the topic these objectives will be addressed whilst answering the questions in order to identify the role of social media marketing in terms of the buying behaviour within the tourism industry.

The purpose of this study is to evaluate the effect of the consumer behaviour in the tourism industry using the data analysis method with the help of data collection. This work will be based on discussing the latest literature reviews about the impression of social media tools on consumer behaviour. Furthermore, different social media marketing tools will be discussed to analyse the perception of the customers towards these. Along with this the factors influencing the consumer behaviour will be helpful in analysing the impact of the same so that the efficacy in the functions can be made (Pütter, 2017). It is expected that this work will be addressing the secondary data based observation of different authors’ perception or views.

Furthermore, different theories of consumer behaviour and how the factors influence the buying behaviour of the customers involving the social media impact will also be addressed. The factors which can help in providing the sustainability and competitive advantage to the companies by changing the perception of the customers will also be addressed to complete the requirements (Kizgin et al., 2018; Voramontri & Klieb, 2019).

References

Kizgin, H., Jamal, A., Dey, B. L., & Rana, N. P. (2018). The impact of social media on consumers’ acculturation and purchase intentions. Information Systems Frontiers, 20(3), 503-514. https://link.springer.com/article/10.1007/s10796-017-9817-4

Pütter, M. (2017). The impact of social media on consumer buying intention. Marketing, 3(1), 7-13. https://www.researchgate.net/profile/Bojan-Obrenovic/publication/335500761_The_Impact_of_Social_Media_on_Consumer_Buying_Intention/links/5d691a8ba6fdcc547d6b55b2/The-Impact-of-Social-Media-on-Consumer-Buying-Intention.pdf

Voramontri, D., & Klieb, L. (2019). Impact of social media on consumer behaviour. International Journal of Information and Decision Sciences, 11(3), 209-233. https://www.inderscienceonline.com/doi/pdf/10.1504/IJIDS.2019.101994