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Unit 30 Internet Marketing Pass Assignment will test learner’s understanding of, and skills in, the use of the complex interactive digital media which comprise the tools of internet marketing.
Case study: Smart Restorations Limited
Contact: Leslie Mann, Managing Director
Location: London
Industry: Office Furniture
Annual revenue: Confidential
Number of employees: Confidential
Smart Restorations Limited is a small firm that specializes in buying and selling used and refurbished office furniture systems. In August 2014, as the nation was recovering from a recession, the company knew that it had to act quickly to position itself on the leading edge of the recovery. Smart Restorations knew that it could use the Internet to get its name out to customers that would be ready to buy when the economy picked up again.
After exploring options, the company has decided to consult with your firm True Search Marketing to improve their websites and conversion rate. Smart Restorations Limited’s has an ambitious project to triple its sales figure over a two-year period and increase its exposure on the major search engines to among the highest in the industry.
With an ever-changing inventory, the company's marketing team recognized that print brochures would not have as much versatility as their web site, making internet marketing a major priority.
As the e–Marketing manager for True Search Marketing you have been given the brief and the Managing Director of Smart Restorations Limited has requested a meeting to discuss how your company can support its ambitions.
For the demonstration you will;
Your tasks is to;
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