BUS408 Marketing principles and Business Practice Assignment

[vc_row css=".vc_custom_1438836158644{padding-bottom: 30px !important;}"][vc_column width="12/12"][heading text="BTEC Level 5 HND Diploma Business (Management) - Marketing Principles and Business Practice" tag="h2" bot="35px"][/vc_column][vc_column width="12/12" el_class="opensan"][vc_single_image image="135" img_size="full" alignment="center" css=".vc_custom_1438758925499{margin-top: 10px !important;margin-bottom: 0px !important;}"][/vc_column][vc_column width="2/3"][heading text="Unit Description" tag="h2" class="after"][vc_column_text] This Marketing principles and Business Practice Assignment is given in Glyndwr University from marketing principles and business practice  unit for the HND diploma in Business management Course Learning Outcomes Tested in this Marketing principles Assignment:

  1. Understand the principles and practice of marketing.
  2. Identify, describe & apply a range of marketing theories & practices to real and simulated business situations.
Assessment Criteria
1.An appropriate research question is clearly identified.
2.A detailed participant section which has a clearly defined sample frame and appropriate sample size is identified and justified.
3.A detailed description of the data collection tools to be employed, and the steps taken to ensure the reliability and validity of the data.
4.A clear procedure section that would enable another researcher to replicate your study.
5.The appropriate techniques to analyze the data collected are clearly identified.
6Use of language and presentation
7Correct and appropriate referencing

Managers at Amare Jewellery are in the process of developing a new range of engagement rings called Bellus. These rings differ to the traditional engagement rings in that rather than including diamonds, they contain other precious stones that are far rarer. However, the managers are uncertain how consumers will react. Consequently, they have asked you, a budding marketing guru, to prepare a research proposal outlining how you would tackle this problem.

Based on your knowledge of both marketing and research you should prepare a research proposal that clearly outlines:

  • The research problem/question
  • The proposed method
  • The proposed data analysis technique.
  •  Tense:  Since this is a proposal for research to be conducted in the future it should be written in the future tense:
  • Introduction: A good introduction to set out the background and rational for the research to be conducted. This should clearly identify an appropriate research question.
  • Hypothesis: You may choose to include a hypothesis although it is not essential. If you do choose to include a hypothesis consider please label it and consider these three points: Have you written a hypothesis or a research question? Is your hypothesis specific enough? Is it directional? (It should be!)
  • Method: Write your proposal so that someone else could conduct the research having just read your method section.
  • Data Analysis: The key for this section is to be specific. Clearly identify what techniques you will use to analyse the data and why (as well as any assumptions you have had to make).
Common Subheadings for a proposal

Introduction: This should include a reasonably concise overview of the theoretical and historical background to the general area of study. The major part of the introduction should concentrate on work specifically related to the question being asked. The end of the introduction should sate the rational for the study and hypothesis under consideration.

Method: The method section describes in detail how the study will be conducted, including conceptual and operational definitions of the variables used in the study. The standard headings that are used in an experimental method sections are: participants, apparatus/ data collection instruments, research design (e.g., a 2 X 2), procedure and data analysis. However, you could use different subheadings if you believe they are more appropriate for your research project.

[/vc_column_text] [heading text="Unit Solution - Marketing principles and Business Practice Assignment" tag="h3" class="after"] [vc_column_text]  Marketing Principles and Business Practice Assignment

Research Proposal

Research Title: Reaction of consumers on the ‘Bellus’

Research Question: How the consumers will react on the engagement rings of Semi- precious stones

Introduction: An organisation named Amare Jewellery is ready to bring a new range and category of the engagement rings which will include Semi precious stones instead of diamonds. This range is called Bellus and the the management of the organisation are not sre about the success of the Bellus Range, they want to know the reactions of the consumers through a research. According to (society, 2015), Diamond Is the symbol of beauty and strength and they can be carried with every type of dress and at every occasion. A bride is given a diamond engagement ring as a marriage proposal and the spark a diamond have is taken as the depth in the commitment of the love and marriage.  A research proposal is to be made on the basis of which the research will be conducted to know the consumer reactions on the different types of engagement rings, which includes semi precious stones and not diamond. The traditional engagement rings include diamonds.

Aim: The main aim of this research is to find out that how the customers will react to the new range of engagement rings introduced by the company Amare Jewellery which includes semi precious stones instead of diamonds.

Methodology: It is a very important part of the research as it covers various methods and tools to perform the research or collect the data and analyse them in required manner so that the information can be used and effective results can be obtained. It also helps to know the research process in a complete manner so that researcher can collect proper and related information in context to the research project.

Participants: the participants are the consumers who are about to get married and  visit the shops and markets to buy an engagement ring. They are asked certain questions to know their reaction on the ‘Bellus’

Data collection techniques: The research is purely based on the primary data which is obtained from the customer’s surveys, interviews and experiments.

Research design: A research design is the guideline for the research which tells about the collection and analysis of data. Primary method is used in this research because the surveys are conducted and the observations of consumers are done. The survey will help to get the actual response of the consumers.

Data analysis: The data will be presented in the form of graphs and tables by which it can be understood that the nature of the research is qualitative as well as quantitative. The collected data is to be analysed so that  maximum information can be taken  out of it and the research is being completed properly to present the final results of the research in the best possible method.


Aaker, D. K., & A. Day, G. (2012). Marketing Research, 11th Edition. Hague, N., & Hague, P. (2015). Beyond Knowledge. Retrieved 10 31, 2015, from B2B International: https://www.b2binternational.com/research/services/customer-loyalty-research/ Malhotra, N., & Birks, D. (2013). Essentials of Marketing Research. harlow: Prentice Hall. society, A. G. (2015). History of the diamond as an engagement ring. Retrieved 12 10, 2015, from https://www.americangemsociety.org/the-history-of-the-diamond-as-an-engagement-ring Assignment Help Australia, (2014). Green Marketing: Consumer Segments Online Assignment Help. [online] Available at: http://www.ozassignmenthelp.com.au/green-marketing-consumer-segments/ This is just excerpt of the unit solution for complete HNC Marketing principles and Business Practice Assignment solution click on order now button.


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