Executive Summary
This report has been prepared in order to think like a social entrepreneur. It has discussed about a new business idea of making bangles made from recycled waste. The waste for the innovation can be acquired from the waste of the landfills that will follow the sustainable process of manufacturing process. Moreover, the proposal can be more robust and attractive to potential investors by demonstrating a clear path to financial and social sustainability. This aligns with the creation of empathy, where understanding the regulatory and logistical pain points can lead to a simple pathway of the supply chain and has been mentioned below.
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1. Introduction
Purpose of the report
The purpose of the report is to prepare a detailed strategic overview for the implementation plan of the new venture of making Waste Recycled Bangles. It will outline the main purpose of the model while focusing on the strategic overview and the plan for implementing the social venture named ‘Eco Bangles’, which is waste-recycled bangles that will work on the challenges of waste management, along with a boost in business.
Outline of chosen social venture
The chosen social venture will focus on the collection of non-biodegradable waste, which can be collected particularly from various forms of plastic and glass, so that these materials can transform into sustainable, culturally aligned, and marketable bangles.
Relevance of the social venture to the concepts of Creativity, Innovation and Entrepreneurship
Creativity: According to Green et al. (2024), It is the activity of involving the imaginative design of products that are bangles made from unconventional, waste materials, that can help in transforming the waste materials which are perceived in nature into the accessories which are fashionable in nature that can provide an aesthetic appeal.
Innovation: According to Kuttimarks et al. (2025), Innovation is regarded as the core element, as it utilises the process of recycling of the waste materials that will work on the aspects of providing durability, along with good quality. Furthermore, the new business model will be hybrid in nature, which will include local supply chains and manufacturing.
Entrepreneurship: Aulet (2024) states that the venture of producing bangles from waste will embody social entrepreneurship with the identification of problems, such as environmental pollution and economic disparity, and it will focus on producing a value chain in society with sustainable systems rather than bringing in profits. This innovation business will be aimed at reducing the traditional ways of disposing of waste and contributing to the fashion industry with the conventional ways.
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2. Innovation Management Tools, Techniques and Creative Strategies
Key Tools, techniques and creative strategies for social ventures using Innovation management.
Innovation is considered crucial for the scalability and success of any new business (Alka et al., 2025).The processes should be managed properly to bring in solutions that can bring in sustainable change.
Design Thinking: It should be an idea that is human-centric and iterative in nature that highlights the factors of empathy for customers for developing new solutions. It is engaged with the stages like empathise, define, ideate, prototype, and test.
Business Model Canvas (BMC) or Lean Canvas: BMC is a strategic management tool used for developing the business models that already exist. BMC follows a chart visual in nature that can describe the value proposition, infrastructure, customers, and finances of the new business.
Prototyping and Rapid Iteration: This includes the creation of the early, tangible versions of the proposed products, which are the bangles and the ways of gathering feedback before production happens in full swing.
Open Innovation: Open innovation considers the use of external ideas and internal ideas, which can show the paths to the markets, leading to external and internal results.
This can include ways of collaborating with experts in science, artisans or craftsmen available in local areas, and fashion designers for enhancing the product quality and design.
Brainstorming and Mind Mapping: Brainstorming includes techniques used for generating a large number of creative ideas within a group, which is very helpful for designing products and the phases of sourcing waste in order to produce the bangles (Chang and Li, 2025).
Application of tools to Waste Recycled Bangles
Design Thinking guided the initial phase. Gathering the local waste collectors and understanding the challenges they face can help the new business venture make bangles from waste. The business can form a fair collection of waste that can also be achieved by starting a community practice. The main reason for this insight understands the environmental cleanup along with the upliftment of the economic condition.
The Social Business Model Canvas was used for structuring the new business venture. The model not only articulated the key partners, local companies, and NGO, but also the value proposition of creating jobs for the needy ones that can create impacts of providing jobs to women and reducing unwanted waste.
Prototyping was regarded as vital, as the early prototypes of bangles manufactured from plastic polymers varied and were able to provide durability, texture, and finish. Thus, rapid iteration can help in planning for the manufacturing techniques, leading to a superior, market-ready product that can be durable, along with being safe for the skin.
Shaping and Refining the Proposal
Human-Centred Design (Design Thinking): This approach can help ensure that the proposed business model is not purely industrial but instead highly social. It moreover shifted the initial idea of only being asimple recycling plant to a business that focused on bringing artisanal businesses that can help in enhancing social entrepreneurship.
Structured Planning (BMC): The Business Model Canvas can highlight the criticalgaps that need a robust and reliable system that can take care of the waste materials and contribute to the fashion industry by making bangles. Thus, the new business can plan for the supply chain with the help of strategic partnerships with the local bodies and the local aggregators of waste.
Iterative Testing (Prototyping): Prototyping can help the new business in transforming the product from an abstract idea into a product with high quality. In addition to this, the feedback from initial focus groups can help in determining the preferred colours, sizes, and styles, which can help ensure that the final product of recyclable bangles can meet the demands of the market.
3. Market and Environmental Analysis
Identify and assess relevant market trends and customer needs.
The social venture of Waste Recycled Bangles is positioned for entering the dynamic and ethically conscious market of the UK. The sustainable fashion market of the UK is expanding rapidly, and is valued at USD 173.6 million in 2023 and is projected to reach much higher by the year 2035 (Global Data, 2025). This can make a growth of the CAGR which is mostly driven by the awareness of the customers, who are increasing by following the regulations of the environment.
Market Trends and Customer Needs of the Business
The consumers of the UK, particularly Gen Z, have more demands for products that are more sustainable and ethically made. Key trends include:
Demand for Recycled Content: It can be seen that a significant expectation and have been allocated from consumers for recyclable products. This is engaged to have displayed the labelling properly with all its contents and have engaged with the information having recycled materials while doing production.
Circular Economy Focus: Consumers nowadays increasingly like the brands that adopt and follow the closed-loop models, which can help in promoting reuse and recyclability, rather than the traditional approach of take, make and dispose (Bandh et al., 2024).
Transparency and Storytelling: Materials such as ocean plastic and the impact on society, like employment opportunities, can act as powerful marketing tools that help in building consumer trust and loyalty (Indriani et al., 2025).
Slow Fashion Movement: This includes a shift away from fast fashion and moving towards high-quality, durable and timeless fashion bangles that can help in gaining traction, along with a fair process of production.
Technology Developments and Emerging Opportunities
Advanced Recycling Technologies: Better products can be developed with the innovations in mechanical and chemical recycling. This can make the new products have an improved quality.
Automation in Sorting: Automated sorting facilities available at the Material Recovery Facilities (MRFs) can help ensure a consistent and cleaner stream of raw materials, which can be helpful for the new business.
E-commerce and Digital Platforms: Online retail will be the most efficient way of starting the new businessand a primary channel for sustainable fashion sales in the UK. Digital platforms, however, can help to offer cost-effective ways for reaching nationwide customers and effectively tell the brand story.
QR Codes for Transparency: The ability to use QR codes on the packaging of the products in order to provide specific product information, about waste and the sourcing details, can address the transparency of the new business while building consumer trust.
PESTEL Analysis
Political: The political stability index of the UK is 0.5 (Global Data, 2025).The policies of the UK government, that includes the Separation of Waste (England) Regulations 2024 and the Extended Producer Responsibility (EPR) scheme, make it a mandatory subjectfor practising better waste separation.
Figure 1: Political Stability
(Source: Global Data, 2025).
Economic: The growing sustainable industry focusing on fashion in the UK is found to have a CAGR of 23% . Moreover the solid waste of the UK has reached 2.24 billion tonnes in the year 2020(Deloitte, 2025).
Social: The UK is a country where 99% of the people are educated that can help the new business to enhance its business (UNA-UK, 2025).The people of the UK are highly conscious of environmental factors. It is seen to be more among young consumers, which demands and drive demand for products and fashion accessories which are eco-friendly in nature.
Technological: The UK is a technologically advanced country and is in the 3rd ranking globally (Gov.UK, 2025).Understanding the latest and advanced recycling technology and accordingly establishing the e-commerce infrastructure can help in providing efficient production and market reach (Mangudhla, 2025).
Legal: Data protection Act (2018) must by the UK government must be abided by the new business (Legislation. UK. Gov, 2025). The UK government has strict compliance rules against disposing of waste and product safety regulations. This should be maintained by the new business in order to foster the business in the UK.
Environmental: The UK is focused on achieving net-zero emissions by 2030 (Gov.UK, 2025). The significant volume of waste generated in the UK presents a large resource pool and a compelling social mission of reducing and clearing of the landfills.
SWOT Analysis
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Strengths
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Weaknesses
|
|
Opportunities
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Threats
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Table 1: SWOT Table
(Source: Created by the Learner)
VRIO Table for resources
|
Resources |
Valuable |
Rare |
Immitable |
Organised to exploit |
Impact on competitive advantage |
|
Strong global presence (Financial) |
No |
Yes |
Yes |
Yes |
Sustainable competitive advantage |
|
Special Offers with the use of advanced technology |
Yes |
No |
No |
No |
Competitive parity |
|
Customer Experience |
Yes |
No |
Yes |
Yes |
Temporary competitive advantage |
Table 2: VRIO Table
(Source: Created by the Learner)
Justification
This innovative approach will help address the accumulation of waste in the places and also create economic opportunities for the local communities, especially for the women's sector, who can get the perks of getting employed in the crafting process. The economic stability of the business environment will be viable for enhancement of the operations of the company
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4. Business Model and Value Proposition
The business model for Waste Recycled Bangles‘Eco Bangles’ in the UK, which is a hybrid social business focused on the circular economy and production done ethically. It mainly connects local waste streams with consumers who are conscious, with the help of a transparent and digitally enabled value chain.
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Key Partners Waste collection of the UK, Local councils, Artisan communities of the UK. |
Key activities Processing of Waste and Sorting. Product designing. Marketing and e-commerce. |
Value Propositions Artisan-crafted sustainable fashion accessories. Transparent reporting of impact. Reduces landfills |
Customer relationships Online direct to customer. Retail partnerships. Social media engagement |
Customer Segments Eco-conscious consumers whoare the Gen Z and the Millennials. Fashion advocates. Ethical buyers of gifts. |
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Key Resources Waste raw materials, technology, skilled artisans, and design intellectual property. |
Channels Campaigns, social media marketing |
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Cost Structure The cost of the new company would be around £ 500. Waste acquisition and logistics. Production cost. Marketing and e-commerce maintenance |
Revenue Streams The revenue will be from sales of the bangles. Collaborations with B2B, grants, and funding. |
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Table 3: Business Model Canvas
(Source: Created by the Learner)
Value Proposition canvas
The value proposition of the new business of bangles addresses consumer pain points related to the environmental impact of fashion (Lardi, 2025).
Customer Pains:
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Guilt over the impact of fast fashion on the environment, Lack of trust in the sustainable claims, and greenwashing.
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Difficulty in finding ethical and stylish accessories in reality
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Concern that is related to the waste from plastics in landfills/oceans.
Customer Gains:
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Sense of responsibility towards the environment.
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A stylish, unique, and durable accessory that describes or tells about a story.
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Clear information on the descriptions of the product.
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Support is provided to the UK-based ethical business and local communities.
Customs Impact (Design Thinking)
With the application of design thinking principles to the Customs Impact, the focus of the new business venture has been defined in the domestic market of the UK. Sourcing waste and selling products within the UK helps the operations of the logistics while avoiding the complex regulations of international shipping (Ali et al., 2025).
5. Conclusion and Recommendation
The new business of Waste Recycled Bangles social venture states the application of design thinking and strategic analysis done with the help of PESTLE and SWOT for developing a viable solution for the waste management challenges of the UK. This venture would grow within the growing fashion market, which is sustainable in nature. Key findings tell about the strong consumer demand for ethically sourced products that are transparently marketed. The new business model effectively leverages the UK waste infrastructure, which already exists and digital platforms for reach.
Thus, it should find some funding options from investors impacted by social platforms. In addition to this, it should find a consistent raw material supply from UK management. Lastly, it should soon develop a strong management team to take care of the priorities.
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