BM461 Global Business Environment: Key Concepts & Assessment Guide

The healthcare industry in the local area of London has been discussed and assessed in the report, along with the real-life examples of a local healthcare institutions in the same. A PESTLE analysis has been conducted for the macro environment analysis. Based on that, several insights have been identified, such as how automation has taken its place in the healthcare industry. Moreover, it identifies the merits and demerits of AI in the healthcare setting. Moreover, the impact of AI in the industry has been discussed in details. Based on the findings, it can be said that AI helps in automating repetitive tasks and freeing up healthcare professionals. The report provided justified examples for supporting the points of benefits and drawbacks of AI to provide a clear picture to individuals, and uses primary interview research to gain first-hand insights.

 

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Task 1 

Introduction 

The healthcare sector in London has a broad network of healthcare institutions, clinics, and general practices. For instance, it consists of 30 general practices that offers health and care services (Healthcare Central London, 2025). As London has been selected as the local centre, the local healthcare institutions offer primary service to the local residents while engaging in effective management, staffing, and administrative support. For example, there are several clinics within London, and among them, The London Clinic is a well-known diagnostic centre that offers a wide range of services including dermatology, Urology and so on (THE LONDON CLINIC, 2025). The aim of the report is to examine the healthcare industry in London and its possibilities, assessing the local sectors and macro environment, along with the economic situation.

 

Overview of the Local Healthcare Sector

The healthcare sector in London is primarily anchored by the National Health Service (NHS) England, providing universal, largely tax-funded care free at the point of use. It operates alongside a smaller, supplementary private healthcare sector. The local healthcare sector offers several care facilities that help local residents (Taken from the primary resource). Moreover, the healthcare sector in the UK is booming, with a projected 50,000 new job positions expected to be created in the upcoming year (Nathan, 2025). The London healthcare sector is a mixed ecosystem where the public National Health Service (NHS) is the dominant key player and primary commissioner, working alongside a significant and growing role for Small and Medium Enterprises (SMEs) as both direct service providers and vital innovators. 

 

Macro-Environment Analysis 

To assess the macro environment, a PESTLE analysis will be conducted, which stands for Political, Economic, Social, Technological, Legal and Environmental (Casañ, Alier, and Llorens, 2021).

 

Political factors - In terms of the political factors in the health care industry in London, it can be identified that the NHS have imposed or introduced several policies and regulations, such as corporate retention and disposal schedule, Health and Safety Policy and Data Protection policies (NHS, 2025). These are some of the regulations that the public sector organisation in London have incorporated to establish effectiveness. 

 

Economic factors - In terms of understanding the economic situation of the UK and London, it can be identified that in the UK, the Consumer Prices Index has increased by 3.6% in 2025 (Gov.uk, 2025). So, it can be stated that it has a negative impact on the healthcare industry by increasing the prices of medicines and health-related goods.

 

Social factors - Focusing on the social factors, it can be identified that in London and the UK, there are multiple demands for Private Hospitals and healthcare facilities among the young generation and for example, 4 people in 10 use private healthcare services (IHPN, 2023). It has several impacts on the healthcare service in London. 

 

Technological factors - In terms of the technological factors, automation has taken its place in the health care systems, such as Electronic Health Records (EHR) and enterprise resource planning (ERP) (Schwarz, 2025). Operating in London and the UK can be possible by utilising the technologies in the competitive business market. 

 

Legal factor - In terms of the legal factors in operating a business in the healthcare industry in London, companies must comply with the Health and Safety at Work etc Act 1974 (Legislation, 2025). Complying with this law can be beneficial for the healthcare industry. 

 

Environmental factors - The government of the UK has incorporated several environmental laws, and among them, the Environmental Act 2021 is important, which can impact the healthcare industry (Legislation, 2025). 

 

Impact of the Current Economic Situations 

Inflation, wage pressures, and funding constraints significantly impact the local healthcare sector in London by increasing operational costs, exacerbating staffing crises and industrial action, and forcing the postponement of essential investments. These pressures ultimately lead to reduced service quality and longer patient waiting times. Inflation directly increases the cost of non-wage essentials like energy (utility bills), medical supplies, and building maintenance. Since budgets often lag behind actual inflation rates, healthcare providers face a real-terms reduction in purchasing power, forcing them to find efficiency savings or ration care. Moreover, around £1.4 billion is spent by the health, education, defence, and other sectors annually on electricity, gas, and oil (ONS, 2025). This leads to funding constraints and pressure in the sectors. The increased operational costs reduce funds available for direct patient care, forcing difficult resource allocation decisions. Additionally, capital spending on new buildings, equipment, or IT often gets delayed to cover day-to-day costs, increasing the pressure to do more with less, sometimes cutting non-essential but valuable services.

 

Evaluation and Conclusion 

The Policies and regulations the NHS has incorporated in the healthcare industry can effectively offer a beneficial state to be safeguarded from any legal issues and environmental challenges, and help companies to maintain sustainability. As the findings of the discussion overview of the healthcare have been presented, a PESTLE analysis has been conducted, and from that it has been identified that the NHS has incorporated several policies, and the London and UK markets have enhanced their technologies. Also, the economic situation of London has been identified, and its impact on healthcare has been discussed. 

 

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Task 2 

Introduction 

AI in healthcare uses smart algorithms to analyse complex medical data for better, faster diagnoses, personalised treatments, drug discovery, and efficient operations. It is an umbrella term that is used for describing the application of algorithms and other cognitive technologies in the healthcare and medical setting (ARM, 2025). The aim of this task is to provide an elucidated understanding of the idea of AI in the healthcare sector. It gives an overview of the benefits and drawbacks of AI in healthcare organisations. Moreover, the report will identify case studies of organisations such as Babylon Health, Siemens Healthineers, and Pfizer.

 

Overview of AI in Healthcare Organisation 

Artificial Intelligence (AI) uses computer systems to mimic human intelligence for tasks like learning and problem-solving, transforming healthcare through better diagnostics (faster image analysis), predictive analytics (identifying high-risk patients), patient care automation (virtual assistants, scheduling), and data management (organising EHRs) by analysing vast data for personalised, efficient care. The application of AI in the healthcare sector has been classified in the following domains: surgery, medical consultation, nursing assistant, treatment design, administration, and workflow (Väänänen et al., 2021). Innovation diffusion theory is a tool that helps in seeking the explanation of how, why, and at what rate new ideas and technologies are spread. This theory has recognised the idea that the individuals who are innovative are more willing to accept innovative new ideas, along with being able to cope with the high and increased level of uncertainty (Pinho, Franco, and Mendes, 2021). Linking this theory with the application of AI in healthcare, it helps to analyse why, how, and at what rate AI solutions are integrated into clinical workflows by focusing on key attributes of the innovation itself and the characteristics of the adopting social system. 

 

Benefits of AI for healthcare Organisations 

AI in healthcare boosts efficiency by automating admin/workflows, improves decision-making via data analysis for accurate diagnoses/personalised plans, and enhances patient outcomes through predictive care, precision medicine, & better monitoring, leading to faster care, reduced errors, & proactive interventions across diagnostics, treatment, & operations. Moreover, AI has the capability to lead to better care outcomes along with improving the productivity and efficiency of the healthcare delivery (Spatharou, Hieronimus, and Jenkins, 2020). Moreover, AI helps in acts as an effective tool in cost saving and promoting faster R&D in the healthcare organisations. It is a potential tool for revolutionising drug development and medical research in the healthcare setting (Rubio, 2025). For instance, the drug discovery with AI at Pfizer has helped the organisation to take content creation across the life cycle of drugs at the organisation (Pfizer, 2025). 

 

Disadvantages and Ethical Challenges of AI 

The disadvantages of AI in the healthcare sector include significant data privacy and security risks, potential for job displacement, perpetuation of algorithmic biases that can worsen health disparities, and complex ethical dilemmas, especially concerning accountability and the loss of the human touch in patient care. Additionally, Healthcare organizations are prime targets for cyberattacks, and AI systems, if not properly secured, can expose large volumes of confidential patient information, leading to identity theft and privacy violations. Moreover, the lack of transparency and explainability in AI has led to increasing concerns about the use of AI at a global stage (Thomas, 2025). Additionally, the increased volume of data collection and sharing raises significant concerns about patient privacy and data security. Health records are vulnerable to breaches and cyberattacks, and current laws are often insufficient to protect individual health data in the AI era. For instance, Babylon Health faced significant regulatory issues revolving around the safety, clinical efficacy, data privacy, and marketing claims of its AI symptom checker and digital healthcare services. The organisation, which once had a valuation of $4 billion, was declared to be bankrupt in the year 2023 due to regulatory issues (Browne, 2023). 

 

Evaluation and Conclusion 

In conclusion, it can be stated that the overall impact of AI technology in global healthcare operations is profoundly transformative and largely positive, significantly enhancing efficiency, accessibility, and the quality of patient care. However, this progress is tempered by significant challenges, including high implementation costs, data security risks, and the need for new regulatory frameworks and workforce training. Moreover, the balance between innovation and ethical responsibility in global healthcare operations is a complex and continuous challenge, requiring stakeholders to navigate the push for advancement while upholding core moral imperatives like equity, beneficence, and non-maleficence. Additionally, the future direction for the sustainable AI integration may involve integrating AI for predictive, personalised care, including Remote Patient Monitoring and digital twins.

 

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Appendix 

Primary Research Interview

Interviewer

Interviewee

What do you know about healthcare?

Healthcare industry offers several diagnoses related to health. 

Do you know the use of AI in healthcare?

Yes, the use of AI enhances automation and efficiency in diagnostics.

How can this industry can improve?

The industry can improve by enhancing technologies and automation and researching about different medicines.

Table 1: Primary research

(Source: Created by the learner)

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