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Abstract
This report is based on the concept of creativity and involves an introduction, the definition of creativity, Individual assessment of creativity, Creativity myths, the importance of creativity, The investment theory of creativity, The componential theory of creativity, data analysis of the gathered data and a conclusion. The term creativity is considered the major and powerful force that facilitates the effective design of human society and leverages knowledge and progress. Moreover, it was observed that organisations are required to understand the necessity of highly encouraging and promoting creativity and also innovation. It was stated that creativity has various advantages and also helps in analysing ways in which businesses can operate to keep the creativity in the individual. Therefore, it can be said that modern organisations are currently demanding more innovation and creativity. The organisation is focused on representing effective solutions to the rapid-paced complexity of the digital world.
Table of Contents
1. Individual assessment of creativity 4
3. The importance of creativity 6
5. Real-life examples of the implementation of creativity 9
Appendix 2: Interview Consent Form 15
Introduction
Creativity is expressed as the tendency to create as well as recognise ideas, alternatives and possibilities that are crucial in resolving issues, communicating with others as well as entertaining others. To become more creative, it is crucial to be able to see things in the different ways or from the various perspectives. Among the different things, it is crucial to develop new possibilities and alternatives. The topic of creativity has inspired and intrigued generations of practitioners. The conceptualisation in terms of creativity has come a long way from early of the Greek philosophers, Thorough the time of Aristotle, the term creativity has been touted as a people ability. The confluence strategy has suggested that creativity is expressed as the product of multiple often interactive influences and often defined that to obtain a comprehensive acknowledgement of creativity, one must consider the motivation cognitive abilities, social personality features and environmental and social factors. These four are the main factors that are majorly influenced by creativity. The structure of the report involves the definition of creativity, Individual assessment of creativity, Creativity myths, the importance of creativity, The investment theory of creativity, The componential theory of creativity, data analysis of the gathered data and a conclusion.
Defining creativity
In psychology, the term creativity is defined as the ability to develop novel, work that perfectly fits with the task and implement value in the context (Walia, 2019). This definition is recognised as the basic definition, though valuable for measurement and testing and is incomplete and does not involve any data regarding groups and individuals, Furthermore, it is argued that this definition of creativity completely focuses on the existence of original and effective outcomes. As per Mehta and Dahl, (2019) definition does not reflect the dynamic of creativity, which is associated with creative inconclusiveness and restricted occasions of innovative and creative achievements. To move from the limitations of creativity’s standard definitions, the burner’s description can also be considered, “determining how to utilise what already know to go beyond the current thinking. As per Bruno and Canina, (2019), the concept of creativity has been widely accepted for a long time ago and is consistently changing as per the socio-cultural environment. As it is recognised as a multidimensional and complex concept, various definitions have been proposed. As per the standard definition of creativity, it is expressed as the ability to analyse various new things for the adaption of available knowledge and resolve the issues, flexibly, effectively and originally. Also, this includes the development of the process of data gathering, selection, identification and reconfiguration of the relationships developing new and innovative ideas (Bruno and Canina, 2019). Moreover, creativity is also recognised as the value of the previous elements' new configurations. The skills are majorly based on the capacity to reconnect and disconnect the existing elements of understanding with each other.
Literature
According to Bergson, Landes and Grosz, 2022), creativity is central to the enhancement of the human condition. From digging well to the structuring of the portable thermos from the development of the music of the iPod, from the introduction of the wheel to the development of the aeroplane, creativity has majorly influenced human life. Even the current environment calls for innovation and creativity. The term creativity is recognised as the major and powerful force that helps structure human society and leverage knowledge and progress. To understand the actual meaning of creativity and how it works with the proper discipline like education, it is crucial to formulate a meaningful and valuable definition. It is the process of developing the original ideas that involve the value. It is the complete procedure of putting anyone’s imagination into the work. This process involves evaluations, making judgments as well as discerning the various possible results that ultimately come with effective results.
As per Thornhill-Miller, et. al. (2023), drawing upon past efforts to formulate creativity, there is a taxonomic model for the measurement of creativity that develops the form of a three-dimensional matrix inclusive of the stage where creativity can be measured (the team, the individual, the culture and the organisation, the facets of the creativity that can be assessed (process, product, person and press) and the measurement strategy (self-rating, objectives and the other ratings). Assessment of creativity at the individual stage involves two major approaches- creative achievement based on production and creative potential. It was reflected by Thornhill-Miller, et. al. (2023), that the first approach mainly focuses on the accomplishment of creativity which consists of the four major tools the biostereometric approach, the consensual assessment tool, the creative achievement questionnaire and the inventory of the creative activities. The second key approach of the individual assessment is mainly based on the creative potential which helps determine the cognitive abilities and the personality tests that are crucial for the creative work. The two major assessments of the creative potential involve alternative use tasks and remote association tests. The RAT helps in analysing the ability to disparate the ideas as the major capacity to creativity (Thornhill-Miller, et. al. 2023). Whereas AUT needs the people to develop the maximum ideas that must be based on the prompts. A higher level of creative potential is predicted by more of the ingredients for creativity. However, various profiles exist among the same set of such crucial ingredients or elements. The three major parts of the institutions and programmes can enhance creativity development. These are inclusive of designing the physical environment in such a manner that it helps in the development of creativity, with the help of teaching regarding creativity and the process of creativity and by providing training opportunities to help.
Various myths are effectively surrounded by creativity.
2.1 Myth 1 The term creativity is all about special things
The term creativity is all about being artistic and also it is all about enhancing the ways to resolve issues in unique ways (Trevallion and Nischang, 2021). It is a must to learn to identify the issues from different directions to develop the understanding and knowledge before searching the previous solutions and experimenting and testing, enhancing the prototypes as well as synthesis the solutions to the issues.
2.2 Myth 2 Only some individuals are creative
Everyone is born with the untapped potential. Everyone has potential and they must decide which they are interested in, what are their strengths and how to develop to reach that potential (Trevallion and Nischang, 2021). It is crucial to contribute the human creativity at the foundation of the digital transition.
2.3 Myth 3 Creativity is all about freedom
It is mainly the antithesis, that the creativity process involves discarding thoughts, perfecting skills and hypothetical scenarios (Trevallion and Nischang, 2021). This procedure takes much time, discipline, practice, and hard work to make the perfect and also craft thinking.
2.4 Myth 4 Creativity cannot be ever taught
To allow creativity to develop in the employees within the organisations, it is crucial to offer the condition for curiosity to develop. The leaders within the organisations share and utilise the creativity process offering students to work collaboratively on issues that develop critical thinking, higher order, risk-taking and discipline (Gardiner, 2020). It is important to offer the various time and give opportunities for the employees to enhance these skills. This leads to the offer the various venues to foster creativity.
3. The importance of creativity
In the opinion of Trevallion and Nischang, (2021), Schools, communities and organisations work together to focus on the person’s creativity as well as recognise its inherent value at each stage. The utilisation of modern, changing and new techniques will demand the utilisation of creativity in daily life. Learning and development are the major keys for the future and have enabled the individual out of their creativity by pressurising conformity to the thinking and ideals. As per Hisrich and Soltanifar, (2021), only with the help of developing creativity, an organisation can unlock its doors and reach its potential. Hence organisations must understand the necessity of actively promoting creativity as well as innovation due to the advantages of analysing ways in which they operate to keep the creativity for each person. Modern organisations are highly demanding for developing innovation and creativity and need to be serious regarding effective solutions to the rapid-paced complexity of the new modern world.
4. Theory of Creativity
4.1 The investment theory of creativity
The investment and confluence theory of creativity was proposed by Sternberg in the year 2006 and focuses on understanding the concept of creativity. As per this theory, creativity needs to be a confluence of the six interrelated but different resources such as intellectual abilities, styles of thinking, knowledge, personality, environment, and motivation (Barai and Saha, 2021). Hence it can be said that creativity is not about a particular thing but focuses on the system of things. This theory reflects that creativity is related to the decision just like the investment. The different aspects of creativity involve:
Intellectual skills:
The intellectual skills involve three major skills inclusive of analytical skills, synthetic skills and practical contextual skills. If the organisational teams lack these skills, then the manager is required to look outside to analyse the specific needs (Sasser and Koslow, 2019). These skills are not only helpful in sharing new ideas but also persuade it to other individuals to implement them.
Knowledge
Knowing the specific field can also lead to an entrenched and closed perspective. Knowledge can develop or hinder creativity, hence leaders must seek an individual who can balance both the personal features as well as expertise of the new applicant (Sasser and Koslow, 2019).
Thinking styles
Thinking styles refer to the different ways of using the skills. These are the decisions related to how to deploy the abilities that are available to individuals (Barai and Saha, 2021). People from different groups can think more creatively and can generate more innovative solutions. The organisation needs to provide training programmes to individuals that encourage them to analyse the assumptions of each other and understand the viewpoints as well.
Personality
Personality is expressed as conviction of the people's thoughts. There are various attributes of the personality including work under ambiguity, risk-taking ability, as well as self-efficacy (Barai and Saha, 2021).
Motivation
This factor reflects that the person needs to be self-motivated and creative to analyse the solutions. Individuals do not work creatively until they focus on the task rather than the appreciation as well as future rewards (Sasser and Koslow, 2019). Hence, motivation is considered a crucial function that is not inherent in the person. Creativity is not enhanced without the help of the reward system that motivates the employees to share their views, ideas and new approaches.
Environment
Environments are the factor that has a major impact on creativity as the physical surroundings play major roles in encouraging the individual to develop new connections and think effectively in a broad manner (Barai and Saha, 2021). Hence effective creative environments are crucial to reflect a playful attitude and behaviour and develop the creative output.
4.2 The componential theory of creativity
The componential theory of creativity is expressed as the comprehensive model that reflects the psychological and social components crucial for the individual to develop creative work. This theory of creativity is grounded in the definition of the term creativity as the development of ideas and results that are both appropriate and novel to the objectives (Gao, 2024). This theory mainly involves the four elements that are crucial for the creative process. The three elements in the individual- creativity-relevant skills, domain-relevant procedure and the intrinsic task motivation. Another element that is outside the individual is the social environment within which the individual is operating and working (Xu, et. al., 2023). The recent version of this theory is related to organisational creativity as well as innovation, which carried out the implications for the environment of the work carted within the business place by the managers. As per the components of the creativity framework, the skills domains must be operated in the process of developing new tasks. Such a process involves analysing the specific task, creating the response possibilities, preparing to handle the issues and also choosing the responses to effectively complete the task. While implementing this theory for the creation of the new performance, the creator may involve in the process at the time of the initial formation phase, however, the other performers and creators will be engaged in the final generation of the product (Xu, et. al., 2023). Those who engaged in the need the domain-relevant skills, task motivation, creativity creativity-relevant skills to develop the product.
Various confluence theories have analysed the specific stages of the creative process. The componential framework of creativity reflects the five levels of creativity.
Task or issue analysis, in which the work motivation analyses whether the search for the final solution will start or continue.
Preparation in which the domain-relevant skill identifies the pathways that can be available at the time of the search for a response (Gao, 2024)
Response creation, in which the creativity-relevant process serves as the executive controller as well as influences the search process response
Response communication and validation, in which the skills of domain-relevant analysis are the criteria that need to be used to analyse the response (Xu, et. al., 2023).
The results, in which the correct decision is formulated, the outcome will results influence the task motivation and analyse whether the procedure will, continue or finish (Gao, 2024).
5. Real-life examples of the implementation of creativity
Netflix: The exponential growth of Netflix and rival competition reflect the culture of creativity and innovation. The organisation has consistently analysed the different stories from around the globe and offers vast content. As per Allegretti, et. al., 2021), the biggest creativity of Netflix is the transformation from the rental company of DVD to a digital video streaming platform which provides the opportunity to become a leading company in the industry.
Volkswagen: Volkswagen has driven creativity by optimising the AI charging cycles for the vehicles, networking the vehicles and maintenance of the vehicles (Cohen, 2021). Moreover, the company has introduced AI labs to analyse the idea of the new products as well as effectively collaborate with different tech.
Data analysis
The data was collected by interviewing an employee with a good knowledge of creativity. With the concern to the importance of creativity in the organisation, it was analysed that creativity plays a major role in inspiring the employees to effectively work with each other. As per Ibrahim and Daniel, (2019), the development of the organisation would not exist without the effective support of effective leadership. The more creative procedure will encourage more collaboration. Therefore, organisations must focus on the development of the mindset of consistent learning. Likewise, it is also crucial to motivate the employees to gather new data and analyse new and innovative ways to perform activities. Moreover, it was observed that there are different ways to encourage the creativity within the organisations. The organisation needs to develop a business place that focuses on encouraging creative thinking and influences team creativity. Also, it was stated that the development of creativity facilitates collaborative workspaces as well as a culture of promoting new ideas for motivating teams to be able to think creatively and innovatively.
In the context of creativity’s benefits to colleagues, it was observed that creativity has a great influence on the employee and his colleagues as well. As per Zeb, et. al., (2020), creativity facilitates the employee to explore new ideas and devise effective solutions to critical issues that occur within the organisation. It was stated by the employee that creativity is beneficial for his colleagues as it is effective in seeking new information and developing new ideas for resolving issues. Moreover, it helps other employees to get more engaged with other departments and strengthen their relationships and bonds with the other employees. Moreover, as per Soda, Stea and Pedersen (2019), there is one more query regarding the benefits or detriment of the creativity that brings to the workplace. In this context, the employee has explained that creativity comes up with unique and various benefits to the workplace. The major benefits of creativity involve enhanced overall productivity, better teamwork, innovation, and help in providing better solutions to problems.
Conclusion
In closing, a review of the organisation has suggested that the topic of creativity has remained a crucial topic in this field for various decades. From the above report, it was observed that creativity completely focuses on the existence of original and effective outcomes. Moreover, it has been analysed that the promotion of creativity facilitates the employee to analyse and explore new ideas. This is also effective in devising effective solutions to severe and critical issues that occur within the organisation. By conducting the interview, it was observed that driving innovation and creativity is advantageous for the employees and helps them to gather new information. This can help develop new ideas for resolving issues and enhancing productivity. Likewise, it also facilitates the employees to get effectively engaged with other departments and build strong relationships and bonds with the other colleagues and departments. The relevance of creativity is also reflected in this report. It has been analysed that the effective utilisation of modern, digital and new techniques would help the organisation to implement creativity in daily work and operations. To enhance creativity, promotion of learning and development practices are the major keys that enable the individual to reflect their creativity and develop their thinking and ideas. Hence it can be said that with the help of development of the creativity, an organisation can effectively unlock its doors and reach its objectives.
Reference
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Appendices
Appendix 1: Transcript
Why do you think creativity is important to an organisation?
In my opinion, creativity plays a major role in inspiring the employees to effectively work with each other. The more creative procedure will encourage more collaboration; hence it is crucial for organisations such as develop the mindset of consistent learning as well as motivate the employees to seek new data, understanding and innovative ways to perform things. Furthermore, with the capacity to think creatively, employees and workers are more likely to develop new and innovative solutions to resolve critical issues that lead to effective ways to reach the tasks and facilitate the business to operate in efficient ways.
How does your organisation encourage creativity?
According to my knowledge, there are various ways to encourage the creativity within the organisations. A company needs to develop an environment that highly encourages creative thinking that directly influences team creativity. This can also involve collaborative workspaces as well as a culture that recognised the new ideas for inspiring the teams to be able to think creatively and innovatively.
How has creativity benefitted you and your colleagues? Any examples you can think of i.e. risk and collaboration?
In this context, I would like to tell you that creativity has a major impact on me and my colleagues as well. It helps me to explore new ideas and devise effective solutions to critical issues. It is advantageous for my colleagues as helps them to seek new information and develop new ideas for resolving the issues. Moreover, it helps other employees to get more engaged with other departments and strengthen their relationships and bonds with the other employees.
What benefits or detriment examples can you think of creativity brings to the workplace?
In my opinion, creativity brings various benefits to the workplace, it can lead to better teamwork, innovation, enhanced overall productivity, improved adaptability, help in providing better solutions to the problem as well as develop the motivation and morale of employees.
Appendix 2: Interview Consent Form
Appendix 3: Ethical Form
