Operation Management in Morgan Motor Company: A Comprehensive Analysis

INTRODUCTION

A particular organisation is required to focus on its various actions and operations taken to maintain a proper strategy and keep its position intact on the grounds of business resulting in ongoing growth. Among such actions, one action which lies here is operation management. This is a process of organising, proper planning and overseeing the production in the business of both goods and services (Feldman and Morgan, 2021). This is a required action which in simpler terms is also known as monitoring of the working in an organisation.

In this report, there will be various different factors will be discussed with regards to the process of operation management, its practices, how it supports the success of organisation, what can be the use of technology or how technology can be used in better use of operational management along with it there will be a detailed discussion on the risks of using technology in operation management and later there will also be a discussion regarding supporting functions linked to this operation management and how can they assist with an assurance of organisational success of Morgan Motor Company (Morgan and Nasir, 2021).

ABOUT MORGAN MOTOR COMPANY

Morgan Motor is considered to be Britain's longest-established motor manufacturer which has remained intact for more than 110 years. Their design, their engineering, their crafting, their manufacturing everything has come up with a long legacy of years of maintenance which has helped them to keep their value, fame and honour maintained and trusted for the years since they started Morgon Motors (Morgan and Nasir, 2021). In today's time, Morgan Motor is taking a step ahead in building cars and making things look modern with a twist of tradition and more significantly it commits to a long-term future of building cars in Britain (Morgan, 2022). This is a journey with several background processes in terms of operational management which will be discussed in a more enhanced way in this whole report where various areas will be highlighted in order to achieve the best way in order to learn the reason for such growth and success of Morgan Motors.

OPERATION MANAGEMENT PROCESS AND PRACTICE IN MORGAN MOTORS

As mentioned earlier, Morgan Motor is known for the establishment of its handcrafted cars which have been maintaining a proper legacy for many years of past. The main part of the operation management process of Morgan Motor Company is their handcrafted cars. These cars are given a traditional look which is even today in demand which resembles the past models but in a lavish way that it would not look out of trend or something alike. Their materials are all assembled by their hands and this procedure begins with the main construction of the ash frame of the cars. This is something which they have been keeping in their consideration making it a vital part of their business (Feldman and Morgan, 2021). They use aluminium panels to make ash frames. A car is covered using it and all these are made in a separate form and are later assembled to complete a model. There are certain specifications of the Morgan Motor Company which need to be met with the help of the following procedure. This is something which is done with the help of suppliers who can supply suspensions, brakes and other needed parts to be inserted in a model.

The last stage of separately making the parts of the model is making an engine. After the completion of the engine, all parts are assembled in order to complete the whole model of a car. Interior begins in a crafted manner using the hands and there is absolutely no use of advanced machinery in creating model designs or making of a car (Morgan, 2022). Along with this quality materials are used to trim the required parts of the interior of the car. These materials are leather and wood that too of a premium quality which can provide a luxury feel to the users of the car.

There are several practices which are followed in the company of Morgan Motors. This is a company which is high on labour intensive work but this work serves the high quality of product levelling up to the standards of Morgan Motor Company. This is a company which develops high-quality products, appreciating the hard work of creators and valuing them for the work which attracts different people with an immense level of trust towards Morgan Motor Company (Feldman and Morgan, 2021).

Another practice which is followed in the company of Morgan Motors is flexibility. This is the quality which is largely followed in the segment of handcraft work where they can modify and control their building of product to the best level possible and this allows the company to bring out different variations set up to the standards of Morgan Motors (Morgan and Liker, 2020).

OPERATION MANAGEMENT – REASON FOR THE SUCCESS OF MORGAN MOTORS

Systematic management can lead to greater results and an appropriate position for a company to lie in. Similar to the management of Morgan Motors, this is something which is considered a key point for the success of a company like Morgan Motors. Apart from their name, one thing which defines them to the best level is their serving of quality. Their quality comes under the luxury yet a most authentic and luxury quality and this is due to their strong grip on their quality control and craftsmanship. This is an essential reason for them to keep the best people holding expertise in the program of crafting cars as these cars are given a modern twist in the old tradition of the car.

Their detailing includes a classic style which is the main reason for the buyers to get their hands on the car of Morgan Motor Company (Lohmer and Lasch, 2020). Moreover, with their legacy being intact, there comes a huge trust of people as they report in the least repair and barely any complaints with regards to their product as well as services. When an organisation designs a car, there comes a session of monitoring the work and in case of any issue, it is solved immediately with the least delay in work this is an approach which comes in at most of use meeting the high expectations of the company.

Another reason for their success is customer satisfaction, this point has been mentioned in the above paragraphs in indirect ways where customers are highly satisfied with the product they receive from Morgan Motor Company (Morgan and Liker, 2020). This company ensures that their customers are high on the side of contentment and their trust in them will be better in upcoming times they stand by the quality they provide to their customers along with a proper guarantee and warranty of their products and least to no number of complaints in return. They pay attention to the different level of customisation which comes from the side of their clients and when customers witness their model setting up to their expectations helps to build more and more on the company that respects and cares for the different requirements of their customers.

As a result of making improvements in different areas, wherever required in the major or minor sense, they continue to become more and more profitable with time (Lohmer and Lasch, 2020).

ROLE OF TECHNOLOGY IN OPERATION MANAGEMENT

Technology in the Morgan Motor Company is used for greater reasons where they can fill the needs of their customers and set the product up to their expectations. For example; in the name of technology, they use Computer-aided design which is used in producing components and designing along with ensuring the consistency in a correct form which would not cause any trouble in the product in later times. Similarly, there are various different areas where technology is used in the least yet in the most beneficial way by Morgan Motors to simplify the most complicated process where they can save some of their time and invest in some other work which can again benefit their company in some or the other way.

In order to cut their panels in an appropriate and steady way they use laser machines where they can draw lines and cut accordingly in a clean, effective and least time-consuming way where they decide a proper size and as they do not find themselves competent enough to cut the things and make them onto that particular size, they use laser machines where they would not find their time to get wasted and proper investment can be followed for the same in the most accurate way possible (Delic and Eyers, 2020).

Another way they reduce their cost of time and effort is by using 3D printing. It helps in producing the prototypes of the new parts of a car. This type of machine is something where there comes reduced time and costs which helps in the development of new areas of a car in an innovative yet least time-consuming way. When 3D printing is used, it is used with the intent to enhance innovation rather than the investment of more time in one place.

One Software is installed by the company of Morgan Motor which directs light towards the reason for the success of Morgan Motor Company as a premium brand of cars, that is the quality management software. This software is used in order to inspect the cars before delivery so that in case of any type of error, damage or the site of improvement things can get clear on the spot without any further customer issues or dissatisfaction from the brand or product. Hence, this is assured that what Morgan Motor Company performs as part of their work has a proper intent and a goal which is needed to be accomplished (Sodhi and Tang, 2021).

RISKS OF TECHNOLOGY POSE

One of the biggest risks of pose of technology in the company is the failure of the technology (Delic and Eyers, 2020). This is the most common thing which takes place when it is discussed about any adaptation of technology in any field. This is something which organisation needs to keep in mind they should have a Plan B for everything. As a part of the factor of technology, this is a major reason why a sudden failure of technology can lead to a larger loss of time as well as the loss of money. Therefore, it is essential to have a backup for the technologies which are in use in a company as it can cause severe issues which can also include the damage of a particular product.

On the other hand, the thing which is necessary and most required to do in the case of technology is time-to-time maintenance (Werner et al., 2021). This is essential and it will be fair to say that it is the most important thing which can help to reduce the issue of a sudden loss of technology but this is a task filled with responsibility as one step carelessness in the maintenance of product can cost a long-term loss of all time, energy and money. Hence, to preclude the disruption of workflow and encourage a smooth run of work with a proper flow of resources, it is important to maintain the technologies being used with the help of advanced technology makers.

The computer system used at Morgan Motor Company is said to be weak working as per reports. There is a need to make things secure with a strong security system where nobody can able to make any effort to grab the data of Morgan Company as this thing is prone to take place due to the name and fame of Morgan Motor Company (Helo and Hao, 2022). This issue is a priority issue to be solved as early as it can because such issues can give allowance to high financial losses where things can be high at risk and even the whole company itself.

When all these issues get resolved, there will be improved control on online resourcing along with proper quality control management or in other terms they will have the ability to work without wasting crucial time and focus on what can be done next in progressive form with minimisation in the costs.

SUPPORT FACTORS LINKED TO THE MANAGEMENT PRACTICE OF MORGAN MOTORS

There are certain supporting factors connected to the practice of Morgan Motors. There are certain levels of management at first, supply chain management where there is a list of certain tasks to be carried out on necessary purpose and the reason for the same is a systematisation to be done on specific time with a specialised purpose (Werner et al., 2021). For a joint achievement, there comes a joint labour of work which would lead to the specific outcomes and these outcomes are achieved with the help of adequate labourers coming together and working together meeting desired expectations of reach in the best possible ways.

Another supporting factor after the combined and collaborative working of the team together for a specific purpose which can also be defined as a part of human resource. Where people make use of their knowledge in order to create the best outcomes and apart from that there comes a whole bunch of control which can include control of quality which encourages change and makes desired things take place there (Helo and Hao, 2022). This process requires a skilled workforce and an immense range of labour. This makes the organisation meet its higher expectations of where it wants to be and hold the top position in the world.

All these factors are not possible without proper planning. Therefore, proper planning is a part of working in the Morgan Motor Company where they discuss what is required to take action and place themselves into different situations where they can reach a level that they envisioned in their mind. They keep a whole track of the process, monitor the different conditions and distribute resources as per the requirements which makes them worth a premium product completion with the great facilities, production and enhanced customer satisfaction with every completion of the product (Molinaro et al., 2022).

All of these factors when comes to planning require maintenance, hence maintenance is a significant factor which helps organisations to keep their goals fulfilled all the time with the help of constant efforts and a plethora of hard work in the process of monitoring.

CONCLUSION

In this whole report, there was an elaborate discussion regarding operation management, its processes and practices, its maintaining factors and a critical understanding of its implementation in an organisation. This is an important step where proper planning, and organisation are done with regard to the progress of an organisation respectively. This is a complete process where different planning is done in order to make things simple to follow by and take the right path which is essential for a process to get completed. As there are several areas like, quality control, management, intensive labour, monitoring and so on, each area needs to be looked after so that things get better and do not lead to any loss of further cost for the organisation with such a huge name and fame. As Morgan Motor Company is maintaining its legacy, its internal and external environments are maintained to the highest level and these people give their best in maintaining all of it which has been discussed in a detailed manner under the different topics of the report.

REFERENCES

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