Unit 7 Business Strategy Assignment Brief - FUJITSU

CASE STUDY

You should use the FUJITSU organisation where appropriate for your answers. Please read case study carefully which is to be found at http://www.fujitsu.com/uk/Images/multi-national.pdf

Also, please carry out further independent research on the corporation wherever needed, in order to fully answer the questions.

LO1 Understand the Process of Strategic Planning

Q 1.1 Define the terms and explain the meaning of the terms mission, vision, objectives, goals and core competences for a company like FUJITSU.

• Define each of the terms  mission, vision, objectives, goals and core competences
• Provide evidence of Fijitsu’s mission, vision, objectives, goals and core competences

Q.1.2 What are the three key strategic planning issues that FUJITSU has had to manage over its history?

• Define at strategy planning
• Describe least three business strategy planning problems
• Provide examples of problems within internal analysis, external analysis or business level strategy

Q.1.3 Describe and explain two different planning techniques that FUJITSU could use in future.

• Explain and describe two different planning techniques e.g.  the BCG, SPACE, PIMS or stakeholder mapping

LO 2 Be Able to Formulate a New Strategy

Q 2.1 Conduct a SWOT Analysis of the FUJITSU corporation.

• Identify the strengths, weaknesses, opportunities and threats for your chosen corporation
• Complete the table below

Q 2.2 Carry out a PESTEL Analysis for FUJITSU and evaluate the current challenges within the FUJITSU  business environment.

• Describe the factors of PESTEL – Political, Economic, Social, Technological, Environmental and Legal
• Provide an example of each for your corporation
• Present the answers in the table below

Q 2.3 Conduct a stakeholder analysis for FUJITSU and explain how strategic positioning is used to help gain competitive advantage.

• Describe the term “stakeholder”
• Carry out a stakeholder analysis for FUJITSU
• Describe why strategic positioning is important within this organisation.

LO3 Understand Approaches to Strategy Evaluation to Strategy Evaluation & Selection

Q 3.1 Analyse the various strategic options available to FUJITSU which will promote organisational growth.

• Discuss market entry strategies, for example, organic growth, growth by merger or acquisition or strategic alliances strategies
• Discuss substantive growth strategies which can include related and unrelated diversification.
• Discuss limited growth strategies including strategies such as market penetration and market development
• Discuss disinvestment strategies including turnaround strategies, divestment and liquidation.

Q 3.2 From your analysis in Q3.1, recommend an appropriate growth strategy for FUJITSU for the future.

• Include an introduction, background, advantages and disadvantages of various options with evidence from FIJITSU and the business environment

LO 4 Understand How to Implement a Chosen Strategy

Q 4.1 Using your answer in Q3.2, create an implementation plan for the recommended future strategy for FUJITSU.

• a list of implementation activities
• benchmark targets
• a discussion about the teams you require
• examples of individual roles required to achieve the SMART objectives within the plan

Q 4.2 Describe and evaluate the resources required to implement the new strategy from answer Q3.2

• Describe how to carry out  a human resources audit
• Describe how to carry out a financial resources audit
• Evaluate the resource requirements

Q 4.3 From your responses in Q4.1 & Q4.2 create a Gantt Chart that shows the activities required and timescale for the implementation of the recommended future strategy of Q3.2

• Propose  targets and timescales which you would use to monitor the implementation plan
• Formulate a Project plan and present it in a Gantt Chart (MS Project software available in LSST computers)