assignment
“OIL cONTRAVERSIAL INDUSTRY”
This report has discussed the corporate social responsibility that has helped the business to economically, environmentally, and socially accountable so that the operations and the responsibility of an organization are fulfilled effectively with the needs and wants of public expectations. The report has also discussed the risk factors namely chemical hazard, physical hazard, and biological hazard. This report has discussed the size factor which means at what level the CSR project is implemented. It was stated that the triple bottom line theory can work on the responsibility of the project. This has also provided the purpose of the project with the values, vision, and mission that the health and safety project have in Enbridge. This report has discussed the type of CSR such as environmental, ethical, and philanthropic along with their brief description, alignment with the values, targeted stakeholders, and ideal outcomes for the health and safety project at Enbridge. The report has also discussed the SWOT analysis of Enbridge for the health and safety project.
Corporate social responsibility is a type of model that helps the business to economically, environmentally, and socially accountable so that the operations and the responsibility of an organization are fulfilling the needs and wants of public expectations. Corporate social responsibility is the concept that manages and concerns the environmental and social integrated business operations with the help of interaction with the stakeholders. If the business is having corporate social responsibility then it can keep its interest on the social issues in a wider manner rather than on those who impact the profit margin of the business and by doing this the more customers are attracted who share the same amount of value (McCartney & Gray, 2018).
Risks |
Damaged Reputation |
Spend to remedy past damage |
Suspended operating permit |
|
The chemical hazards in Enbridge are affected by the products and activities that can cause harm to the health and safety of employees. |
The Enbridge provided safety for their high chemical hazards with the substance that is resistant to the chemicals. |
Chemical hazards can get suspended in 24 hours. |
|
The physical hazards in Enbridge are affected by the injury and pain that occurs when there is a disability or disease in a person. |
They provided safety kits and equipment's so that the physical hazard reduces the exposure. |
Physical hazards can get suspended in 2 hours. |
|
The biological hazards in Enbridge are affected by the viruses and bacteria that damage the oil industry and its reputation. |
They encouraged the employees to take care of their hygiene with the help of face shields, gloves, and masks. |
Biological hazards can get suspended in more than 1 week (McMurray et al., 2018). |
Size Factors |
Analysis |
Comments |
High level |
The health and safety project at a higher level will help the company to be more responsible, accountable, builds more expectations, and ethics are maintained effectively and efficiently. |
This decision will be beneficial for the company’s growth (Fraser, 2019). |
Corporate reporting based on economic, ethical, and environmental responsibilities
Economic |
Ethical |
Environment |
In the economic responsibility of the CSR project for health and safety, the indigenous people and lower workers will get the benefit in Enbridge at the economic level. They get the benefits because of the medical expenses and compensation costs. |
The CSR project for health and safety is ethical because it helps in providing a workplace that is healthy and safe and ethically accepted by the employees in Enbridge (Nguyen, 2018). |
For the environmental responsibility of the CSR project for health and safety, the employees and the organization both will get the benefits because it helps in reducing the cost, improves the quality, customer satisfaction is fulfilled, completion is done earlier and productivity is enhanced effectively. |
Project purpose with values, vision, and mission
Project Purpose |
Values |
Vision |
Mission |
The purpose of the health and safety project in Enbridge is to protect the members, customers, sub-contractors, and workers who all are involved in the CSR project of the business. The main aim for implementing this health and safety project is to manage the aspects in Enbridge such as financial, moral, and legal. |
The value for the health and safety project at Enbridge can be viewed as the management program that commits to the health and safety of the employees. It also creates value for legal compliance and obligations. The more value in the project the fewer risks employees are going to face in Enbridge. The value for the health and safety project is that it improves productivity and also helps in attracting more businesses related to the same field (Eaton & Enoch, 2018). |
The vision for the health and safety at Enbridge is a different type of objective and goal that is based on the vision of the company. For achieving the health and safety project successfully the Enbridge gas to look on all the contractors and employees who are responsible and ensure the safety and health at the workplace. The vision for health and safety is the description that looks that where they see themselves concerning the health and safety of the future. Once the vision of health and safety is set then it can easily achieve the objectives and goals of the CSR project in Enbridge. |
The mission of the health and safety project by CSR at Enbridge is to maintain the conditions that are suitable and brings awareness with the help of proper communication. With the help of the health and safety project, the employees can have a positive attitude so that they can achieve the goals and objectives effectively (Sherratt, 2017). |
Type of CSR |
Brief Description |
Alignment with the values |
Addresses the target stakeholders |
Ideal Outcome |
|
It is the most common CSR that every company focuses on reducing the impact of the environment in their businesses. |
The value that this CSR creates is that it reduces the effects of the environment on the processes of the business. |
The landowners, scientists, government representatives, and the natural resources that are used by local users. |
The ideal outcome is that it helps in protecting the environment related to the business. |
|
Ethical CSR focuses that the stakeholders in the company are having fair treatment and building trust with the customers effectively. |
The value that this CSR creates is that it is designed to meet the needs and requirements of customers ethically. |
The stakeholders that are targeted in ethical CSR are the suppliers, customers, employees, and shareholders. |
The ideal outcome that Ethical CSR gives is that it puts all the initiatives in one place ethically. |
|
The philanthropic CSR in the business operates the function and makes it possible to actively participate in the practices of the company. |
The value that this CSR gives is that it is involved in the services related to donating funds for the good cause and reason. |
The stakeholders that are targeted in this CSR are the employees and the community that does their responsibilities with full efficiency. |
The ideal outcome that this CSR is giving is that it helps in increasing the productivity and engagement of employees (Farahdiba, Qonita & Kurniawan, 2020). |
The objective of the CSR Project |
Strength |
Weakness |
Opportunity |
Threat |
Health & Safety |
|
|
|
|
With the help of the CSR project of health and safety the Enbridge incorporated company can take this as their strength with the help of opportunities they have. This can also lead to some weakness and by this, it can become a threat for the Enbridge incorporated company.
This report has concluded the CSR project for health and safety at Enbridge with the help of risks, size, triple bottom line, values, type of CSR and SWOT analysis for the company.
Eaton, E. M., & Enoch, S. (2018). Oil's Rural Reach: Social Licence in Saskatchewan's Oil-Producing Communities. Canadian Journal of Communication, 43(1).
Farahdiba, A. U., Qonita, A. Y., & Kurniawan, E. (2020). Green Village Pertamina Integrated Terminal Surabaya: Strategy of Corporate Social Responsibility (CSR) Towards the Sustainable development Goals (SDGs). Nusantara Science and Technology Proceedings, 41-46.
Fasoulis, I., & Kurt, R. E. (2019). Embracing Sustainability in Shipping: Assessing Industry’s Adaptations Incited by the, Newly, Introduced ‘triple bottom line’Approach to Sustainable Maritime Development. Social Sciences, 8(7), 208.
Fraser, C. W. (2019). The Enbridge Line 3 Replacement Pipeline: Attitudes, Symbolism, and Geography.
McCartney, K. D., & Gray, G. (2018). Big Oil U: Canadian Media Coverage of Corporate Obstructionism and Institutional Corruption at the University of Calgary. The Canadian Journal of Sociology/Cahiers canadiens de sociologie, 43(4), 299-324.
McMurray, A. B., County, C. A., Glendive, M. T., Earth, R., Creek, A. B., Lake, A. B., & Tioga, N. (2018). Annex J1: Recent pipeline accidents involving crude oil in Canada and the United States. Guidance for the Environmental Public Health Management of Crude Oil Incidents, 131.
Nguyen, J. (2018). Shareholder Activism On Climate Change: Evidence From Shareholder Resolutions Filed Against Canadian Oil, Gas, Utility And Pipeline Companies.
Onubi, H. O., Yusof, N. A., & Hassan, A. S. (2019). Adopting green construction practices: health and safety implications. Journal of Engineering, Design and Technology.
Sharma, C., & Wood, B. (2018). Health and safety in an organisation.
Sherratt, F. (2017). 12 The commodification of worker health, safety and well-being. Valuing People in Construction, 209.