London college unit 1 contemporary hospitality industry

This is solution  of London College Contemporary Hospitality industry assignment, discusses the issues and economic situation of UK hospitality sector.

Task 1

a) Scale, scope and diversity of UK’s hospitality industry

The hospitality industry in the UK is a wide and diverse industry varying from solo-person associations to wide-reaching establishments. Individuals perform a full amount of further than 80 diverse occupations in the industry.

Currently, Hospitality management is the 3rd mainly principal segment of personnel extent in the form of hospitality, vacation, travel and sightseeing. In UK there are plenty of jobless persons which the UK management social mobility strategy, lead and aid them to advantage into top skilful and supervision positions. There are around 1 Mn persons to substitute equally the ones who are going in addition to fill up a fresh position.

Hospitality industries develop further outsized to the segment that have 89% of labour force, 43% of self-catering lodgings, vacation playgrounds and hotels. Restaurant have amplified by 29% with almost half of the segment’s personnel is part-time a great deal more than that of 28% all over the economy in total. This segment occupies 7.2% of the whole inhabitants.

Diverse segments of the hospitality industry

strategic process in hospitality sector

b) Structure of UK’s hospitality industry with reference to The Premier Inn at Trafford and the role of other related professional bodies.

In the hospitality sector, the organization is structured to fulfil the following aims:

  1. a) Maximization of revenues.
  2. b) Offer safe quality services.
  3. c) Gain competitive edge over the competitors.

An organization structure can be defined as an arrangement that sets the roles and also sets the modes of communication for the decision making (Kuvaas, 2002). The organizational structure in hospitality industry serves a lot of purposes:

  1. Set the linkages of individuals from various sectors of the hospitality industry.
  2. Set the efficient communication among the service providers and the customers.
  3. Demonstrate the organizational hierarchy in various segments of hospitality industry.

The organization structure of these services is founded on the size and the extent of services being offered. In a country, the number of service providers depends on the economic practicability and the segments of the market. For a simpler measurement, the land and properties can be divided into big and small land portions.

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Taking example of The Premier Inn at Trafford, the hospitality industry can be structured as:

Commercial/service sector

Is hospitality the major aim of The Premier Inn at Trafford? Is it the motive for the existence of the business? If answers to these questions are affirmative, then it is a commercial operation. Or else, is it existing only since numerous citizens reside, learn or have job there? In this way, it is a service function.

Revenue generation or operational in a financial plan

The majority of hospitality functions like The Premier Inn at Trafford require generating revenue although a few don’t, they only want to maintain to a definite budget. For illustration, numerous school cafeterias contain a financial plan of 75p food charge for each meal for every day. In several places of work, the dining hall functions to a financial plan however the costs are then cheap. An inexpensive lunch is an encouragement to job there – a bonus of the occupation.

Constrained clients or released to the common community

The majority of hospitality procedures can be put on the market to anybody however a few are limited to promotion to a tiny fraction of the community.

The structure can be arranged as in the diagram below:

Working to a budgetCommercial General public Profit makingRestricted customers Service
• Prison •  Care home catering •  Some organisations are a charity, e.g. YMCA• Hotels • Hostels •  Contract caterers, such as events• HotelsMost of the service providers •  Tourist attractions •  Train, cruise and ferry catering • Casinos•  Tourist attractions • Hospitals • Prisons • Colleges •  Workplace including armed forces catering

The hospitality related establishments and professional bodies like The Premier Inn at Trafford earn the revenues for the community in which these operate. This hotel offers employment opportunities to masses and also creates need for a superior quality of infrastructure. Every segment of this hotel has main divisions, and each division performs a particular role. These roles of the hospitality industry can be divided into 2 broad categories:

  1. a) Front – Divisions having a face-to-face contact with clients (Kasavana and Brooks, 2007).
  2. b) Back- Divisions working behind the scenes.

The food and beverages personnel are accountable for the dining area, taking orders, promotional activities, serving food, collecting payments and cleaning the eating area. The front office workers resolve the queries of the customers and try to make them contented with the level of services being offered. The housekeeping people make the customer area, rooms clean and the sales department promote and advertises the production and services. The Premier Inn at Trafford has a role of servicing and satisfying the customers in exchange of payment. Largely, these services have a monetary motive behind the operations.

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Task 2

a) Staffing requirements of different hospitality industries

The main need of the hospitality industries is to recruit well- groomed, specialized and highly trained staff with good looks, personality and experience i.e. good employability skills. The Premier Inn at Trafford would need core waiting staff which is the backbone of any event. These people need to be flexible and adaptive. The higher level of workers and much more experienced are the supervisors and managers (Hislop, 2000). This industry has a lot of event managers, organizers, security personnel, promotional staff, barmen, hosts etc.

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Task 3

a) Analysis of operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry

Operational Issues

  1. i) Labour scarcity

Labour scarcity and their blow on the business in approximately each geographic locality are constantly amongst the mainly complicated disputes distinguished by hospitalist. In a lot of societies, hospitality development is inadequate not by resources, however somewhat by personnel resources. A contracting labour power is the ideal challenge in front of the international hospitality business, consistent with the International Society of Hospitality Consultants, which of late assembled to devise globe matters and grade them as per significance. The difficulty of drawing and preserving capable personnel, one time and concern simply in an inaccessible amount of economies, is more and more becoming an international challenge.  Demography, earnings levels, disappointment to sufficiently deal with employee contentment and a standing for extensive hours and small compensate are each and every one quoted as causative features.  Resourceful hospitality experts have commenced to extend modern strategies for confining and remaining high value personnel.

  1. ii) Cost suppression

The Premier Inn at Trafford is more and more confronted to discover techniques to lessen charges with no surrendering the eminence principles compulsory to constantly convene guest anticipations. The thought of “burden extra with le” necessitates managers to consider regarding methods to function extra successfully and to observe potential for price reductions that will not have an effect on the visitor’s opinion of price.

iii)  Increased Competition

The Premier Inn at Trafford and hotels all over the place specify that their society is overbuilt; there are a lot of accessible hospitality rooms in relation to the visitors longing to charge them. The resultant rivalry, which over and over again engages charge cutting in attempts to offer superior worth to visitors, extracts still supplementary the incomes created. A sharp drop in residence proportion in the rouse of the worldwide brake and stretched competition amongst hospitality workers in a lessening economy have carried down hospitality room rental fees radically all over the nation (Day and Lord, 1992).

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Managerial issues

  1. i) The short-lived effects of events

 All occasions that may have an effect on traveller demand are believed to encompass just temporary, provisional outcomes, and not enduring effects. For example, gossips for protection issues like volcanic activities, germs, revolutionary assaults, terrorism are not enduring (Buhalis, 1998).

  1. ii) Increased competition

The struggle in Europe has affected in short occupancies and accordingly, the standard area charge has taken a thrashing of approximately 30% in every part of main relaxation economies. Rooms in The Premier Inn at Trafford are at the present sold not simply for a smaller amount however moreover packaged with parcels, like brunch, airfield transmits or a day’s tourism. Competition entitles for modernization in hospitality business.

Legislative issues

There are a variety of legislations that defend employers, workers and customers and have an impact on the hospitality industry. This might be completed by cleanliness, surroundings, fitness & security and office relations.

Cleanliness/Hygiene is a main subject influencing the hospitality industry. Organization don’t consider hygiene extremely sincerely, consequently legislations for example the food act 2003 (NSW) (as altered) was established to aid secure the trouble of hygiene in the hospitality industry. This has influenced the institutions by lessening their efficiency since the industry wants to execute fresh methods which are too lessening proceeds

The surroundings are a further main concern, not merely meant for The Premier Inn at Trafford, but for every person in common. The environmental legislations prepared ensure that the smoking zone and smoke-free zone has to be segregated (Loh, 2004). The fitness and security are also issues that need to be considered by the hospitality business. In this industry, there are rules regarding the workplace relations that need to be followed to sustain in the industry.

b) Current image of the hospitality industry

The current hospitality industry is actually exclusive and entertaining place of work and different in the extent of responsibilities that one can achieve. It is an industry having loads of career choices along with a basis for a considerate return. Its exceptional aspect is the direction towards visitor fulfilment at eventual stage. It presents insubstantial and unpreserved creations. The hospitality businesses formulate constant attempts for upholding an optimistic figure in conjunction with enormous visitor service. It emerges that excellence service is the foundation to industry achievement. Therefore, those associations that centre on excellence turn out to be the organizers for enduring visitor pleasure that create devotion and influence (Tracey and Hinkin, 2006).

The current industry faces a trend of globalization, as more and more individuals can travel without much of restrictions.  Due to this there has been a raise in the need for security and safety for the visitors to the host country. The Premier Inn at Trafford as well as whole of hospitality industry is highly impacted due to high robberies, terrorism, kidnappings and so there is always a need for disaster plan to be in place. The industry has to focus on the activities that can aid in discouraging such incidents. The current hospitality and tourism industry offer an extraordinary chance to understand and be familiar with various cultures. It is necessary for the employees of The Premier Inn at Trafford to know different cultures so that the interaction is easier and business can accomplish its goal to have high number of customers and high profits.

Today’s hospitality sector functions in the dynamic environment, so as to retain its customers and have a competitive edge, the quality of service has increased. This tough competition has raised the expectations of the customers thus forcing the industry players to raise the bar of the services being provided by them. The hoteliers have to continuously look for innovative ways to satisfy the customers, along with the quality service being provided (Foster, 2010).

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Task 4

a) Predictions for potential trends and developments in hospitality

There is an international boost in sightseeing and hospitality together in traveller onsets and tourism spending. The trends that are as a rule having an effect on the industry are:

  • the amplified worry with visitors’ protection and defence;
  • the improved assortment in the personnel composition;
  • the significance of exceptional services causing extra chances for better income;
  • the latest equipment and technologies that add to better visitor services and develop aggressiveness;
  • the inhabitants getting old that has an effect straight on traveller demand and the tourism employment economy (Helms and Mayo, 2008);
  • And the association among cost and value which is incredibly significant for the insightful visitors of current times.

In the ground of tourism accommodations’ expansion, the trend is an escalating amount of hotels wide-reaching pertaining policies pleasant to the surroundings. The ecological accommodations not simply achieve accumulate wealth for the landlords although they accumulate natural reserves in addition, drawing further and further visitors who are environmentally sensitized. The worldwide guest expansion estimates for 2012 and2013 approximate that together the inbound and outbound journeys will persist to rise, by means of Europe encompassing the lowest development concerning the other continents. Owing to these rationales, the potential trends in the hospitality industry can be reviewed as below:

  • Extra green and eco-accommodations.
  • Expansion of extra-large hotels (multi- functional amenities with nightclub, supermarkets, theatre, funfair, etc.).
  • Extra boutique lodges.
  • intellectual hotels with superior know-how
  • Utilizing the visitor’s essential fingerprint with the intention of carrying out all the procedures (enrol, coats, vacate, etc.).
  • Growing worker wages with the intention of preserving the on hand employees.
  • Extra stress on the web and know-how.
  • Visitors’ fundamental and substantial social associations will be the most excellent allotment controls.

b) Impact analysis for the predicted trends and developments

The types of impact analysis for the predicted trends and developments in the hospitality sector are:

  1. a) Economic impact analysis -- It describes the input of sightseeing doings to the financial system of the area. An economic impact examination draws the streams of expenditure linked with tourism movement in a county to recognize alterations in sales, tax incomes, earnings, and occupations because of tourism doings. The main techniques here are guest expenditure surveys, examination of derivative information from government financial statistics, fiscal base forms, and input-output forms in addition to multipliers (Kalisch, 2009).
  2. b) Fiscal impact analysis – It shows whether the government profits from tourism doings from taxes, direct charges, and other resources will be able to cover the appended charges for infrastructure and administration services? Fiscal impact analysis recognizes transforms in demands for administration functions and services effecting from a little stroke and approximates the profits and charges to local government to supply these services (ILO, 2010).
  3. c) Financial analysis – It finds out if we can create a turnover from this action? A financial analysis decides if dealing will produce enough incomes to recover its charges and build rational revenue. It usually comprises a short-range study of the accessibility and charges of introductory capital in addition to a longer-range study of debt service, functional costs and incomes. A financial analysis for a classified company is similar to a fiscal impact analysis for a confined government entity.
  4. d) Demand analysis – It reflects the way, the amount or kinds of tourists to the region will transform because of transforms in cost, endorsement, opposition, eminence and amount of amenities, or other demand modifiers. A demand analysis approximates or forecasts the amount and/or types of tourists to a region by means of an exercise inference, predicting or demand form. The amount of tourists or sales is usually forecasted on the basis of the decision (Delphi method), notable tendencies (time series techniques), or utilizing a model that detains how stopovers or expenditure differs with main demand determinants (structural forms) for instance population dimension, remoteness to marketplaces, revenue altitudes, and procedures of eminence & competition.
  5. e) Benefit Cost analysis (B/C) – It states which substitute strategy will produce the maximum net gain to the world eventually. A B/C analysis approximates the virtual economic competence of choice strategies by evaluating the gains and prices in due course. B/C analysis recognizes the highly competent strategies from the viewpoint of communal wellbeing, usually together with both financial and non-financial standards. B/C analysis employs an extensive variety of ways for assessing worth of non-market commodities and services, for instance the travel cost technique and conditional assessment method.
  6. f) Likelihood study – It answers to whether or can this scheme or strategy be carried out. This study is used to find out the likelihood of carrying out a specific action to comprise social, political, physical and economic feasibility. There can be an economic aspect of this study defining the benefit/cost study.
  7. g) Environmental Impact evaluation – This analysis evaluates the impacts of a deed on the nearby environment. An environmental evaluation settles on the effects of a projected deed on the surroundings, usually together with transforms in communal, civilizing, financial, organic, material, and environmental schemes. Economic impact appraisal techniques are regularly utilized together with analogous appraises and forms for appraising communal, civilizing and ecological impacts. Techniques vary from easy checklists in the direction of detailed imitation models (Sharma, 2000).
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The global hospitality industry offers a vast opportunity for well-mannered employment and is a kind that is predictable to develop appreciably in the upcoming decade, in spite of the current monetary catastrophe. The current time presents an outstanding prospect for successful commitment by government, company and employee delegates in dealing with both the prospects that the segment manages to pay for and the place of work confronts that it visages.


  • Aurelio G. Mauri (October, 2007) Yield Management and Perceptions of Fairness in the Hospitality Business, International Review of Economics.
  • Buhalis, D. (1998) “Tourism in Greece: Strategic analysis and challenges for the new millennium”, report for the International Centre for Research and Studies in Tourism, Vol. 18.
  • Day, D.V. and Lord, R.G. (1992) ‘Expertise and problem categorisation: The role of expert processing in organisational sense-making’, Journal of Management Studies, 29:1, pp. 35-47.
  • Foster, S. (2010) ?Overview of the Asia-Pacific Spa Industry?, in ITB Experts Forum Wellness 2010.
  • Helms, M. and Mayo, D. T. (2008) Assessing poor quality service: Perceptions of customer service representatives, Managing Service Quality, 18(6), pp.611-613.
  • Hislop, D. (2000) “Environmental constraints and sectoral recipes: strategy change in Britain’s military industrial base”, Journal of Management Studies, 37:5, pp. 687-703.

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