Unit 7 Business Strategy Assignment Brief - FUJITSU

Unit 7 Business Strategy Assignment Brief - FUJITSU



You should use the FUJITSU organisation where appropriate for your answers. Please read case study carefully which is to be found at http://www.fujitsu.com/uk/Images/multi-national.pdf

Also, please carry out further independent research on the corporation wherever needed, in order to fully answer the questions.

LO1 Understand the Process of Strategic Planning

Q 1.1 Define the terms and explain the meaning of the terms mission, vision, objectives, goals and core competences for a company like FUJITSU.

  • Define each of the terms  mission, vision, objectives, goals and core competences
  • Provide evidence of Fijitsu’s mission, vision, objectives, goals and core competences

Q.1.2What are the three key strategic planning issues that FUJITSU has had to manage over its history?

  • Define at strategy planning
  • Describe least three business strategy planning problems
  • Provide examples of problems within internal analysis, external analysis or business level strategy

Q.1.3Describe and explain two different planning techniques that FUJITSU could use in future.

  • Explain and describe two different planning techniques e.g.  the BCG, SPACE, PIMS or stakeholder mapping

LO 2 Be Able to Formulate a New Strategy

Q 2.1 Conduct a SWOT Analysis of the FUJITSU corporation.

  • Identify the strengths, weaknesses, opportunities and threats for your chosen corporation
  • Complete the table below

Q 2.2Carry out a PESTEL Analysis for FUJITSU and evaluate the current challenges within the FUJITSU  business environment.

  • Describe the factors of PESTEL – Political, Economic, Social, Technological, Environmental and Legal
  • Provide an example of each for your corporation
  • Present the answers in the table below

Q 2.3 Conduct a stakeholder analysis for FUJITSU and explain how strategic positioning is used to help gain competitive advantage.

  • Describe the term “stakeholder”
  • Carry out a stakeholder analysis for FUJITSU
  • Describe why strategic positioning is important within this organisation.

LO3 Understand Approaches to Strategy Evaluation to Strategy Evaluation & Selection

Q 3.1 Analyse the various strategic options available to FUJITSU which will promote organisational growth.

  • Discuss market entry strategies, for example, organic growth, growth by merger or acquisition or strategic alliances strategies
  • Discuss substantive growth strategies which can include related and unrelated diversification.
  • Discuss limited growth strategies including strategies such as market penetration and market development
  • Discuss disinvestment strategies including turnaround strategies, divestment and liquidation.

Q 3.2 From your analysis in Q3.1, recommend an appropriate growth strategy for FUJITSU for the future.

  • Include an introduction, background, advantages and disadvantages of various options with evidence from FIJITSU and the business environment

LO 4 Understand How to Implement a Chosen Strategy

Q 4.1 Using your answer in Q3.2, create an implementation plan for the recommended future strategy for FUJITSU.

  • a list of implementation activities
  • benchmark targets
  • a discussion about the teams you require
  • examples of individual roles required to achieve the SMART objectives within the plan

Q 4.2 Describe and evaluate the resources required to implement the new strategy from answer Q3.2

  • Describe how to carry out  a human resources audit
  • Describe how to carry out a financial resources audit
  • Evaluate the resource requirements

Q 4.3 From your responses in Q4.1 & Q4.2 create a Gantt Chart that shows the activities required and timescale for the implementation of the recommended future strategy of Q3.2

  • Propose  targets and timescales which you would use to monitor the implementation plan
  • Formulate a Project plan and present it in a Gantt Chart (MS Project software available in LSST computers)