Unit 14: Tour Operations Management in Travel and Tourism

Assignment 1 TitleItinerary Planning and Developing a Holiday Package
Scenario and Assignment Context:

Consider yourself working for a large UK based Tour Operator as a Package Tour Development Manager. Your previous experience as a public relations and promotionmanager for a specialist tour operator and your current experience as an account manager for a number of   resorts in three different holiday destinations, including in the Mediterranean would help with your new position as the Package Tour (Product) Development Manager.

You are assigned with the task of identifying and developing a new tour package for new breed of customers interested in excursions visiting ancient heritage sites and wildlife parks along with a few days of beach holidays in a tropical destination. This requires you to choose an appropriate tropical destination and prepare an Itinerary Plan and develop a holiday package with costing and pricing. You need to determine the dates of travel, number of nights and accommodation arrangement, excursions and attractions to visit, and flights and local transport arrangements.

Once the itinerary and package is ready to roll out within the next 9 months, you should prepare a brochure and leaflets for distribution via travel agents and other outlets, including company websites.

Hint: Identify a suitable tourist destination with sunny beaches and heritage as well as wildlife attractions. Ideally you should be choosing a tropical destination in Asia, Africa or South America.

Recommended word count is 2500.

TasksLearning OutcomesAssessment Criteria
1.   Examine  the recent trend and developments in the tour operations sector with a brief analysis of the type of holidays taken and the emerging popular destination.LO1P 1.1
2.   Prepare   an itinerary for   a heritage plus wildlife and beach holiday and develop   a   package with   stages (evaluate the destinations and   attractions, appropriate timescale,   and the components of the package to be purchased with contracts).LO2P 2.1, P2.2 M1, D1
3.   Carryout   the cost of   the components and the package and determine the selling price.LO2P 2.3 D 2
4. Design and plan a brochure and assess the suitability of alternative methods (non-traditional) of communication and promotion.LO3P 3.1, P 3.2 M 2
5.   Evaluate and discuss the non-traditional methods of   distribution that can be used to sell holiday packages.LO3P 3.3
Assignment 2 TitleTour Operations Strategy
Scenario and Assignment Context

For this assignment, you need to consider yourself being promoted as a senior manager with a role   of making strategic decisions. You should be in a position to evaluate the various strategies employed by the tour operators in the UK and set the agenda for future direction. This would involve the application of advanced technologies, including social media in marketing as well understanding the economic reality of the country.

Hint:Start with evaluating the emerging trends in the tour operations sector, with an emphasis on the UK market. Research and collect relevant materials and data about the travel and tourism sector and the companies engaged in tour operations in the UK. Recommended work count is for this assignment is 1000, excluding the appendix, if any.

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TasksLearning OutcomeAssessment Criteria
1.   Using the findings from task 1 in assignment 1, analyse the emerging trends in the UK tour operations sector and evaluate how the various tour operators (competitors) responded.LO 4P 4.1, D3
2.   Briefly examine the differences between tactical and strategic decisions and identify and compare some of the tactical decisions that could have taken by your chosen tour operator.LO 4P 4.2
Learning outcomesPass Criteria
LO1: Understand   the tour operators industry within the travel and tourism sector.1.1 Analyse the effects of current and recent trends and developments on the tour operations industry.
LO2: Understand stages involved in creating holidays.2.1 Assess the stages and timescales involved in developing holidays. 2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator. 2.3 Calculate the selling price of a holiday from given information
LO3: Be able to review brochures and methods of distribution used to sell holidays.3.1  Evaluate the planning decisions taken for the design of a selected brochure. 3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator 3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator
LO4: Understand strategic and tactical decision making for tour operators.4.1  Evaluate the strategic decisions made by different types of tour operator 4.2  compare the tactical decisions that could be taken by a selected tour operator in different situations
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LO 1: Understand the Tour operators industry within the Travel and Tourism sector

1.1 Analyse the effects of current and recent trends and developments on the tour operations industry

 The tour operations industry has gained much importance in the present world because it is one of the major sources of the revenue in the economy of any country. The industry of tourism is growing at a rate of 4% and many developments are seen by this industry. Some of the major trends and recent developments and their effects are discussed below:

Development of technology: The new and updated technology is responsible for the growth in the tourism industry. Most of the customers are using internet nowadays and through internet the information can be shared among the customers. Customers can book tickets online and also can see the status of the booking whenever they want. They can also cancel their tickets easily on Internet if there are certain changes in their plans. The facility provided by technology increased the number of customers in this industry. (Christou & Gretzel, 2012)

Increase in the spending power: The consumers have seen an increase in their income level and also they are willing to spend more on the traveling and tours so this helps the travel and tourism industry to develop and grow and also more profits are generated because of the increase in the spending.

Holiday Packages: nowadays, more companies are coming up with the attractive holiday packages which can be customized according to the needs of the customers that mean there is flexibility in choosing the travel package for the customer. The companies are aimed at providing optimum customer satisfaction to the customers. (council, 2015)

Marketing in Tourism: Marketing has developed itself in the travel and tourism industry and it helped the tour operating companies to attract more customers for their holiday packages offers and it also helps the customer because it educates the customer about the destinations and the services which are to be provided by the tour operating company. (Clarke, 2012)

The PESTEL Factors: The PESTEL factors are very significant in shaping up the travel and tourism industry because the political, environmental, social, technological or other factors in any country decide the growth of its travel and tourism industry. No tourist want to visit a place which has political instability or which is low on technologies. (Ferguson, 2010)

Customer satisfaction: This has been the foremost important factor for the travel operators because it is the customer satisfaction which decides the future of the business and the positive consumer experience will result in a positive word of mouth for the organisation. for better customer satisfaction, the workforce should have the employability skills because a better customer can serve better to customers. A loyal customer will chose the same travel operator again in future and it also help the business to have a competitive advantage over others. (council, 2015)

The economy: the operations of the travel and tourism industries contribute a lot to the economy. It provides employment to population and also provides revenue to the country. (council, 2015). It is sure that the travel and tourism industry is very significant as it generates profit to its stakeholders.


Christou, ?., & Gretzel, U. (2012). Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. Ashgate. Clarke, J. R. (2012). Marketing in Travel and Tourism. Routledge. council, W. T. (2015). Global Talent Trends and Issues for the Travel & Tourism Sector. Retrieved 12 01, 2015, from http://www.wttc.org/-/media/382bb1e90c374262bc951226a6618201.ashx Ferguson. (2010). Travel and Tourism. Infobase Publishing.

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