Professional Portfolio for Marketing Executive Role at Next Plc

Awarding Body
Campus
Programme
Module	Planning your Carreer in Business
Assignment Name	Portfolio
Student’s ID No	578863
Date of Submission	30th October 2024
Name of Lecturer	Tabassum Ferdous / Ali Ahmed
Word Count	2000 or Equivalent

Section A

Introduction to indicate the contents of the portfolio and the reason for both the CV and the personal statement

This portfolio will contain a range of resources that will be useful for the professional career of an individual. A relevant CV, a personal statement, an action plan of skills development, evidence of new skills of learning, and a professional LinkedIn profile are the core materials that will be included in this portfolio. The personal statement will display an overview of the individual along with the relevant skills that they will require while working in the marketing executive role at Next Plc. A professional LinkedIn profile will be included in this portfolio with screenshots of the profile that will help the individual to search for their desired job roles. A CV that will demonstrate the personal skills of the individual will be used in this portfolio. Moreover, an action plan will be tailored towards the development of skills which will be an essential part of this portfolio. Evidence of new skills of learning will be gathered during the classes by executing various exercises and will be showcased in this portfolio.

A personal statement and a CV are distinct but have complementary purposes in a portfolio when applying for a job or highlighting the qualifications to potential employers. A personal statement is a critical component of any professional portfolio because it offers a personalised narrative. It helps employers to understand who the individual is beyond their qualifications and experience. This is a crucial opportunity to display the personality, aspirations, and motivations of a person for pursuing a specific career or role within the chosen organisation.

Personal statement

The personal statement explains why the individual is applying for the specific role and how their values, goals, and skills align with the mission and culture of the organisation (Akpamah, Ivan-Sarfo, and Matko, 2021). It provides insight into what drives the person and how they see themselves contributing to the company. A personal statement allows the individual to demonstrate their unique strengths and attributes that may not be as evident in a CV. This is where, they can emphasise their enthusiasm, passion, and commitment to the industry which helps potential employers see why they are a standout candidate. The personal statement will allow the person to communicate their enthusiasm and passion for the marketing field and how this aligns with the values and vision of Next PLC. It can reflect innovative thinking and strategic approach to marketing challenges as marketing is a fiercely dynamic and creative role. This is a crucial opportunity to show the interest of the individual in working for a well-established retail brand like Next PLC and how they can contribute to its marketing success.

CV

A CV (Curriculum Vitae) is a more structured and comprehensive document that outlines their educational background, work experience, skills, and accomplishments in a clear and formal format (Vu and Le, 2022). The CV is the backbone of any professional application that offers detailed information on their professional journey. A CV offers a detailed and chronological account of their academic qualifications, professional experiences, certifications, and skills. It allows employers to assess whether they have the required background for the position based on hard evidence like degrees, work history, or special achievements. Marketing is a results-driven field and the CV allows the person to detail specific quantifiable achievements such as increased brand awareness, improved website traffic, and higher conversion rates of a marketing campaign. The CV provides a structured way to showcase the individual’s technical and soft skills that are relevant to marketing. Some of the core skills of marketing are SEO, PPC advertising, social media management, email marketing, and data analytics. These should be clearly listed to demonstrate the competency in managing both traditional and digital marketing strategies.

A short overview

Next Plc’s headquarters located in Enderby, Leicestershire, Next PLC is a well-known British multinational retailer that was founded in 1982 and has since expanded to become one of the top retailers of apparel, footwear, and home goods in the UK (Next, 2024). The company serves millions of customers both domestically and abroad through a combination of physical stores, online platforms, and catalogue services. Next PLC is renowned for its vast network of retail stores, which includes more than 500 locations throughout the UK and Ireland, as well as a significant online presence that enables it to reach customers worldwide. The company's business strategy has been engaged to be blending with a heavy emphasis on e-commerce with traditional retail operations. Furthermore, Next PLC has been allocated to be engaged to have narrated to be dedicated to sustainability and has put in place a number of programs, including carbon emission reduction, eco-friendly packaging, and responsible sourcing (Next, 2024).

To guarantee unified and effective campaigns that complement Next's brand identity, marketing executives has been allocated to be engaged to collaborate closely with several teams, including design, merchandising, and digital marketing (Kingsnorth, 2022). Additionally, the position has been associated to be associated in the process of reporting on important metrics to upper management, evaluating campaign data to gauge effectiveness, and making necessary adjustments to maximise outcomes. In order to keep Next PLC at the forefront of innovation in the retail industry, marketing executives are expected to stay current on market trends and new marketing technologies. Since marketing executives create engaging material and images to engage customers across multiple platforms, including social media, the website, and email newsletters, creativity and effective communication skills are critical for this position (Reith?Hall and Montgomery, 2023). They also work with influencers and other agencies to broaden Next's audience and create alliances that raise the legitimacy of the brand. Marketing executives can advance in the position by having expertise in both traditional and digital marketing.

Section B

Personal Statement

My name is Azime Ali; I can be narrated to be an ambitious and driven professional with a strong passion for marketing within the retail and fashion sectors. I have been allocated to be inspired by the power of marketing to shape consumer perceptions, drive engagement, and create memorable brand experiences. I am attested to have been particularly interested in the role of Marketing Executive at Next PLC due to its emphasis on innovation. My experience has been engaged to have given me a strong foundation in digital marketing strategies including content creation, social media management, SEO, and email marketing. Hence, it has been allocated to have allowed me to develop essential skills that are crucial for success in a Marketing Executive role. I am stated to have been skilled in analysing marketing data and consumer trends to optimise campaigns and tailor messages that resonate with target audiences of the organisation. I have been allocated to aim to continue advancing my marketing expertise and understanding of the retail industry in the future. My ultimate career aspiration has been narrated to work in leadership within a reputable organisation like Next PLC where I can lead a team to innovate and build a brand presence that resonates globally.

CV

Azime Ali

Address: 112 Morgan Close, Luton LU4 9GN

Phone Number: 07XXXXXXXX

Email Address: azimeali@yahoo.com

LinkedIn Profile:

Objective

I am an enthusiastic and creative marketing professional with a keen interest in the retail and fashion sectors. Leveraging digital marketing skills and strategic insights to support the growth of brand and engages customers as a Marketing Executive at Next PLC is my core aim.

Education

Bachelor’s Degree in Marketing

Bromley College, London

Relevant Modules: Digital Marketing, Consumer Behaviour, Brand Management, and Data Analytics

Certifications

• Google Analytics Certification

• Social Media Marketing

• SEO Foundations

Work Experience

Digital Marketing Intern

XYZ Agency

• I have supported campaign planning and execution for diverse clients across retail, fashion, and lifestyle sectors that have helped me to achieve a 20% average increase in social media engagement.

• Developing and scheduling content across multiple platforms including Instagram, Facebook, and Twitter by targeting audience growth and brand engagement has been my expertise.

• I have conducted research into the market and analysis of competitors to inform targeted strategies and improve content relevance that has reached a broader customer base.

Skills

• Digital Marketing: I am experienced in social media management, email marketing, and SEO that helps me to drive brand visibility and engagement of the organisation.

• Content Creation: I have skills in creating compelling copy and visuals that are tailored to target audiences across multiple digital platforms.

• Data Analytics: Proficiency in using Google Analytics and Excel is present that helps me to track, analyse, and report on the metrics of marketing performance.

• Team Collaboration: I have a strong ability to work effectively with cross-functional teams that helps me to meet the goals of campaign and ensure consistent brand messaging.

Technical Skills

• Marketing Tools: Google Analytics, Hootsuite, Mailchimp, and HubSpot

• Design Tools: Adobe Photoshop and Canva

• CRM and SEO: Salesforce and SEMrush

Section C

Self-assessment

A Self-Assessment SWOT Analysis is a structured and introspective tool used to evaluate the personal opportunities, threats, strengths, and weaknesses of an individual (Skupe?ová, 2022).

My identified strengths are:	Effective Communication Skills: My strong communication abilities are essential for a marketing role which allows me to convey ideas clearly and effectively. Communication skill ensures seamless coordination and relationship-building whether it is for collaborating with the members of the team or presenting concepts to the clients (Allam and Raj, 2024). Creativity and Innovation: I possess a creative approach to problem-solving and strategy development which is a crucial asset in constructing engaging campaigns and unique marketing solutions that can capture and retain customer attention. Passion for Marketing: My enthusiasm for the marketing industry drives me to stay updated on the latest trends, continually seek knowledge, and bring energy and commitment to my projects. This passion enables a person to stay motivated and persistent which are some of the qualities that are necessary for a high-paced and results-driven environment like Next PLC.
My identified weaknesses are:	Limited Business Management Experience: I have limited exposure to higher-level practices of business management which is an area that I plan to improve upon by studying business strategy and management principles. These are essential for supporting long-term marketing objectives at Next PLC and helps in the development of my career. Public Speaking Confidence: I have a tendency to feel nervous when presenting in larger group settings even though I am confident in one-on-one communication. Overcoming this will be important for the Marketing Executive role as it may require pitching ideas to cross-functional teams or representing Next PLC at events. I intend to develop this skill through practice and targeted public speaking training over the years.
My identified opportunities are:	Growing Demand in Digital Marketing and E-commerce: The increasing reliance on digital platforms provides valuable growth opportunities for a retail-focused brand like Next PLC. I can leverage this trend to develop skills in advanced digital marketing, e-commerce, and consumer engagement strategies which will make my profile more aligned with the evolving needs of the organisation.
The opportunities I plan to take advantage of are:	Networking and Industry Relationships: There are numerous opportunities within the marketing sector to connect with other professionals, gain industry insights, and participate in collaborative projects. I intend to build a strong network, attend marketing conferences, and engage with mentors who can provide guidance and enhance my professional growth.
My identified threats are:	Competitive Market Environment: The marketing field is highly competitive as numerous skilled professionals are competing for similar roles in established companies like Next PLC. I am focused in enhancing my skills and staying ahead of industry trends to remain competitive, as it will help me to mitigate this threat. Economic Uncertainty Impacting Marketing Budgets: Economic fluctuations can affect consumer spending and marketing budgets within the retail sector (Wang, 2022). This threat could influence the scale or frequency of the initiatives in the marketing field. I am developing a skill set in budget-conscious marketing strategies to mitigate this issue while focusing on maximising impact with limited resources to continue delivering results in various market conditions.

Table 1: Self-assessment SWOT Analysis

(Source: Created by the learner)

Action Plan

Objective	Specific	Measurable	Achievable	Relevant	Time-bound
Advanced Hair Cutting Techniques	Enhance advanced hair cutting skills by attending professional training and practicing with at least 10 new styles.	Progress can be measured by successfully mastering 10 new advanced haircuts through hands-on practice and feedback from a professional mentor.	Allocate 2 hours every weekend to attend workshops or online training. Practice the techniques on models or mannequins weekly.	Advanced hair cutting skills are essential for increasing client satisfaction and retention, as well as improving service quality.	Achieve proficiency in 10 advanced haircuts within 3 months.
Hair Colouring Skills	Develop expertise in advanced hair colouring techniques by completing a certification course and practicing with 5 new colouring methods.	The goal is to successfully complete the course and demonstrate proficiency in 5 new colouring techniques through practical assessments.	Dedicate 3 hours per week for online coursework and practice on models or training heads to refine skills.	Hair colouring is in high demand, and mastering it will enhance service offerings and boost client confidence in specialized services.	Complete the certification and master 5 new colouring methods within 4 months.
Customer Service Skills	Improve customer service skills by implementing personalized communication strategies and resolving client issues effectively.	Measure improvement by collecting feedback through customer surveys and aiming for a minimum 90% satisfaction rate in the next quarter.	Allocate 1 hour weekly to review client feedback and identify areas for improvement. Role-play customer interactions with colleagues to gain confidence.	Strong customer service skills are crucial for retaining clients and building a loyal customer base, thereby driving business growth.	Aim to achieve a 90% satisfaction rate within 3 months.
Business Management	Strengthen business management skills by developing a basic business plan and improving inventory and financial management practices.	Measure success by creating and implementing a structured business plan and reducing monthly overhead costs by 10%.	Spend 2 hours each week learning the basics of inventory and financial management through online courses. Apply these skills in managing the business.	Business management skills are essential to running the salon efficiently and optimising operations to improve profitability.	Develop and implement a structured business plan within 6 months and reduce costs by 10% within the following quarter.
Social Media Marketing	Enhance social media marketing skills by creating and managing an online presence, with a goal of increasing engagement by 50% on platforms like Instagram and Facebook.	Measure engagement growth through metrics like followers, likes, comments, and reach, aiming to increase these by 50% within the timeframe.	Dedicate 1 hour daily to create content, post consistently, and engage with followers. Take an online course to improve content creation and marketing strategies.	Social media marketing is vital for brand visibility and attracting new clients to grow the business.	Achieve a 50% increase in social media engagement within 5 months.

Table 1: SMART Action Plan

(Source: Created by the learner)

Summary

The SMART Action Plan focuses on improving critical skills like advanced hair cutting techniques, hair colouring, customer service, business management, and social media marketing. The plan involves setting specific and measurable goals, such as mastering new cutting and colouring methods, achieving a 90% satisfaction rate, creating a business plan, and increasing social media engagement. By allocating time to specific training, online courses, and practical applications, the plan remains achievable and relevant, with clear timeframes ranging from 3 to 6 months. This structured approach ensures skill enhancement and aligns with the overall objective of professional and business growth.

Section D

The main goal of this session was to assist me in identifying, prioritising, and developing critical abilities necessary for professional advancement (Niatiet al., 2021). Completing worksheets, exercises, tests, and self-assessment questionnaires were all part of the skills identification process. These exercises helped me assess my current abilities and the difficulties I encounter while using them in various situations, which will help me in my future professional endeavours. I discovered and improved the following essential abilities during this module, including hair cutting, by taking part in practical activities and tests that helped me hone my hair-cutting methods. I was able to practise sophisticated techniques and get feedback by attending workshops, which pointed out areas where I could develop and improve (McGinness et al., 2020). Another talent is hair colouring, which I became proficient in this subject by studying about the chemistry underlying colour mixing and trying out various approaches. By using these techniques in exercises, I was able to become proficient and confident in my ability to offer these services to clients.

One of the module's primary goals was to provide effective customer service (Adamet al., 2021). I discovered how crucial it is to communicate clearly, empathetically, and actively when working with customers. I put these abilities into practice and discovered how to manage different client circumstances by participating in role-playing sessions.Effective time management was essential for finishing the assignments in this module. I became more adept at setting priorities, allocating resources effectively, and meeting deadlines thanks to organised activities. This will help me manage several things in practical job situations. Another talent is teamwork, which I demonstrated by taking part in multiple cooperative activities with classmates where we had to strive towards shared objectives. These exercises improved my capacity to collaborate with people in a work environment and illustrated the value of establishing professional relationships (Zachary and Fain,2022).Another crucial ability I acquired was creativity, which helped me come up with original solutions to problems in client relations or hairdressing techniques. I was able to experiment with new methods through creativity exercises, which stimulated creative ideas that I may use in my work.

Attention to Detail demonstrates how I concentrated on honing my attention to detail throughout practical work by meticulously applying colouring and hair cutting procedures. Regular feedback and self-assessment forms helped me appreciate the value of accuracy by reinforcing this skill. Effective communication in both written and spoken formats was emphasised in the module (Ekwuno, 2022). Participating in class debates and presentations improved my capacity to boldly and clearly express my thoughts. I learnt to approach difficulties with a proactive perspective by developing my problem-solving skills. This program helped me hone my problem-solving and decision-making skills by presenting me with real-life circumstances that required me to come up with suitable answers. Working with various peers and adjusting to new salon settings during role-playing exercises demonstrated adaptability and emphasised the value of flexibility in changing circumstances (Xu et al., 2023). In a field as dynamic and ever-evolving as hairdressing, this ability is essential for success.

Self-Evaluation and Reflection

My largest difficulty, according to the self-evaluation forms in this subject, was adjusting to new salon settings and methods. I did, however, become more accustomed to these circumstances by practicing more and getting advice. The questionnaires also asking about dealing with co-workers, and I am finding that focussing on team objectives and remaining professional helping me dealing with challenging interpersonal situations.

Employability Skills Audit

I was able to be marking out instances in which I was applying each skill in my social, professional, and academic situations thanking to the skills audit exercising. The significance of ongoing development in areas like creativity, analytical abilities, and decision-making was underlining by this activity (Ahmady and Shahbazi, 2020). It brought to lighting the abilities I possessing and those that needing improving. Overall, this program offering organising exercising, chances for introspection, and real-world experiencing to improving my presenting abilities and getting me ready for future professional advancing.

LinkedIn

www.linkedin.com/in/azime-ali-3411

References

Adam, M., Wessel, M. and Benlian, A. (2021)‘AI-based chatbots in customer service and their effects on user compliance.’ Electronic Markets, 31(2), pp.427-445.

Ahmady, S. and Shahbazi, S. (2020)‘Impact of social problem-solving training on critical thinking and decision making of nursing students.’ BMC nursing, 19(1), p.94.

Akpamah, P., Ivan-Sarfo, E. and Matko, A. (2021)‘ORGANIZATIONAL CULTURE AS A STRATEGY.’ Cross-Cultural Management Journal, 23(1).

Allam, S. and Raj, K.S. (2024) Mastering Soft Skills-Essential Tools for Success. Academic Guru Publishing House.

Ekwuno, A.O. (2022)‘The value of effective communication in the construction industry’. Int. Res. J. Eng. Technol. IRJET, 9, pp.392-414.

Kingsnorth, S. (2022) Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.

McGinness, H.T., Caldwell, P.H., Gunasekera, H. and Scott, K.M. (2020)‘An educational intervention to increase student engagement in feedback.’ Medical Teacher, 42(11), pp.1289-1297.

Next (2024) Corporate responsibility. Available at: https://www.nextplc.co.uk/about-next/our-history (Accessed: 21 October 2024)

Next (2024) Our history. Available at: https://www.nextplc.co.uk/about-next/our-history (Accessed: 21 October 2024)

Niati, D.R., Siregar, Z.M.E. and Prayoga, Y. (2021)‘The effect of training on work performance and career development: the role of motivation as intervening variable.’ Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), pp.2385-2393.

Reith?Hall, E. and Montgomery, P. (2023)‘Communication skills training for improving the communicative abilities of student social workers: A systematic review.’ Campbell systematic reviews, 19(1), p.e1309.

Skupe?ová, M.Š. (2022)‘The more the merrier? Analysing self-assessment tool set use.’ Pedagogickáorientace, 32(4), pp.484-498.

Vu, N.H.P. and Le, T.H. (2022)‘Understanding students’ opportunities and challenges in a curriculum vitae writing process: Activity system as an analytical tool.’ International Journal of TESOL & Education, 2(2), pp.66-81.

Wang, C.H. (2022)‘Considering economic indicators and dynamic channel interactions to conduct sales forecasting for retail sectors.’ Computers & Industrial Engineering, 165, p.107965.

Xu, L., Liu, W., Jiang, X. and Li, Y. (2023) ‘Impact of using peer role-playing on the clinical skills performance of pediatric trainees.’ BMC Medical Education, 23(1), p.654.

Zachary, L.J. and Fain, L.Z. (2022) The mentor's guide: Facilitating effective learning relationships. John Wiley & Sons.

Appendix

SMART Personal Career Objectives (Short and Medium Terms)

Think about one or two of your short and medium term personal carer objectives and use it to complete the table below.

Short Term Career Objective

Objective (Peculiarity)	Measurable Attributes (Progress Evaluator check)	Achievable (what factors are in support of your plans)	Reality Check (How realistic considering your current status)	Time Factor (How long to attain)
Improve hairdressing skills through training and practice.	Completion of a specific number of training sessions.	Access to local salons offering training.	Feasible given my current schedule and resources.	Aim to achieve this within the next six months.

Medium/Long Term Career Objective:

Specific Objective (Peculiarity)	Measurable Attributes (Progress Evaluator check)	Achievable (what factors are in support of your plans)	Reality Check (How realistic considering your current status)	Time Factor (How long to attain)
Open my own beauty salon.	Develop a business plan and secure funding.	Network with industry professionals and seek mentorship.	Requires financial planning and market research.	Targeted within the next three to five years.

SWOT ANALYSIS ACTION PLAN

My identified strengths are:	Strong communication skills • Passion for hairdressing • Creativity in styling
My identified weaknesses are:	Limited business management experience • Fear of public speaking
My identified opportunities are:	• Growing demand for beauty services • Networking opportunities in the industry
The opportunities I plan to take advantage of are:
My identified threats are:	Competition from established salons • Economic downturn affecting consumer spending

Self-Evaluate - your skills

• What are the biggest challenges you face when starting a new job?

• Biggest Challenges: Adapting to new salon environments and techniques.

• Was there a time you had to work with a colleague you didn’t get along with? What did you do?

Working with Colleagues: I maintain professionalism and focus on team goals

• What would you do if your team rejected all of your ideas?

• Handling Rejection: Seek feedback to improve future proposals.

• If you’re presenting ideas during a meeting and your audience seems disengaged, what would you do to get their attention?

Engaging Audience: Use visuals or ask questions to involve them.

• How do you calm angry customers?

Calming Angry Customers: Listen actively and address their concerns.

• What’s the best way to make decisions when working on a group project?

Group Decision Making: Collaborate and reach a consensus.

• Have you ever been in charge of a group/team?

Team Leadership: Promote a positive environment and encourage input.

• How do you motivate your team members during challenging projects?

Motivating Team: Set clear goals and celebrate achievements.

Task Management: Prioritize tasks and set realistic deadlines.

• If you were assigned multiple tasks at the same time, how would you organize yourself to produce quality work under tight deadlines?

• Recognizing Delays: Analyze the situation and adjust strategies for next time.

• When you fall behind schedule do you recognise what went wrong? How would you do things differently for next time?

Employability Skills Audit

WORKING WITH OTHERS	STUDY ?	WORK ?	SOCIAL ?	YOUR EXAMPLES OF USING THIS SKILL
Communication	?	?
Team working		?		Interacting with clients during appointments.
Leadership		?
Negotiation skills		?
Networking		?	?
SOLVING PROBLEMS	STUDY ?	WORK ?	SOCIAL ?	YOUR EXAMPLES OF USING THIS SKILL
Innovation
Research				Collaborating with colleagues in a salon.
Analytical skills
Problem solving	?		?
WORK READY SKILLS	STUDY ?	WORK ?	SOCIAL ?	YOUR EXAMPLES OF USING THIS SKILL
Commercial Awareness
Adaptability
Decision making
Flexibility
Numeracy skills
IT Skills
Time Management
Organisation skills
Initiative

Activity Two:

Rate your experience 1 5 Lots of experience No experience
Skill	Description	Rating	Evidence
Analysis/research skills	I am able to relate and compare data from different sources, identify issues, find relevant information and identify relationships	1 2 3 4 5
Problem solving/Decision making skills	I am able to make informed decisions that enable me to identify the most appropriate way to overcome a problem	1 2 3 4 5
Planning and Organisation	I am able to establish a course of action for myself and/or others to accomplish a specific goal. I can plan for, and allocate, resources effectively	1 2 3 4 5
Teamwork	I build and develop appropriate relationships with academic staff, peers, colleagues, and people within an organisation	1 234 5.
Written Communication	I am able to write well-constructed, well-presented essays, reports and letters for a variety of audiences	1 2 3 4 5
Presentation Skills	I am able to present ideas and information clearly, concisely and appropriately to an audience using an appropriate technology	1 2 34 5
Adaptability / flexibility	I am able to anticipate and handle change and maintain effectiveness in a changing environment	1 2 3 4 5
Creativity/Initiative	I can support, or start, a new project and have the ability to come up with new ideas or make changes to the standard way of doing things taking into consideration best practice	1 2 3 4 5
Personal development	I maintain an up-to date personal development plan and understand the importance of actively reviewing and maintaining this in order to set appropriate goals.	1 2 3 4 5
Career management skills	I am aware of the skills and competencies required by employers and am able to identify opportunities for further development.	1 2 3 4 5
Lifelong Learning and Development	I continue to develop my skills and competencies through learning and development activities relating to current and future roles	1 2 3 4 5
Commercial Awareness	I am able to understand the economics of a business from both the organisation and the customer’s perspective. I can relate this to the wider business world.	1 2 3 4 5
Enthusiasm/motivation	I have a ‘can-do’ attitude and am proactive in putting forward ideas and potential solutions. I am open to new ideas and have the drive to make these happen.	1 2 3 4 5
Technical Ability	I maintain up to date knowledge of key trends in technology and have experience of using modern technology.	1 2 3 4 5
Practical & Professional expertise and conduct	I keep up to date with developments in my area of professional specialisation and present a strong, professional and positive image to colleagues and clients at all times.	1 2 3 4 5

Action Plan

Skill I need to develop	How I plan to do this	Date I intend to achieve this by
Advanced Hair Cutting Techniques	Enroll in an advanced hair cutting course at a local beauty school or online platform.	Mart 2026
Hair Coloring Skills	Practice coloring techniques under the supervision of an experienced hairdresser in a salon.	May 2027
Customer Service Skills	Attend workshops or read books on customer service and communication in the beauty industry.	April 2025
Business Management	Take a business management course specifically for beauty salon management.	September 2027
Social Media Marketing	Join online courses on social media marketing to promote my future salon.	October 2026

Learning Log

Date	20/10/2014
Event/ Activity What did i do?	Hairdressing Training Attended a workshop on hairdressing skills.
What was the outcome? (achievements /setbacks What did I observe?	Improved my hair cutting techniques by the end of the workshop. I realized the importance of learning new techniques.
What have I learnt about myself?	I am open to learning and eager to acquire new skills.
What will I do differently next time?	I will practice more to accelerate my learning.