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Small Business Management |
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Introduction
This report helps in developing the business plan of the small business. It is considered with the Pivot-related factors that help in defining the significant changes after the coronavirus pandemic and lockdown. For this purpose, the chosen organization is CafePod. The discussion will include the business strategies with the help of market analysis and competitor analysis. The operation and management plan will also be considered with the effectiveness of the marketing plan. The financial and SWOT analysis will also provide the direction and current financial position of the company with deriving new outcomes. The Pivot strategy will also be discussed in this scenario.
Company Description
CafePod Coffee Co. is an independent craft coffee business that was established in 2011. They provide quality coffee and provide enjoyment to coffee drinkers at home. It brings everyday happiness to people’s life by providing different types of coffee. The journey of CafePod started in 2011 in South Africa and have extended their market in all over UK supermarkets by providing differ to the range of exciting and blending of coffee. There were making Nespresso in starting but now they will provide an extrusive range of coffee with a wide variety (Bednarczyk, 2019).
Vision, Mission, Values and current strategy
Vision- The vision statement of CafePod Coffee Co. is to maximize the market and willing to become a leading roast and ground coffee brand in the UK.
Mission- The mission of the organization is to assist and provide the best coffee to the customers and gain more UK supermarkets.
Values- The values will bring out the necessary change in the company that provides new ranges of coffee to customers and gain trust towards the brands.
Current Strategy- The current strategies of Cafepod is to provide coffee with the best range of coffee styles and promote their brand in the whole market of the UK.
Market Analysis
The market analysis will be identified that to get the company’s target audience in favor with developing and deriving with the help of market analysis. This includes-
By Products- CafePod provides hard coffee, soft coffee, and others. It occurs with new segmentation that is delivered to take a new action plan with identified outcomes. The product will ensure to make out the planning with new planning (Gorgoglione, Petruzzelli and Panniello, 2018).
By Flavor- they provide new flavors that include caramel, vanilla, hazelnut, and others with more quality products and coffee. They have required planning the most market with suitable options.
Distribution channels- they will include both hypermarket and supermarket channels where they will provide their coffee to customers and having stores with the identified place.
By Geography- They have their coffee shop in different areas that will lead to carry out many advantageous factors and build new stores to increase their market position.
They have been economically affected by the Pandemic as they are not required to manage the stores and do not handle specific outcomes in a pandemic situation. It is ready to make out new features and a factor that does not store to manage. They also face the business problems such as downsizing and maintaining sourcing factors (Hung Anh and Bokelmann, 2019).
Competitors Analysis
Importance of customer-
Based on the competitive analysis, CafePod Coffee Co. helps on create the better marketing exposure that includes products, price, quality, reputation and location with effective planning. The creators new market position in UK with charges of high price that helps in evaluates the functional performance with maximize the reliability of consumers.
Identification of direct competitors-
The top competitors of CafePod Coffee Co. include Darden Restaurants, Yum Brands, church’s chicken, and Daren Restaurant. They have been analyzed to make out the delivery sources with managing sourced outcomes. It delivers the competitors to develop new ranges of services with making decisions of banding and quality services by pertaining images (Jin, Ji and Gu, 2016).
Factors affected Pivot as a result of Pandemic-
The competitor’s analysis will be derived to take new action that will provide the negative result to the company. In a pandemic situation, CafePod Coffee Co. faces many challenges that are regulated to define more competition and merge to deliver the best source of factors with a derived action plan. The pivot will diversely affect the range of products with making out new advantage. It leads to develop and define new activity with perceived action planning and involve new targets (Daellenbach, 2015).
Organization and Management
The organization and management will require developing and enhancing the activities of CafePod Coffee Co. that will lead to gain the diversified action plan. They have emerged to showcase the best team who will manage all processes and attain the best outcome.
Identification of Leadership Team
The leadership team includes the democratic leaders that will keep knowing and developing the outcome to pursue new changes with effective planning. It is technically defining the best source and factors of work that are aimed to deliver a new action plan and precisely with a new leadership style. The leadership team will also include various positions and working ethics that are relied on to take appropriate action with valuable planning.
Strength-
The leadership team helps in managing the company operational and management strategy that leads to encouraging the new outcomes and pertains with the necessary change process. They will entitle to measure out the factors and rations by developing new opportunities and factors with aligned actions.
Weaknesses-
The leadership team does not carry out more advantage factor with effective opportunity and planning of work. It is entitled to lead the manageable ratio by featuring new opportunities and an aligned action plan.
Marketing Plan
Products- CafePod Coffee Co. provides products as well as services to the customers. They will provide meals and beverages to customers in the café. It includes foods, sundaes, beverages, Hoteas, Chocó-lattes, etc. They will large variety of products to the customers and stay them with their food quality (Fotiadis, Mombeuil and Valek, 2018).
Pricing- CafePod Coffee Co. charge lower price than their competitors. They will understand the market and increase their share by building new opportunities and carry our new resources. The pricing is the element that can lead to carrying out more goods and services with rendered services and preventive outcomes.
Place- The outlet of the location is a very important aspect for every business. Café needs to be placed for the young generation so it tends to develop its outlet at the place where more young people are getting more involved and showing their interest to preserve the actions for taking new initiatives in the market.
Promotion- they have included the impact where promotion needs to take place in social media and a new platform that could retain specific talent and effective position of work. It will develop new sources and patterns of work that are aligned to derive their promotional activity and make more advantage.
Financial Analysis
The current financial position of CafePod Coffee Co. will be analyzed with the help of the previous year's financial statement. It helps in acknowledging the factors that need to be examining with functional outlets and the position of resources they have used. The financial position helps in analyzing the key planning that showcased the increasing expenses and decreases in revenue. It provides the best information that will adjust to make the plan and sourcing out nee effectiveness sin the market (Xiao and O'Neill, 2018). The increases in decreasing sales will be determined with the help of the income statement and stabilize the position with new options.
It will capture the position and retain the pattern of work that will be helpful to manage the financial position and regain the solution to meet the new plans. It will lead to analyzed effective panning and merging position that can provide new functional activity with gathering knowledge of the financial position. Currently, CafePod Coffee Co. faced many issues with its previous year's sales. They have been amended to take the enlighten factors that are regional out to make the sales and increase profit for the coming year.
In a pandemic situation, the sale of coffee decreased as no one purchased the products from outside. It led to derive the action plan to meet up the goals and activity for sustaining new sources and pattern of work. This affected the marketing position of the company. It is also laid down to make the planning factors with increasing in demand position and attain the new sources. The financial position was affected and decrease in a pandemic situation. It had a major impact to deal with new sources and functional outcomes with perceived factors. It determined new information and sources that gain the working position and analysed the pattern of work.
SWOT Analysis
Strength-
The CafePod Coffee Co. provides new ideas and frameworks that are identical to provide new coffee ranges in the market.
It provides quality products and services to the customers that can lie down with effective features and quality products and have an effective image in the market.
It is the leading coffee company in the UK with producing the best outcomes (Phadermrod, Crowder and Wills, 2019).
Weaknesses-
They have high competitors in the market who will provide their coffee at a lower price and attract customers.
They will also not gather the quality products as per the new data and requirements with stability and working outcomes.
Opportunities-
The particular demographic areas will be the strengths of the company.
It is deriving to acknowledge the gains and outcomes with pertains necessary actions plan.
They will also get new advantage factors that are aligned to manage the new sources and factors of work that were sourced with variable outcomes.
Threats-
The main threats of the company are their competitors. They have seen out to prevent new products with measurable outcomes that can lead to measuring out new sources and processes of work.
The locations and areas will be the threats for the café as well.
Pivot Strategy
The pivot strategies include the factors that affect the company and recover their process to build with effective advantage factors. It leads to determine an action plan with new sources and patterns of work that are managed to develop the change. The business model and ethics will rely on the new actions that can sustain new advantage factors with more knowledgeable and factor position. The pivot strategy provides the effective data and building opportunity that will lead to capturing the new process and outline of work. It is recommended to enforce the factors with reliable sources (Silove, 2016).
Research findings to recommend what and how the company should pivot
In simple terms, pivot means that how the company will recover their down sale and increase the work progress with developing change process. It leads to develop and derive the change with the Pivot and handle how to recover the change process in delivering new options. They tend to embrace the systematic process by increasing their sales and recommended to develop the service actions. It will persist to describe the change process and methods that are adopted by CafePod Coffee Co. for implementing actions.
CafePod needs to develop the main source that how they can attract customers and prevent the changed process in bringing the new highlights and deliver the outcomes. It entails developing the new process and significant changes with delivering an action plan. They need to focus on the actions that can deliver the functional outcomes and gain the source pattern of work. They need to establish change with quality products and services that are reminded to take actions with foreseen outcomes. They also need to define perceived change and their outcomes for delivering better services.
CafePod Coffee Co. faced many issues with their previous year's sales. They have been amended to take the enlighten factors that are regional out to make the sales and increase profit for the coming year. They have occurring to change new process and define the measurable outcome that can provide surety to building the changes process and enhancing overall working conditions (Ruiz et al., 2019). In a pandemic situation, CafePod Coffee Co. faces many challenges that are regulated to define more competition and merge to deliver the best source of factors with a derived action plan. The pivot will diversely affect the range of products with making out new advantage. The coronavirus pandemic and lockdown have a very impactful effect negatively on the company. They will not vary in stable conditions to the workforce with the imaginary process and data practitioner that could lay down for preventing change and highlights new outcomes. They were forced out to manage their sources but could not handle it somehow. Their working quality and progress will be decreased and suitably take the action for building a new perceived action plan. They bring new sources and changes that can lead to describe a new action plan.
Conclusion
From the report, it can be concluded that small business has to build a business plan for developing and forecast their condition in terms of market analysis, financial analysis, and competitor’s analysis. It also discussed the SWOT of CafePod Coffee Co. that can lead to entitle the enhancement with the new business plan. In a Pandemic situation, they have acquired to develop and adapt the position of the organization with enhancing difficulty. It also provides a pivot strategy that how the company will recover from the bad situation and hence the plan in better outcomes.
References
Bednarczyk, A., 2019. A project introducing innovations in a coffee industry company (Doctoral dissertation, Instytut Technik Wytwarzania).
Daellenbach, U., 2015. Competitor Analysis. Wiley Encyclopedia of Management, pp.1-4.
Fotiadis, A., Mombeuil, C. and Valek, N.S., 2018. Designing and implementing a marketing plan. In The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality. Emerald Publishing Limited.
Gorgoglione, M., Petruzzelli, A.M. and Panniello, U., 2018. Innovation through tradition in the Italian coffee industry: an analysis of customers’ perceptions. Review of Managerial Science, 12(3), pp.661-682.
Hung Anh, N. and Bokelmann, W., 2019. Determinants of smallholders’ market preferences: The case of sustainable certified coffee farmers in Vietnam. Sustainability, 11(10), p.2897.
Jin, J., Ji, P. and Gu, R., 2016. Identifying comparative customer requirements from product online reviews for competitor analysis. Engineering Applications of Artificial Intelligence, 49, pp.61-73.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based SWOT analysis. International Journal of Information Management, 44, pp.194-203.
Ruiz, G., Chavez, E., Ruiz, U. and Tellez, E.S., 2019. Extreme pivots: a pivot selection strategy for faster metric search. Knowledge and Information Systems, pp.1-34.
Silove, N., 2016. The pivot before the pivot: US strategy to preserve the power balance in Asia. International Security, 40(4), pp.45-88.
Xiao, J.J. and O'Neill, B., 2018. Propensity to plan, financial capability, and financial satisfaction. International Journal of Consumer Studies, 42(5), pp.501-512.
