MG408 THE GRADUATE CHALLENGE
CW1: BUSINESS REPORT
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INTRODUCTION
This report seeks to understand and analyse the relationship between the four primary corporate operations Of Shell Plc which is a British oil and gas company. These are the following functions which will be discussed Marketing, Finance, Operations and Human Resource Management which are considered critical for the company. This is because knowing how these departments work together will enable Shell to continue delivering its services and products in the energy sector thereby unveiling its leadership position in the international market as well as achieving its overall business goals and objectives (Panduru et al., 2024).
CORE BUSINESS FUNCTIONS
It is important to emphasise Shell’s core business functions that are critical to the company and for its global performance. Marketing is the major operational function of the organisation that is central in the administration of Shell’s image and the outreach of its products and company among the populace to defeat other competitors in the energy business world. Through the support of innovation, including clean energy promotions, Marketing serves to retain clientele and draw new consumers (Shell Plc., 2024a). The next functional domain is Finance which helps to monitor timely financial requirements and the expenses, investments and financial planning and projections through which Shell can sustain and manage their financial structure to remain profitable and fund its strategic initiatives. Operations are the process that aims at taking concerns about the way oil, gas or renewable energy will be produced and effectively supplied to the market. The fourth function is Human Resource management which deals with recruitment, employee training and development, talent acquisition and management besides the role of acting for the welfare of the employees that will enhance the performance of Shell Plc.
INTERCONNECTEDNESS AND COLLABORATION
Shell has been able to cope with challenges that are natural in the operation of the energy sector due to the interconnected elements that are part of the company. Each department works together for the purpose of managing and distributing resources as well as for achieving organisational goals and missions. For example, there is strong cooperation between the departments of Finance and Operations for the provision of sufficient funding for the construction of necessary infrastructure facilities as well as in the sphere of manufacturing. When operational activities are efficiently financed, they help the company meet these demands and also look for new energy solutions (Shell Energy UK, 2020). Similarly, marketing uses the data generated by operations to produce campaigns that correspond to product inventory and trends, including Shell’s transition toward green energy. Recruitment selection and training of employees is another function of the HRM since it is responsible for people procurement and management for each function in the organisation to acquire the appropriate staff needed for achieving company objectives (Shell Plc., 2024b). One good example of this interconnectivity is Shell wherein the company has decided to move towards cleaner energy, while the Finance area approved investments, marketing managed to promote these efforts to consumer consciousness and Human Resources hired talented staff for new technologies. Thus, this collaborative effort helped Shell to expand its energy portfolio, meet international standards of sustainability, and retain its position in the energy market thus highlighting the importance of cross-functional cooperation to determine the success of Shell Plc (Business, 2024).
CONCLUSION
In conclusion, the key organising processes of Shell Plc. presents core business functions and its collaborative approach. This paper has presented that integrated management of strategies is central to ensuring the smooth functioning and sustenance of Shell in the energy sector.
REFERENCES
Business (2024) Business integrity | Shell Global. [online] Shell.com. Available at: https://www.shell.com/who-we-are/our-values/business-integrity.html [Accessed 10 Oct. 2024].
Panduru, D.A., Simion, P.C. and Ioanid, A., (2024) Measuring Operational Efficiency: A Functional Analysis of Core and Non-Core Activities in a Leading Romanian Oil and Gas Retail Company. In Proceedings of the International Conference on Business Excellence (Vol. 18, No. 1, pp. 1335-1347). Available at: https://doi.org/10.2478/picbe-2024-0110
Shell Energy UK. (2020) Our Renewable Energy Solutions for UK Businesses | Shell Energy UK. [online] Available at: https://uk.shellenergy.com/renewables [Accessed 10 Oct. 2024].
Shell Plc. (2024a) Collaborations for digital innovation | Shell Global. [online] Shell.com. Available at: https://www.shell.com/what-we-do/digitalisation/collaboration-and-open-innovation.html [Accessed 10 Oct. 2024].
Shell Plc. (2024b). Human Resources | Shell Global. [online] Shell.com. Available at: https://www.shell.com/careers/about-careers-at-shell/degree-matcher/human-resources.html [Accessed 10 Oct. 2024].
